Media dan Komunikasi

Penelitian ini menggunakan metode penelitian deskriptif kuantitatif dan teknik statistik deskriptif, dengan rumus distribusi frekuensi. Sedangkan yang menjadi subjek dalam penelitian ini adalah sinetron Pesantren dan Rock n Roll Season 3 di SCTV, dengan mengambil sepuluh episode secara acak, yaitu episode 108, 110, 114, 115, 124, 128, 132, 139, 146, dan 147. Berdasarkan hasil penelitian ini, ditemukan bahwa (1) terdapat jenisjenis perilaku menyimpang di lingkungan pesantren yang ditampilkan dalam sinetron Pesantren dan Rock n Roll 3 sebesar 465 tampilan selama sepuluh episode. Jenisjenis tersebut terdiri dari, santri melebihi pagar pembatas yang ditentukan 18,9%, keluar area pondok 6,89%, masuk kamar santri lain 0,86 %, memakai barang yang bukan haknya 0,65 %, tidak memakai baju muslimah 11,4 %, menggunakan tindik dan kalung 22,6 %, bergaul dengan lawan jenis 38,7 %, (2) pesan perilaku menyimpang di lingkungan pesantren dalam sinetron tersebut ditampilkan sebanyak 338 kali selama sepuluh episode. Pesan tersebut dilihat dari cara berpakaian 47 %, pergaulan dengan lawan jenis 16 %, berpacaran 37 %.

Culture and Indonesia is a thing that will never loose. But cultures that abounds in its development especially in the digital era and the current globalization as pushed the waning cultural premises in indonesia specially in younger generations. It would certainly be the task of the Government as the driving force in cultural preservation efforts. One of the local culture that needs to be preserved is a saronen musical culture derived from the Regency of Sumenep Madura. Based on the phenomenon of researchers interested in knowing the strategies of communication in Cultural preservation Saronen To the younger generation in Sumenep. As for the research methods using a descriptive qualitative approach with data collection techniques of observation, interview and documentation study. The results in this study demonstrate the communication strategy undertaken by the Department of culture, tourism, youth and sports festival by using Sumenep Regency as a medium in the delivery of cultural...

This article aims to develop an appropriate strategy for halal tourism at the complex of Gus Dur’s cemetery. The aim of the study is to find out an appropriate marketing communication strategy that can be applied for halal tourism particularly in religious tourism complex, around Gus Dur’s cemetery. This study used descriptive qualitative method through a mapping approach in finding the data. The finding of the study is that the implementation of an appropriate marketing communication strategy of halal tourism around Gus Dur’s cemetery should consider several aspects including advertisement role, sales promotion, event enhancement, maximizing social relationships, social publicity, direct marketing with digital utilization, and growing good tourist image with the role of word of mouth. The marketing communication strategy that will be developed should refer to the concept of halal tourism; the so called Muslim-friendly environment. Throughout this marketing communication strategy, t...

Surabaya had a tourism industry sector that people was often known as Kenjeran Park Surabaya.Kenjeran Park was a potential tourism industry, because there was also a culinary tour thatsupportedpeople in spending holiday with their family. In 2017 in Kenjeran Park there is a newtheme park called Atlantis Land Surabaya.The researcher was interested in researching this researchbecause wanted to know the role of public relations Atlantis Land as a relatively new theme park inSurabaya to build its image and become an icon in Kenjeran Park’s.The literature review used is thepublic relations management process. This research used a qualitative approach and uses descriptivetypes of research. The results of this study indicated that there were some stages in the process ofKenjeran Park’s image formation, one of which was doing promotion that had a purpose to introducepublic about Atlantis Land Surabaya.Keywords: Role of Public Relations, Image, Atlantis Land

Indonesia is blessed with a variety of tribes and cultures that abound and have a uniquenessuniquenessof diverse between tribes and cultures with one another. based on this the researcherinterested to study about local culture as activity in process of public relations management especiallyat local culture that exist in madura. Researchers interested in researching on the local culture inMadura because madura is one of the typical culture and large enough that exist in Indonesia, besidesmadura is also one of the areas that have cultural diversity, such as one of which is the saronenculture, cow culture, culture sonok cattle and the majority of residents still hold firm local culture inthe area. literature review used is the process of public relations management. This research methodusing qualitative approach, While the type of descriptive research. The results of this study indicatethat the culture has been embedded into various activities in society in Indonesia including the proc...

