UPC
2020
Liderazgo en Emprendimiento Social
NN2003
Session 01: Innovation Mindset
Escuela de Ingeniería y Ciencias
UPC
Sessions
Leadership & Entrepreneurship Social Impact Ventures Lean Innovation
Power of Unreasonable People Prosperity Paradox Testing Business Ideas
Master Class 01 Master Class 02 Master Class 03
Activities Problem Definition Business Idea Concept Business Idea Validation
Ingeniero en electrónica y comunicaciones por el ITESM (1989). Master in Electronic
Systems por el ITESM (1994). Master in applied sciences por University of Waterloo
(1997). PhD. Management of technological innovation and change por University of
Waterloo (2001). Master in Technology Commercialisation por University of Texas
(2017).
Ha trabajado en la gestión de dos parques tecnológicos, desde su diseño hasta su
operación en campus Cuernavaca y campus San Luis Potosí. Asesor y mentor de
startups de base tecnológica en la región sur de México. Experiencia desarrollando
iniciativas de soporte para emprendedores, creación de redes de contacto de
inversionistas y mentores.
Investigación en temas relacionados a la comercialización de nuevas tecnologías y el
desarrollo de empresas de base tecnológica. Expertise en métodos cualitativos y
cuantitativos para la toma estratégica de decisiones.
Mas de 20 años de experiencia en la industria y academia, en proyectos de
consultoría empresarial, e impartiendo entrenamiento de nivel ejecutivo en USA,
México, Perú, Colombia y Ecuador.
Organization culture for innovation, Strategic decision management, qualitative and
quantitative methods.
Doctor en ingeniería con especialización en innovación, desarrollo de producto y
emprendimiento.
Experiencia como líder de innovación tecnológica en empresas del ramo automotriz
en México y HVAC en Reino Unido. Ha trabajado en áreas de desarrollo de nuevos
productos, diseño incremental de producto, innovación disruptiva,
investigación/desarrollo/gestión de tecnología, lanzamiento de nuevos negocios y
desarrollo de nuevos modelos de negocio.
Director del INNOVaction GYM en el Tec de Monterrey campus Monterrey. Profesor
investigador especializado en temas de gestión de la innovación, desarrollo de
producto y emprendimiento de base tecnológica.
Líder nacional temático de Innovación en el Tec de Monterrey. Miembro fundador de
la iniciativa Nuevo León 4.0 y promotor de la tecnología Blockchain.
Doctor en ingeniería por the University of Leeds, UK (2015).
Maestría en diseño sustentable de nuevos productos por the University of Leeds,
UK (2010).
Maestría en gestión del diseño de producto por the University of Liverpool, UK
(2007).
Ingeniero mecánico administrador por UANL, MX (2005).
Innovation management, product development management, disruptive innovation
Licenciada en Diseño Industrial por el TEC de Monterrey, con Maestría en
Mercadotecnia por el Tec de Monterrey y especilidad en Innovación de Productos y
Servicios por la University de Boston (BU).
Certificada en “Innovation Go-to-Market” de la Universidad de Stanford.
Especialista en el área de diseño de productos y servicios, creatividad disruptiva y
Design Thinking.
Catedrática del TEC de Monterrey adjunta al INNOVaction GYM en temas de diseño
de producto, innovación y creatividad.
Experiencia en consultoría de innovación y diseño de producto. Actualmente hace
trabajo de mentoria y consultoría para Startups y emprendedores colaborando con
instituciones como iLab y Startup Studio.
Ha trabajando en proyectos industrial con empresas como Oxxo Gas, Katcon,
Metalsa, Stabilit entre otras.
Emprendedora de negocios digitales, directora y co-fundadora de [Link] y
Lule Fashion Online.
Design Thinking, Product Design.
Add us in
Follow the Innovaction
Evaluation
What will be graded:
Knowledge – Knowing the foundations of the topics discussed in class.
Comprehension – Understanding and demonstrating critical thinking of topics discussed in class.
Skills – Demonstrating the skills to execute in the best manner possible the topics discussed in class.
Evaluation
Course Work: 45%
01 - Course Diary: 15% minimum 14 entries (one per class).
02 - Entrepreneurs coffee: 5% Deadline Session 6.
