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In recent years, Brazil has had a significant change in their socio-economic composition, in which the poorest layers of the population now have an increase in income. The improvement in socioeconomic conditions of this population group represents a profound social change, with implications for patterns and consumption levels of Brazilian society. This phenomenon occurs in a scenario where environmental problems gain public notoriety and speech that advocates the responsibility of the State, enterprises and non-governmental organizations (NGOs) in solving them shall include the individual's role in their daily practices, including consuming practices. From real examples of subjects that make up the phenomenon of the rise of popular Brazilian layers, we sought to investigate whether and how these subjects are positioned, particularly in relation to their consumption habits, opposite the new morality established by the discourse of sustainable consumption. The subjects were selected by the criteria of income, occupations and consumption potential. Research methods included participant observation and in depth interviews and was conducted with four housing units located in the Jacarepaguá neighborhood, in the city of Rio de Janeiro (RJ). It were taken based on the behaviors of sustainable consumption recommended by an institution that, in theory, represent the three sectors of society (state, market and civil society). The study revealed that these behaviors confront the conceptions of the subject that have come to be normal, especially in regard to cleanliness, to comfort, practicality and dedication to family. Together, these factors prefigure as primordial and limit the adoption of individual actions as sustainable.

Studies and research have shown that the development strategies put in place in recent years have led to a decrease in poverty in Brazil (Nunes et al. 2014). However, the country's poverty profile remains unaltered, with the highest rates of poverty and extreme poverty found in the North and Northeast regions of the country. The number of poor individuals in the Northeast is still disproportionately high relative to the overall population distribution: in 1995 the region was home to around 45 per cent of the poor people in the countryand remained so between 2004 and 2013-while the region accounts for about 30 per cent of Brazil's total population. This situation is also observed in rural and agricultural settings, where the incidence of poverty is higher than in urban areas, highlighting the challenges involved in overcoming poverty: one must look beyond economic growth and income transfers and overcome the voices that advocate, for these contexts, a model similar to the South-Central region of Brazil. Data and studies on the Northeast and North regions have highlighted the need to ensure and understand instruments such as land ownership, credit, market access and others, so that economic dynamism may be effectively expanded for the purposes of development, based on specific local characteristics.

Studies and research have shown that the development strategies put in place in recent years have led to a decrease in poverty in Brazil (Nunes et al. 2014). However, the country's poverty profile remains unaltered, with the highest rates of poverty and extreme poverty found in the North and Northeast regions of the country. The number of poor individuals in the Northeast is still disproportionately high relative to the overall population distribution: in 1995 the region was home to around 45 per cent of the poor people in the countryand remained so between 2004 and 2013-while the region accounts for about 30 per cent of Brazil's total population. This situation is also observed in rural and agricultural settings, where the incidence of poverty is higher than in urban areas, highlighting the challenges involved in overcoming poverty: one must look beyond economic growth and income transfers and overcome the voices that advocate, for these contexts, a model similar to the South-Central region of Brazil. Data and studies on the Northeast and North regions have highlighted the need to ensure and understand instruments such as land ownership, credit, market access and others, so that economic dynamism may be effectively expanded for the purposes of development, based on specific local characteristics.

This study tested an expanded TBP model, which included personal norms and self-identity as cognitive variables, in a sample of current young volunteers of a general charity in the UK. Actual volunteering was measured via continued observation throughout the duration of the projects. An integrative model of sustained volunteering was proposed because some relationships did not follow the hypothesized paths. Subjective norm emerged as the exclusive determinant of sustained volunteering and also as the potential mediator of the effects of other variables over future volunteering behavior. Two focus groups with volunteers and 28 personal interviews with the coordinators of the volunteering projects were conducted to triangulate the research findings and reveal the main causes for dropouts and non-attendance.

Este artigo tem por objetivo oferecer diretrizes para garantir adequação metodológica e integridade dos resultados de pesquisas em Administração. O artigo foi desenvolvido via revisão crítica de literatura e desk research e apresenta uma estrutura para o desenho da pesquisa que extrapola a apresentação dos métodos de coleta de dados e inclui discussões sobre a filosofia da pesquisa, lógica de inferência, estratégia de pesquisa e horizontes de tempo. Além disso, descreve os diferentes critérios para avaliar a integridade dos resultados da pesquisa quantitativa e qualitativa. Por fim, o artigo discorre sobre como abordar a ética em um projeto de pesquisa.

