About us
The Fathercraft team and what we’re all about
Parenting—Not Just For Moms Anymore
We want dads to have support. We offer resources and tools for the modern father, including product reviews, parenting tips, and stories from our own experience. Our goal is to dramatically enrich the lives of fathers who want to become more and, through them, enrich the lives of their children.
Our company got its start back in 2016. Our original goal was to build a diaper bag for men. (And guess what? It’s here!). But we pretty quickly realized that was going to take some money to build, and we’d better have an audience to sell it to, so we started off building the company we wish we’d found when becoming parents.
Our first focus was on baby product reviews, like the Snoo bassinet. Then we added online courses for expecting parents. Today, we’re still focused on both of those, and are working to bring to market a suite of products focused on improving the lives of new dads and parents everywhere.
Fathercraft
Paul and John are the dads of Fathercraft. They’re brothers-in-law who have shared the journey of fatherhood over the past 6 years. John has two sons and Paul has two daughters.
Mark, a.k.a. Uncle Shark, is Paul’s brother. He excels at toting small children on long hikes and cutting the sleeves off Fathercraft t-shirts. Annika was brought on to help with copywriting and script writing, but her Dad jokes were so on point and her feminist perspective so imperative, that we asked her to join the Fathercraft family. She’s not a mom, but like Mark, she’s damn good at carrying nieces and nephews on hikes.
This is Fathercraft.
- Bio
Dad of two girls, pillow fort expert, lego enthusiast, and purveyor of fine situational dad jokes.
- Dad Superpower
Reading out loud, and enjoying it every time.
- Best Parenting Tip
Create your own sound effects. Parenting is better when you do.
- Latest Posts
CuboAi Smart Baby Monitor 3 review: How does the new model deliver on connection, resolution, and more?
John
- Bio
Fearless father of two, John looks great in skinny jeans and knows 23 bedtime books by heart (world record?)
- Dad Superpower
Animal noises (have fooled zoo animals)
- Best Parenting Tip
Make your kid laugh. It makes everything easier.
- Latest Posts
Veer Cruiser Wagon Review: All-Terrain Stroller Alternative
Mark
- Bio
Dad of Hank, 2. Dog whisperer. Specializes in convincing nieces and nephews of ridiculous things.
- Dad Superpower
Changing diapers. I’m fast, thorough, no one (usually) gets too upset in the process 😂
- Best Parenting Tip
Your kid doesn’t want to be entertained. They want to be included.
- Latest Posts
Annika
- Bio
Despite not being a dad or even a parent, Annika channels her lifelong love of words and puns to write videos for us. She lives in Reno, NV and loves to ski, rockhound, and giggle.
- Aunty Superpower
Modeling a different path
- Best Parenting Tip
There’s no one right way. Your kids are going to be fine.
- Latest Scripts
What we're about
- Critical parenting information that’s easy to consume
- Content backed by research and science
- Entertaining & useful product reviews
- Bespoke t-shirts and dad gear
- The best puns in the game