03 - Three Book Posters: 15% (5% per poster). Extras%:
04 - Research paper: 10% Requirement to sit exam. • Challenge: Entrepreneurs ecosystem: 5%
Total: 45% • Surprise quiz: 1%
• Innovaction Master Clases: 1%
Project: 55%
P01 – Product Concept: 15% Product Poster, BMC, Storyboard,
Sketchbok, Market study and Technology operation.
P02 - Final Project report: 25% P01 refined + proof of market
traction, target customer, product price, final product/service design.
P03 - Final project presentation: 15% Shark tank.
Total: 55%
Course work
Course Work
01 – Course Diary
Course Diary 15%: Make a blog, write a diary, make a photo album or a Pinterest page.
Use your imagination, but remember, your diary needs to have a minimum of 14 entries
discussing every topic seen in class.
Submission date: Last day of classes.
Written in English.
Course Work
02 – Entrepreneur’s coffee
Entrepreneurs coffee 5%: In teams, interview an inspiring entrepreneur and get
insights about his experiences.
Submission date: 25 Sept.
[Link]
YM/ce3hfon52mjdwi3v
Course Work
03 – Three book posters
Three books to read
Course Work
01 – Types of Innovation posters
Types of Posters 5%: The poster must be aesthetical and contain relevant information
about your research on the types of innovation. Be creative, make it appealing and
interesting.
Points to evaluate:
• Design
• Content
• Originality
• People’s stars
Submission dates:
TBD.
Extra points for the best paper?
Course Work
03 – Three book posters
Submit your posters as an image in Padlet.
Poster 01: Poster 03:
Poster 02:
Power of Testing Business
Prosperity Paradox
Unreasonable people Ideas
25 September 23 October 27 November
[Link] [Link] [Link]
n_GYM/wd8ekum4njxav1u9 n_GYM/5lf7m1wvgcvhbxan n_GYM/iljtghxdfwyo0le2
Links to padlet in the button or QR code
Course Work
04 – Research paper
Research Paper 10%: Research a topic of your choice in the areas of innovation, design and
entrepreneurship and write a literatura review paper. The paper is maximum 5 pages long and must
contain a minimum of 8 validated sources (peer reviewed journals and books).
The paper will be either: Examples of topics:
• Accepted (100%) Disruptive innovation, Difussion of Inovation, Design Thinking, Exponential
• Accepted with minor corrections (80%) organizations, Innovation funnel, Creativity, Bussines model innovation,
• Accepted with major corrections (70%) Lean innovation.
• Rejected (60%). Pre - Submissions in this link: [Link]
• Missing papers will not get points.
Pre-Submission
Follow the research paper template and instructions here: Submission deadline: 30 October
Final Submissions in this link: [Link]
Template Example
Final Submission
Template: [Link]
Example: [Link] Submission deadline: 03 December
Project
Project
Innovation-Driven Entrepreneurship Proposal
Project 55%: Develop an Innovation-Driven Entrepreneurship Proposal and solve the four major risks for
its success.
When assessing a startup for funding, investors typically categorize three major risk areas [1], plus a fourth desirability
risk:
Technology risk: Will it work?
Market risk: Is there a market for the product, and will people buy the product?
Execution risk: Is the team able to function and pivot as needed (skills, knowledge, and connections)?
Design risk: Is the design desirable for the user?
[1] Ismail, Salim. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) .
Diversion Books. Kindle Edition. Location 2070
Project
P01 – Product Concept
P01 – Product Concept 15%: Submit an Innovation-Driven Entrepreneurship Proposal.
Submission date: 09 October
The proposal consists of six posts in the Team
Submit the proposal in Padlet Column.
Product Proposal The posts are arranged in the following order:
1. Product/Service Pitch Poster: 1 image.
2. Product/Service BMC: 1 image.
3. Product/Service Storyboard: 1 image.
4. Product/Service Sketchbook: 1 image.
5. Product/Service Market study: 1 image.
6. Product/Service Technology operation: 1 image
[Link]
_GYM/213h8u9aina2kys5 Check Pinterest for Inspiration!
Project
P01 – Product Concept
Engage in an Agile and Open Innovation Community
• This is a group work, not a team competition.
• Help each other, share ideas, give honest and relevant feedback.
• As a group, your mission is for everyone to achieve the goal!
Team Evaluation 70%: Your job is to solve the four major risk areas:
Design: An aesthetic and uniform design.
Content: Relevant information presented. • Technology risk
Quality: Reliable information presented. • Market risk
• Execution risk
• Design risk
Community Evaluation 30%:
Agile Open Innovation Community: As a team give feedback to
Do not leave any shadow of a doubt about your
at least 12 posts from your group mates.
