figcel
Privacy

Your data, in plain words.

What we collect when you use Figcel, why, who helps us run it, and what you can ask of us.

Last updated 3 November 2026 · Read the terms

01Who we are

Figcel makes Instagram carousels and Meta ads from a brand’s own website. Figcel is run by Ryse Technologies Private Limited, 998, Maruti Nagar Colony, Varanasi, Uttar Pradesh 221011, India (“Figcel”, “we”). For the personal data described here, we decide how and why it is used.

Questions about your data go to [email protected]. Our grievance officer is listed at the end of this page.

02What we collect

  • Your account. Your email address, and your name if you give it. If you sign in with Google, we receive your name, email address and profile picture from Google. Passwords are handled by Firebase Authentication; we never see or store them.
  • The website you give us. We read the public pages of the site you paste: its words, colours, fonts, logo, product photos and prices. We keep what we found and the packs we make from it.
  • What you do in Figcel. Your edits, the notes you write when you redo a carousel, your choices of size, style and photos, and your downloads.
  • Basic technical data. Your IP address, browser, the pages you open and errors, kept in our server logs to keep the service safe and working.
  • How you found us. The kind of site that first brought you to Figcel (for example a search engine, an AI assistant or Instagram), its address, any campaign tags in the link and the first page you opened, kept in a cookie on figcel.com and app.figcel.com and saved with your account when you make it. If you answer “How did you hear about Figcel?”, we keep your answer too. Never your searches or anything you typed elsewhere.
  • Payments. Dodo Payments, our merchant of record, takes your card or UPI details directly. We will receive only what we need to run your plan: the plan, its status and the last digits of the card.

03Why we use it

  • To make and keep your packs, and to run your account.
  • To keep Figcel secure, stop abuse and keep each pack within our limits.
  • To email you about your account: a welcome when you join, and a note when your first pack is ready. Tips for your carousels only if you tick “Send me tips” when you sign up. Every email has a one-click unsubscribe.
  • To answer you when you write to us.
  • To make Figcel better, for example by looking at where our looks or checks fall short on real packs.
  • To meet our legal duties, such as keeping tax records.

04Who we share it with

We do not sell your personal data. We share it only with the services that run Figcel for us, under contract, and only what each one needs:

  • Google Cloud and Firebase host Figcel, store your packs and handle sign-in, in Google’s Mumbai region (asia-south1).
  • OpenAI (United States) and DeepSeek (China) write the words on your carousels and your ad copy. We send them what is needed to write: what we read on your site, your brief and your notes. Your account details are not sent.
  • PostHog (United States) shows us how Figcel is used, so we can improve it, unless you turn tracking off. See Cookies and storage below.
  • Meta measures which of our ads bring people to Figcel, unless you turn tracking off. See Cookies and storage below.
  • Meta, when you connect Instagram or a Facebook Page and post from Figcel, receives the images and caption you chose to post. See Instagram and Facebook below.
  • Dodo Payments, our merchant of record, takes payments for paid plans and keeps the invoices.
  • Resend (United States) sends our emails. It receives your email address, your first name if you gave it, and the email itself.

We may also share data with professional advisers, or when the law requires it. Before answering a request from a public authority we check that it is lawful, challenge it if it is not, share only the minimum it requires, keep a record of it and, unless the law forbids it, tell you first.

05Instagram and Facebook

You can connect an Instagram professional account or a Facebook Page to post your carousels and ads from Figcel. When you connect, you choose what Figcel may do on Meta’s own screen, and Meta gives us:

  • the account’s or Page’s ID, username or name, account type and profile picture, so we can show you which one is connected;
  • an access token that lets Figcel publish posts for that account or Page, and read the posts it published and the daily posting limit.

We use these only to publish what you ask us to, when you press Post, and to show you the result. We do not read your followers, messages, comments or insights, we never post without you, and we do not use this data for ads or share it with anyone else. The images you post are held for a short time at a private address so Meta can fetch them, and are deleted once the post is published.

The access token is kept encrypted on Google Cloud in Mumbai and is never shown in your browser. When you disconnect, or remove Figcel in your Instagram or Facebook settings, we delete the token and the account details at once. We keep a short list of what you posted (the date and the link) with your pack until you delete your account. How to remove all of it: data deletion.

Our use of data from Meta follows the Meta Platform Terms and Developer Policies.

06Where it is kept

Your account and packs are stored in India, in Mumbai. The writing services above process the text we send them in their own countries, under their terms for business use.

07How long we keep it

We keep your account and packs while your account is open. Server logs are kept for 30 days. When you ask us to delete your account, we delete your data within 30 days, except records the law asks us to keep, such as invoices.

08Your rights

Under India’s Digital Personal Data Protection Act, 2023, you can:

  • ask for a summary of the personal data we hold about you and how we use it;
  • have it corrected, completed or erased;
  • withdraw your consent, which stops future use;
  • nominate someone to act for you;
  • raise a grievance with us, and then with the Data Protection Board of India.

Write to [email protected] and we will answer within 30 days.

09Cookies and storage

Figcel needs one cookie to keep you signed in to the app, and one to remember if you turn tracking off. While tracking is on, a third remembers how you first found Figcel (see What we collect), for six months. This site remembers your Tune choices in your own browser’s storage, which is never sent to us.

We use two trackers, both on unless you turn them off below.

Analytics. We load PostHog, which sets its own cookie and storage on figcel.com. It records which of our pages you open and which steps you take, such as making a pack, opening a locked feature, viewing our plans or starting a checkout, with your plan and an account number that means nothing outside Figcel. It may also record how a page was used (clicks, scrolls and pauses) with every word, field and picture hidden, so we can see where people get stuck. We never send it your name, your email, your store link or anything in your packs. PostHog keeps this data in the United States.

Ads. We load the Meta pixel, which sets Meta’s own cookies. It tells Meta that a browser saw a page of ours, entered a store link, made an account, started, finished or downloaded a pack, reached a plan’s limit, viewed our plans, started a checkout or subscribed (with the plan’s price), so we can see which of our ads work and show them to people like our customers. Meta receives your IP address and browser details with these events, under Meta’s own privacy policy. We never send it your name, your email, your store link or anything in your packs.

If you turn tracking off here, or your browser sends a Global Privacy Control signal, none of this loads. Your choice is kept for six months on figcel.com and app.figcel.com:

10Children

Figcel is for businesses and people aged 18 or over. We do not knowingly collect data from children.

11Security

Data travels encrypted, and only the people and services that run Figcel can reach it. No system is perfectly secure; if a breach affects you, we will tell you and the authorities as the law requires.

12Changes to this policy

When this policy changes, we update the date at the top. If a change matters to you, we will email you before it takes effect.

13Grievance officer

Piyush Pandey, Ryse Technologies Private Limited, 998, Maruti Nagar Colony, Varanasi, Uttar Pradesh 221011, India. Email [email protected]. We acknowledge a grievance within 48 hours and resolve it within 30 days.