The purpose of this paper is to provide a comprehensive understanding of current literature on va... more The purpose of this paper is to provide a comprehensive understanding of current literature on value. This paper extends existing literature on value through reconciliation of various theoretical literatures in management, marketing, philosophy and economics, by categorising the literature into six themes of value understanding; utility, economic worth, perceived satisfaction, net benefit, means end and phenomenological experience. In so doing, it identifies implicit assumptions in philosophy, chronology and consciousness of value and offers an integrative value framework that brings in the literature to understand the contextual invariances of value creation within a phenomenon (i.e. offering, affordance, context, agency and individual resources), as well as reconciling that creation with choice and evaluation of the value ex-ante and ex-post. Our paper also proposes the paradox of value – the value that which can be assessed, measured and even judged by an individual cannot be the value created.. It also proposes an integrative framework that can be used for understanding the future of marketing and new business models.
This chapter presents a conceptual discourse for embedding the new discipline of service science.... more This chapter presents a conceptual discourse for embedding the new discipline of service science. It argues for service science to be free of paradigmatic research influences of existing disciplines, proposing service science as an integrative discipline of engineering, technological and, social sciences for the purpose of value cocreation with customers. The chapter argues that thinking of a service organisation from a systems perspective will complement the traditional reductionist position and that together they will provide a sound foundation for the discipline of service science. The chapter then goes on to put forward a research agenda for service science, considering five salient issues for knowledge production. The argument for service science knowledge production is located alongside disciplinary knowledge of service, in so doing, suggesting that service science is not a logical development within any discipline and that the time is right for it to emerge into a discipline of its own.
This paper discusses the delivery of value in complex engineering service systems. Through a revi... more This paper discusses the delivery of value in complex engineering service systems. Through a review of the philosophical, axiological and economic foundations of value, this paper axiomatically proposes value to be a naturally occurring property, phenomenologically determined entirely by the perceiver(s) 'in-use' (i.e. in experience). In the investigation of how such a conceptualisation of value should be delivered, service management literature on the delivery of value is also reviewed. Based on these discussions the paper proposes five conceptual foundations for an integrated approach to value co-creation in complex engineering service systems; (1) A perfect system for the co-creation of usevalue makes endogenous all co-creators use-value; (2) A service system of co-creating endogenous use-values must recognise the multiple states (context) of use (experience) which may not yield consistent beneficial outcome for the co-creator whose use value is contextual; (3) A system of cocreating endogenous use-values must take a systems approach; (4) Use value in contexts (customer variety) could be absorbed or attenuated by any of the co-creators of value and (5) a service system of co-creating use-values must acknowledge the transformative nature of co-creation on individuals resulting from the interactions within the system. In so doing, this paper contributes to foundational knowledge for the design and delivery of value propositions for co-creating use-value in service systems.
This article contributes to the emerging discipline of service science through an empirical inves... more This article contributes to the emerging discipline of service science through an empirical investigation of value propositions as connections between service systems. The starting point for our research is that service science is an interdisciplinary approach to the study, design and implementation of service systems, a service system being considered a dynamic configuration of resources (people, technology, organisations and shared information) that create and deliver value between the provider and the customer through service (IfM and IBM 2008). Specifically, this article investigates value propositions in the context of equipment-based service systems. Our qualitative findings identify three value proposition cycles: Recovery, Availability and Outcome. In so doing, showing that providers offer three distinct propositions of value with three different primary transformations. This research contributes to theory in service systems by identifying value propositions as multiple, simultaneous and iterative connections between provider and customer systems.
The purpose of this paper is to provide a comprehensive understanding of current literature on va... more The purpose of this paper is to provide a comprehensive understanding of current literature on value. This paper extends existing literature on value through reconciliation of various theoretical literatures in management, marketing, philosophy and economics, by categorising the literature into six themes of value understanding; utility, economic worth, perceived satisfaction, net benefit, means end and phenomenological experience. In so doing, it identifies implicit assumptions in philosophy, chronology and consciousness of value and offers an integrative value framework that brings in the literature to understand the contextual invariances of value creation within a phenomenon (i.e. offering, affordance, context, agency and individual resources), as well as reconciling that creation with choice and evaluation of the value ex-ante and ex-post. Our paper also proposes the paradox of value – the value that which can be assessed, measured and even judged by an individual cannot be the value created.. It also proposes an integrative framework that can be used for understanding the future of marketing and new business models.
This chapter presents a conceptual discourse for embedding the new discipline of service science.... more This chapter presents a conceptual discourse for embedding the new discipline of service science. It argues for service science to be free of paradigmatic research influences of existing disciplines, proposing service science as an integrative discipline of engineering, technological and, social sciences for the purpose of value cocreation with customers. The chapter argues that thinking of a service organisation from a systems perspective will complement the traditional reductionist position and that together they will provide a sound foundation for the discipline of service science. The chapter then goes on to put forward a research agenda for service science, considering five salient issues for knowledge production. The argument for service science knowledge production is located alongside disciplinary knowledge of service, in so doing, suggesting that service science is not a logical development within any discipline and that the time is right for it to emerge into a discipline of its own.
This paper discusses the delivery of value in complex engineering service systems. Through a revi... more This paper discusses the delivery of value in complex engineering service systems. Through a review of the philosophical, axiological and economic foundations of value, this paper axiomatically proposes value to be a naturally occurring property, phenomenologically determined entirely by the perceiver(s) 'in-use' (i.e. in experience). In the investigation of how such a conceptualisation of value should be delivered, service management literature on the delivery of value is also reviewed. Based on these discussions the paper proposes five conceptual foundations for an integrated approach to value co-creation in complex engineering service systems; (1) A perfect system for the co-creation of usevalue makes endogenous all co-creators use-value; (2) A service system of co-creating endogenous use-values must recognise the multiple states (context) of use (experience) which may not yield consistent beneficial outcome for the co-creator whose use value is contextual; (3) A system of cocreating endogenous use-values must take a systems approach; (4) Use value in contexts (customer variety) could be absorbed or attenuated by any of the co-creators of value and (5) a service system of co-creating use-values must acknowledge the transformative nature of co-creation on individuals resulting from the interactions within the system. In so doing, this paper contributes to foundational knowledge for the design and delivery of value propositions for co-creating use-value in service systems.
This article contributes to the emerging discipline of service science through an empirical inves... more This article contributes to the emerging discipline of service science through an empirical investigation of value propositions as connections between service systems. The starting point for our research is that service science is an interdisciplinary approach to the study, design and implementation of service systems, a service system being considered a dynamic configuration of resources (people, technology, organisations and shared information) that create and deliver value between the provider and the customer through service (IfM and IBM 2008). Specifically, this article investigates value propositions in the context of equipment-based service systems. Our qualitative findings identify three value proposition cycles: Recovery, Availability and Outcome. In so doing, showing that providers offer three distinct propositions of value with three different primary transformations. This research contributes to theory in service systems by identifying value propositions as multiple, simultaneous and iterative connections between provider and customer systems.
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