You can ask the external community (Friends, professors, work product potential!
colleagues) to give feedback too.
Project
P01 – Product Concept
Product/Service Pitch Poster Product/Service BMC
Project
P01 – Product Concept
Product/Service Storyboard Product/Service Sketchbook
Project
P01 – Product Concept
Product/Service Market study Product/Service Technology operation
Project
P02 – Final Project Report
Do not leave any shadow of a doubt about your product potential!
P02 – Final Project Report 25%: Submit a graphic report or presentation with: P01 refined + proof of
market traction, target customer, product price, final product/service design.
Team Evaluation 100%: Your job is to solve the four major risk areas:
Design: An aesthetic and uniform design.
Content: Relevant information presented. • Technology risk
Quality: Reliable information presented. • Market risk
• Execution risk
Submission date: 04 December • Design risk
Do not leave any shadow of a doubt about your
product potential!
Project
P03 – Final Project Presentation
Do not leave any shadow of a doubt about your product potential!
P03 – Final Project Presentation 15%: Shark Tank Pitch where a group of external examiners will
evaluate Technology Risk, Market Risk, Execution Risk and Design Risk.
5 minutes presentation + 5 minutes questions. Your job is to solve the four major risk
areas:
• Technology risk
Team Evaluation 100%: • Market risk
• Execution risk
Presentation date: Bootcamp • Design risk
Do not leave any shadow of a doubt about your
product potential!
Syllabus
Sessio
Deliverables Date n Modulo Tema Expositores
28-ago 1 Leadership & Entrepreneurship Innovators Mindset Azael / Enrique
Clip challenge 04-sep 2 Leadership & Entrepreneurship Purpose Driven Ventures Azael / Enrique
Sell challenge
Equipos formados 11-sep 3 Leadership & Entrepreneurship Chance vs Luck Azael / Enrique
Venture MTP
Entrepreneurs coffee 18-sep 4 Leadership & Entrepreneurship Negotiating for creating value Diana / Azael
Poster 01 25-sep 5 Leadership & Entrepreneurship Creativity: Winning the brain game Diana / Azael
02-oct 6 Social Impact Ventures Social Entrepreneurship Enrique / Diana
P01 - Proyecto Concepto 09-oct 7 Social Impact Ventures Frugal Innovation Azael / Diana
16-oct 8 Social Impact Ventures Design thinking and JTBD Diana / Enrique
Poster 02 23-oct 9 Social Impact Ventures Product Life Cycle Azael / Diana
Pre-entrega para revision de articulo 30-oct 10 Lean Innovation BMC Azael / Diana / Enrique
06-nov 11 Lean Innovation Lean Launchpad & Validating Business Models Enrique / Azael / Diana
13-nov 12 Lean Innovation Innovation Build Blocks Enrique / Diana / Azael
20-nov 13 Lean Innovation 10 types of Innovation Enrique / Azael / Diana
Poster 03 27-nov 14 Lean Innovation Pitch Perfect Diana / Enrique / Azael
Diario / Articulo / P02 - Proyecto final /
Video Pitch Perfect 04-dic 15 Solamente recepción de tareas
One Final Note:
Lectures are 2 hrs long
Innovation
What is innovation?
Define Innovation? 5 mins
Padlet
[Link]
What is innovation?
Is a good idea an innovation?
I thought about it in
2006!
Is creativity innovation?
Inspiration sources
[Link] [Link]
[Link]/c/18VzABUetSHMDaLbSSKlJTIlqE 772657?e=06b7c60e77
Is novelty innovation?
Novelty alone is invention
Invention vs Innovation
Innovation creates
value.
What is value?
A cynic is a person who knows the cost of
everything and the value of nothing.
𝑈𝑡𝑖𝑙𝑖𝑡𝑦
𝑉𝑎𝑙𝑢𝑒 =
𝐴𝑐𝑐𝑒𝑠𝑠 𝑏𝑎𝑟𝑟𝑖𝑒𝑟𝑠
The buying hierarchy
Four phases
Functionality
Reliability
Convenience
Price
WindermereAssociates
The innovators dilemma
Winning Innovations
"Can You Spot the Sure Winner?," from Strategy and Innovation, Vol. 2, No. 4, July-August 2004
[Link]
What is value?