Policy is always there in every organization, the policy is the basic guidelines of the process of the passage of an organization, so that the organization can run properly. Based on the foregoing researchers interested in examining the implementation of the Organization's communications approach undertaken in delivering a policy that canteen is free of 5P to the owner of the canteen in 7th junior high school. This type of descriptive research, the informant is a headmaster and owner. The technic of collecting data using interviews, observation and documentation of the data analysis techniques, researchers using the technique of data analysis from Creswell. Results of research i.e. organizational communication approach applied by the head of the7th junior school in surabaya in the delivery of policies free canteen 5P is leaning more to the classical approach and human relations approach.

Sumenep with its cultural diversity has the potential to become a destination visited by many tourists. This is the duty of the Sumenep regional government to be able to better introduce and build an image as a tourist destination in Indonesia. So that researcher are interested in examining how the Sumenep Tourism and Culture departement build the image Sumenep of a tourist destination. The theory used in this research is management impression theory, Laswell and Aristoteles Communication Model. The research method uses a qualitative approach, with a type of descriptive research and using a case study method. Research informant is head of promotion in the tourism and cultural departement of Sumenep. The data collection technique in this research used interviews, observation and documentation. The result of the research on the process of building the image of the efforts made by showing and displaying the Sumenep cultures, for example kerapan sapi, sapi sonok, tong-tong music, sarone...

Nowadays, the globalization era makes the tourism industry got the impact of globalization. The city is as destination that become one of the components can  can attract tourists. An interesting phenomenon arises that there are many kinds of cities with various tagline. One of them is The Soul of Madura. Based on the city branding processin Sumenep city, thus representation should be concerned through branding that will be done, branding process that is done requires communication, because communication is one of branding process that is done. Besides, the researcher wants to see how the communication process in the saronen music culture in the process of branding. This research used a qualitative approach in the type of descriptive research. The object in this research was saronen music culture. The result was a communication that is created in the process of city branding at saronen music culture. It included all conceptulization, even they were one-way communication processes, in...

Era globalisasi mendorong menurunnya ekstensi budaya lokal Indonesia khususnya pada generasi millenial. Dampak nyatanya dari fenomena yang terjadi kemungkinan terburuk adalah punahnya budaya lokal akibat tidak adanya generasi millenial penerus budaya lokal tersebut. Menjadi tugas pemerintah untuk memperhatikan permasalahan tersebut dengan serius, untuk itu peneliti tertarik untuk mengkaji implementasi model public relations dalam mensosialisasikan budaya lokal kepada generasi millenial di Sumenep. Kajian teoritis menggunakan model public relations dari Grunig & Hunt. Pendekatan penelitian menggunakan kualitatif dengan jenis penelitian deskriptif. Informan dalam penelitian kepala bidang promosi Dinas Pariwisata Kebudayaan Pemuda dan Olahraga dan beberapa generasi millenial di Sumenep. Hasil dalam penelitian menunjukkan dalam sosialisasi yang dilakukan cenderung mengimplementasikan Public Information Model.

Indonesia is widely known as a country that has various tribes and cultures, among others is saronen music of Sumenep Madura. However, in the current era of globalization many foreign cultures, particulary Western countries, influence the country. It results in youth's lack of interest in local cultures. They prefer to adopt foreign cultures, which are perceived to be more modern. It is therefore interesting to study the communication process in preserving the culture of saronen to youth in Sumenep. This research employed a descriptive qualitative design. It was found that there were two strategies applied in preserving saronen music to youth, i.e., through interpersonal and public communication. There were three types of communication process implemented, i.e., one-way, interaction and transactional communication. During the interaction process, there were two types of communication applied, i.e., task-oriented communication and socioemotional-oriented communication.

Sumenep is the easternmost region of the island of Madura which has a lot of potential for both natural and cultural tourism. But behind this great potential, there is one problem that needs to be considered, namely the community's stigma of the culture of the Madurese community itself. In general, the culture of Madurese people is known as a hard, firm and tend to be rough society. Even though Madurese culture is not what people generally think. It is the duty of the regional government to be able to rebuild the self-image of the Madurese community, especially Sumenep. Based on this the researcher is interested in studying the effort to build the cultural image of the Sumenep community through the tong-tong music festival. The theoretical study in this study uses the impression management theory to see the phenomenon of the use of music tongs in building the cultural image of the Sumenep community, while the Laswell communication model is used to see the use of this festival as...

