Fortnite has been the king of the Battle Royal for two years. Others have made their plays for the throne but none have succeeded. Its combination of accessible graphics, no barrier to entry, and early penetration into an enormous player base simply could not be stopped and nothing anyone tried to do would change that. Other early adopters like Player Unknown have lost market share, while the FPS titan Call of Duty has failed to dethrone it.
Then Respawn decided to take their shot.
They purchased no marketing, had no ramp-up to release, no gameplay demos or teasers, and a lockdown on information that only broke due to leaks. Their only sell was 48 hours of paying streamers to play the game.
It worked. They took their shot at the King of Battle Royal and if they have not dethroned Fortnite they have at least bitten off a sizable market share. They’ll have to keep it, monetize it, and fend off the next comers, but Apex Legends has a shot at it
All it took was making the best Battle Royale currently on the market.
It’s not Titanfall 3, but I’ll take it.
Fear The Swarth 