Developers increasingly use AI assistants to discover tools and learn how to implement them. They ask ChatGPT for help debugging API errors, or prompt Claude for authentication solutions, or use …
Continue Reading about Five LLM Content Strategies Revealed from Top Dev Tool Companies →
Most dev tool marketers know they need to reach beyond individual developers. But there’s a big difference between knowing you should target “decision-makers” and actually reaching them. The …
Continue Reading about How to Target Non-Developers with Your Developer Product →
If you've have a Staples office supply store near you, you've probably seen their "Easy Button" commercials. The idea is Staples makes everything so effortless, it's like pushing a button and …
The days of prolific spending in the tech industry are long gone, but lately, budget pressure on marketing teams has been ratcheting up. With every dollar under scrutiny, you need content that …
Continue Reading about How Tech Companies Undermine Their Content Marketing →
"MCP" is quickly becoming the acronym of the year in dev-focused circles. You’ve probably heard enough about the Model Context Protocol to wonder whether it’s more than hype. Before you add it to your …
Continue Reading about Should You Market Your API with an MCP Server? →
Your latest event recap post has 12 views. And if you look closely, most of those views are from your colleagues. There’s an event next month, too, and an associated recap sits on the content …
Continue Reading about Please Don’t Write Another Event Recap Until You Read This Post →