Indonesia memiliki anugerah besar dalam hal kekayaan budayanya, Tercatat sebanyak 8065 budaya yang dimiliki oleh Indonesia. Oleh karena itu pelestarian budaya sangat di perlukan seiring berkembangnya teknologi yang semakin pesat. Media sosial adalah salah satu platform yang digunakan sebagai media promosi kepada masyarakat luas. Untuk menjaga budaya leluhur yang mulai punah. Penggunaan aplikasi editing foto digunakan untuk membuat kreasi foto yang menarik tentang budaya Saronen sebagai media promosi. Dengan memperkenalkan budaya Saronen melalui media sosial dengan foto yang menarik  diharapkan akan mampu menarik minat masyarakat luas untuk ikut melestarikan budaya saronen yang diwariskan dari para leluhur. Maka, kami melalui program pengabdian akan melakukan pelatihan terhadap generasi muda sebagai pelaku budaya saronen untuk melakukan editing foto yang lebih menarik sebagai media promosi tentang budaya musik saronen yang nantinya akan dipublikasikan kepada masyarakat luas.

The Covid-19 pandemic, which has been going on for almost a year in Indonesia, has forced various fields to adapt. During a pandemic like now, crowds are highly discouraged. This is a big problem, especially for the performers of the traditional performing arts of saronen music. This condition makes the actors of saronen music culture must be able to maintain their existence by managing the impression that will be caused by the public. The impression management theory uses Edward Jones' typology which involves ingratiation, self-promotion, exemplification, supplication, and intimidation strategies. The approach used is qualitative with a single case study method. The research informants were selected by purposive sampling by setting the criteria for the selected informants, namely Moyu as group leader and Akhmad Suriyawan as other group representatives from the saronen music culture group. the validity of the data used by triangulation of sources. The data analysis technique uses a three-stage data analysis path where data analysis is carried out through the stages of data reduction, data presentation and verification of conclusion drawing. The results of the study show that the impression management applied by actors of Saronen music culture uses ingratiation, self promotion and supplication strategies. By looking at the condition of the Saronen music cultural group, the application of these three strategies is quite good. This is because of the suitability of the conditions of the group with the selection of the right strategy. However, the use of the supplication strategy in one form of activity. Not quite right, because the use of ingratiation and self promotion strategies is the opposite of its use with the supplication strategy. This has the potential to cause confusion among the public.

The development of new media that is so rapidly in particular social media at a time when the media makes many overlapping with varying degrees of human life, including use as a branding medium one is personal branding. Jokowi is one of the people leverage social media in particular youtube in branding. The youtube channel of Jokowi was registered on youtube starting on 6 may 2015, per November 2017 already as much as 19 million impressions and uploded around 250 videos. Research using qualitative approach, with the kind of descriptive research. The subject of this research is the youtube channel of Jokowi, its data collection techniques using observation and documentation of data analysis techniques using while Creswell. In this study using a literature review regarding the brand, especially personal branding. The results of his research Personal branding done Jokowi through video blogs on youtube channel can be said to succeed in maintaining brand image that's been built up th...

 The Sanitation and Green Open Space Department as a communicator, through the Community Empowerment Sub-Division, conveyed a message to the community with one of its messages, namely to build a branding destination in the tourist village of Genteng Candirejo. Interestingly, DKRTH does not have a public relations position in its organizational structure, which makes researchers interested in knowing the DKRTH's function as a communicator in building the destination branding of the Candirejo Tile Tourism Village in Surabaya. This study uses the concept of destination brand social image patterns in the study of tourism communication as a discussion analysis knife. This research resulted in a conclusion as a DKRTH communicator trying to give an impression to the public by becoming a facilitator of communication, media relations and program assistance so that the social image of the village destination branding is getting stronger Keywords : DKRTH Function, Public Relations Activiti...

TRAINING OF ONLINE MEDIA CONTENT WRITING FOR SMES GALENGDOWO VILLAGE, WONOSALAM DISTRICT, JOMBANG REGENCY. Galengdowo is a village in Wonosalam District, Jombang Regency, East Java. Galengdowo Village consists of 5 hamlets namely Wates, Sanggar, Plumpung, Galengdowo, and Pangajaran Hamlet. Galengdowo Village is located on a plateau in the southeast of Jombang City on the slopes of Mount Anjasmoro. Lack of publication on the internet makes tourism potential and the results of its natural wealth less known by the public. Publication activities can be done through regular web content updates and village branding on social media such as Facebook and Instagram. The purpose of the Galengdowo.com website content writing training is as a means of promotion, publication, and introduction of MSME products to potential consumers through online media . In the community service program with training activities to create online media content on the SMEs of Galengdowo Village, Wonosalam, Jombang c...