O método do caso é importante ferramenta no processo de ensino-aprendizagem ligado à área de negócios; porém, desde os seus primórdios, tem gerado polêmicas e controvérsias. Este artigo tem por objetivo discutir o método do caso no ensino de Administração, mais especificamente em Marketing. Para isso foi estudada a fundamentação teórica mediante levantamento bibliográfico em publicações nacionais e internacionais e realizada uma pesquisa de campo com 171 estudantes de graduação, 52 de mestrado e doutorado e 80 de MBA, totalizando 303 entrevistas. Os resultados mostram que os alunos têm atitude positiva em relação à técnica, preferindo casos brasileiros, reais, que abordem situações de uma empresa e situações recentes, contemporâneos e de 5 a 10 páginas. O estudo revelou a necessidade de instruir melhor os estudantes para os usos e particularidades do método, ressaltando suas responsabilidades para o sucesso da técnica. Recomenda-se utilizá-la concomitantemente com outras estratégias de ensino.

This paper is intended to discuss the role of business organization within society, contributing to the theoretical and managerial understanding of this matter. Concepts of strategic marketing and societal marketing are presented and comparatively analysed. In addition, corporate positioning based on social responsibility is examined. The author believes that managers should accept the challenge of balancing the interests of society with those of organizations, trying to reach the best relationship between them.

This article discusses the conflict phenomenon and examines some strategies to overcome it. Concepts are discussed and employed for the development of an exploratory field survey carried out with Brazilian marketing executives. Results show that conflicts are more felt in the marketing area itself and in near and related areas. Communication is the main source of conflict, followed by different expectations and organizational structure.

Sumário: 1. Introdução; 2. O valor em marketing e as influências de diversas áreas; 3. O valor na perspectiva do cliente; 4. A proposta de Woodruff (1997) para definição de valor; 5. O valor e a fundamentação da Teoria de Cadeias Meios-fim; 6. O valor para o cliente e suas implicações no gerenciamento de marketing; 7. Considerações Finais. PROGRAMA DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO R ev is t a E le tr ôn i ca d e G e s t ã o O r g a n iz a c i on a l .Org GESTÃO Volume 3, Número 1 Janeiro/Abril 2005 ww w.ge staoo rg.

Este artigo versa sobre a qualidade de serviços educacionais. Foi realizado um levantamento bibliográfico e documental em publicações nacionais e internacionais, com o objetivo de analisar como o serviço educacional está sendo avaliado, especialmente no Brasil. Foram consideradas quatro principais abordagens: 1) abordagem governamental, que atua, sobretudo, por meio do Ministério da Educação (MEC); 2) abordagem de organizações independentes, que divulga a avaliação de cursos para o público em geral; 3) abordagem de aplicação de modelos, que discute a aplicação de modelos desenvolvidos a partir de pesquisas teóricas e empíricas; e 4) abordagem interna das instituições de ensino, cujas mito-avaliações, muitas vezes, se baseiam nas outras três anteriores. Nas considerações finais, ressalta-se que essas abordagens, baseadas em diferentes indicadores, podem ser usadas de forma complementar para o alcance da qualidade educacional. Palavras-chave: educação, qualidade, avaliação.

Este artigo trata das definições de pós-graduação e esclarece as diferenças e similaridades dos cursos que se encaixam nesse nível educacional, enfatizando o doutorado, o mestrado, o mestrado profissional e a educação continuada para executivos, conhecida por MBA. Foi realizado um levantamento bibliográfico sobre o tema, abordando os seguintes tópicos: (a) lato sensu e stricto sensu: principais diferenças, (b) o MBA como curso de pós-graduação em Administração, no lato sensu, (c) situação da pós-graduação em Administração, no stricto sensu e (d) tendências e desafios da pós-graduação brasileira. As categorias lato e stricto sensu e seus respectivos cursos, enfrentam desafios, assim como todo o cenário da educação do País. O desenvolvimento de políticas e práticas governamentais, bem como as ações da sociedade, podem ser decisivas para o avanço da pós-graduação, cujo patamar corresponde à elite intelectual da sociedade, capaz de colaborar para o avanço do conhecimento e para o aperfeiçoamento da qualidade da mão-de-obra no mercado de trabalho.

This article aims at showing the laddering method, considering the possibilities of its utilization in both academic and market researches. The idea is to contribute with the dissemination of methodological techniques that are new alternatives to the researches in Brazil. The literature review allowed to describe the method, its emergence and stages. Moreover, there is a discussion about hard laddering and LADDERMAP and their main limitations. The conclusion is that laddering method is of good value to human behavior studies, and above all to individual evaluation in the context of means-end chain theory. Authors emphasize that laddering demands a good interviewer and researcher, a homogeneous group to answer the questions and the use of LADDERMAP software to ease its application. Finally, some attention has to be given to the criteria of choosing hard or soft laddering.