Industry
Manufacturing
Outcomes
Growth, Branding
Capabilities
Web, Branding,
Digital Marketing
From Vision to
Reality
When RMS first approached Farotech, they recognized the need for a marketing strategy but lacked a clear starting point. While they had someone managing their website, their overall marketing approach was fragmented. Seeking expert guidance, they turned to Farotech for a strategic roadmap.
Farotech conducted a comprehensive audit, uncovering key challenges such as brand confusion, unoptimized content,
and the absence of meaningful analytics. One major issue was RMS operating two separate websites—RMS Brewing Solutions and its primary site—causing brand fragmentation.
By addressing these foundational issues, RMS gained a clear, data-driven marketing strategy, setting the stage for improved visibility, engagement, and long-term success.
75%+
In Direct Traffic
92%
SEO Score
252
New Relationships
A Brand Experience,
Unified
RMS Brewing Solutions and the previous site once operated separately, creating brand confusion and a fragmented experience. Farotech’s first project was to unify these two websites, streamlining navigation and ensuring a seamless customer journey.
By integrating product branding within the main RMS brand—rather than treating each product as a standalone entity—we created a cohesive identity that strengthens brand recognition and clarity.