What will you What will you
INCREASE CREATE
𝑈𝑡𝑖𝑙𝑖𝑡𝑦
𝑉𝑎𝑙𝑢𝑒 =
𝐴𝑐𝑐𝑒𝑠𝑠 𝑏𝑎𝑟𝑟𝑖𝑒𝑟𝑠
What will you What will you
ELIMINATE REDUCE
Value preposition canvas
Utility:
• Physical attributes
• Practicality
• Product performance
• Emotional performance
• Economic performance
• Physical accesibility
Access Barriers:
Number of interactions (touch points)
needed to Access the “Utility” of the
product.
Innovation
Successful exploitation of novel ideas
DTI, UK
Invention x Comercialisation
MIT
Serendipity
Creativity
Design
Innovation
Post-it Notes, were developed by a 3M scientist (Silver
Spencer) looking for a new and better adhesive
compound.
The scientist didn't quite reach his goal because his
adhesive was weak.
Ten years later, another 3M scientist (Arthur Fry) led the way
in applying the adhesive for jobs that fit the solution
perfectly.
Creativity is the generation of new ideas – either new ways of looking at existing problems, or of
seeing new opportunities, perhaps by exploiting emerging technologies or changes in market.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive
propositions for users or customers. Design may be described as creativity deployed to a specific end. A
systematic manner to add value.
Fundamental Invention something new, non existent. However, it has the potential of
intellectual property protection and exclusivity for further application.
Innovation is the successful exploitation of new ideas. It is the process that carries them through to
new products, new services, new ways of running the business or even new ways of doing business.
2005, Cox. Cox Review of Creativity in Business - building on the UK’s strengths.
Innovation
Any idea, practice, or material artifact perceived to
be new by the relevant unit of adoption”
Zaltman et al. 1973
Zaltman, G., Duncan, R. and Holbeck, J. (1973), Innovations and organizations, Wiley, New York, NY.
What is new?
How new?
To who is new?
Johannessen, J. A., Olsen, B. and Lumpkin, G. T. (2001) ‘Innovation as
newness: What is new, how new, and new to whom?’, European Journal of
Innovation Management, 4(1), pp. 20–31. doi: 10.1108/14601060110365547.
Dimensions of innovation
Product/Services Processes Business
Goffin, K. and Mitchell, R. (2010) Innovation Management: Strategy and Implementation using
the Pentathlon Framework. Macmillan Education UK
How new?
Dimensions of Innovation
Types of Innovation
Product/Services Processes Business
Incremental
Revolutionary
Discontinuous
Goffin, K. and Mitchell, R. (2010) Innovation Management: Strategy and Implementation using
the Pentathlon Framework. Macmillan Education UK
To who is new?
To who is new
New to the New to the
Company Industry
New to the company, in the sense that your New to the industry or, in the extreme, “a true
business has never made or sold this type of innovation”: Here the product is the first of its kind
product before, but other companies might have. on the market. This is the traditional definition of
“new product”.
Cooper, Robert G.. Product Innovation and Technology Strategy (pp. 41-42). Stage-Gate International. Kindle Edition.
To who is new
New to the
World
New to the
Industry
New to the
Company
New to the
User
Producto / Servicio Proceso Negocio
Incremental
Nuevo para el
Revolucionario
mundo
Discontinuo
Incremental
Nuevo para la
Revolucionario
industria
Discontinuo
Incremental
Nuevo para la
Revolucionario
compañía
Discontinuo
What is innovation?
Innovation is change
Change for something
new
Change that adds
value
Joseph A. Schumpeter
Creative Destruction
“The process of industrial mutation that incessantly
revolutionizes the economic structure from within,
incessantly destroying the old one, incessantly
creating a new one"
Innovation is an economic
phenomenon
Action
Vision Skills Incentives Resources
Plan CHANGE
Action
Skills Incentives Resources
Plan CONFUSION
Action
Vision Incentives Resources
Plan ANXIETY
Action
Vision Skills Resources
Plan RESISTANCE
Action
Vision Skills Incentives
Plan FRUSTRATION
Vision Skills Incentives Resources FALSE STARTS
D Ambrose, 1987, Pittsburgh: The Enterprise Group.
Innovación
Recursos en control
Recursos mas allá de control
Crear
Utilidad
Incrementar
Valor
Barreras de Eliminar
acceso Reducir
Paper Clip Challenge
[Link]
Thank you!
[Link]@[Link]
