PRECIO 32
Pais donde Margen de
CF Anual Produccion Comerc y distrib CV total
producir contrib unit
CV unit CV unit
Singapore 6,500,000 8 11 19 13
Thailand 4,500,000 6 12 17 15
USA 7,500,000 13 9 22 10
PEUF PEUM
Singapore 500,000 16,000,000
Thailand 300,000 9,600,000
USA 750,000 24,000,000
ESTADO DE RESULTADOS
Singapore Thailand USA
Ventas 16,000,000 9,600,000 24,000,000
CV total - 9,500,000 - 5,100,000 - 16,500,000
Margen de Contrib 6,500,000 4,500,000 7,500,000
Costos fijos - 6,500,000 - 4,500,000 - 7,500,000
Ganancia Operativa - - -
tax 29.50%
gastos adm 7% Ventas
gtos ventas 5% Ventas
Gtos financie 3% Ventas
Pais donde Comerc y CV total
1 CF Anual Utilidad deseada Produccion distrib
producir
50% CV unit CV unit
Singapore 6,500,000 3,250,000 8 11 19
Thailand 4,500,000 2,250,000 6 12 17
USA 7,500,000 3,750,000 13 9 22
PEUF PEUM
Singapore 854,610 27,347,518
Thailand 512,766 16,408,511
USA 1,281,915 41,021,277
Singapore Thailand USA
Ventas 27,347,518 16,408,511 41,021,277
CV total - 16,237,589 - 8,717,021 - 28,202,128
Margen de Contrib 11,109,929 7,691,489 12,819,149
Costos fijos - 6,500,000 - 4,500,000 - 7,500,000
Ganancia Operativa 4,609,929 3,191,489 5,319,149
Gtos adm - 1,914,326 - 1,148,596 - 2,871,489
Gtos ventas - 1,367,376 - 820,426 - 2,051,064
Ganancia antes de int e imp 1,328,227 1,222,468 396,596
Gastos financieros - 820,426 - 492,255 - 1,230,638
Utilidad antes de IR 507,801 730,213 - 834,043
Imp a la renta - 149,801 - 215,413 -
Ganancia Neta 358,000 514,800 - 834,043
2 unidades a vender 800,000
Precio unitario 32
Pais donde Comerc y CV total
CF Anual Utilidad deseada Produccion distrib
producir
50% CV unit CV unit
Singapore 6,500,000 3,250,000 8 11 19
Thailand 4,500,000 2,250,000 6 12 17
USA 7,500,000 3,750,000 13 9 22
Singapore Thailand USA
Ventas 25,600,000 25,600,000 25,600,000
CV total - 15,200,000 - 13,600,000 - 17,600,000
Margen de Contrib 10,400,000 12,000,000 8,000,000
Costos fijos - 6,500,000 - 4,500,000 - 7,500,000
Ganancia Operativa 3,900,000 7,500,000 500,000
3
Con utilidad deseada - datos iniciales
Singapore Thailand USA
ventas 27,347,518 16,408,511 41,021,277
Ganancia operativa 4,609,929 3,191,489 5,319,149
ROS (*) 16.86% 19.45% 12.97%
Return on Sale
con venta maxima de : 800,000
Singapore Thailand USA
ventas 25,600,000 25,600,000 25,600,000
Ganancia operativa 3,900,000 7,500,000 500,000
ROS (*) 15.23% 29.30% 1.95%
1 PEUF = CF / MC
2 PEUM= CF / 1-(cv/pv)
3 Metodo directo = PEUF * PV
Margen de
contrib unit
13
15
10
PEUF = CF + UD/(1-T) / MC
Margen de
contrib unit
13
15
10