Title:
Author:
Date:
Notes:
┼┼
┼┼
▼
┼┼ ▼ ┼
┼ ┼┼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x) ▼ ▼ ▼ ▲ ▲ ▼ ▲
Quality Characteristics
(a.k.a. "Functional
Requirements" or
Max Relationship Value in Row
"Hows")
investigación y desarrollo
Weight / Importance
Relative Weight
caildad del café
maquinaria
Demanded Quality
marketing
empaque
quimicos
insumos
(a.k.a. "Customer
Row #
Requirements" or
"Whats")
1 9 16.9 10.0 café tostado sea economico Θ Θ Θ ▲ Ο ▲ Θ
2 9 20.3 12.0 su aroma y sabor sea agradable Θ Θ Θ Θ
3 9 13.6 8.0 variedad de sabores Θ Θ ▲ Θ
4 9 3.4 2.0 variedad en tamaños Θ Ο Θ Θ
5 9 5.1 3.0 tenga variedades de preparación Θ Θ Θ
6 9 3.4 2.0 tenga buen diseño Θ Θ Θ
7 9 13.6 8.0 sea rendidor Θ Θ Θ Θ
8 9 1.7 1.0 que tenga azucar Ο Θ Θ
9 9 8.5 5.0 facil de conseguir Θ Θ Θ
10 9 13.6 8.0 que tenga información para su consumo Θ Θ Θ
$ 6,000
Target or Limit Value
Difficulty
7
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9 9 9
Weight / Importance 533.9 335.6 630.5 47.5 778.0 213.6 716.9
Relative Weight 16.4 10.3 19.4 1.5 23.9 6.6 22.0
Legend
Θ Strong Relationship 9
Ο Moderate Relationship 3
▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
▼ Objective Is To Minimize
▲ Objective Is To Maximize
x Objective Is To Hit Target
15
Competitive Analysis
(0=Worst, 5=Best)
tostado club café
café galavis extra
Cafe de Colombia en grano y molido
CAFÉ GENUINO COATEPEC
CAFÉ GENUINO COATEPEC
Cafe de Colombia en grano y
molido
café-tero
café galavis extra
tostado club café
Cotaex
café-tero
Cotaex
0 1 2 3 4 5
3 2 3 2 2
5 5 5 5 5
5 5 5 5 5
5 4 5 4 4
café-tero
Cotaex
5 5 5 5 5
4 4 4 4 4
5 5 5 5 5
0 0 0 0 0
5 5 5 5 5
1 1 1 1 1
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Title:
Author:
Date:
Notes:
Column # 1 2 3 4 5 6 7 8 9 10 11
Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row
Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #
Demanded Quality
(a.k.a. "Whats")
1 16.4 533.9 caildad del café
2 10.3 335.6 insumos
3 19.4 630.5 quimicos
4 1.5 47.5 maquinaria
5 23.9 778.0 investigación y desarrollo
6 6.6 213.6 empaque
7 22.0 716.9 marketing
8
9
10
11
12
13
14
15
Target or Limit Value
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight
Legend
Θ Strong Relationship 9
Ο Moderate Relationship 3
▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
▼ Objective Is To Minimize
▲ Objective Is To Maximize
x Objective Is To Hit Target
12 13 14 15
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Title:
Author:
Date:
Notes:
Column # 1 2 3 4 5 6 7 8 9 10 11
Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row
Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #
Demanded Quality
(a.k.a. "Whats")
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Target or Limit Value
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight
Legend
Θ Strong Relationship 9
Ο Moderate Relationship 3
▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
▼ Objective Is To Minimize
▲ Objective Is To Maximize
x Objective Is To Hit Target
12 13 14 15
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Title:
Author:
Date:
Notes:
Column # 1 2 3 4 5 6 7 8 9 10 11
Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row
Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #
Demanded Quality
(a.k.a. "Whats")
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Target or Limit Value
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight
Legend
Θ Strong Relationship 9
Ο Moderate Relationship 3
▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
▼ Objective Is To Minimize
▲ Objective Is To Maximize
x Objective Is To Hit Target
12 13 14 15
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™
QFD Online
...moving into the House of Quality
Template Name: Traditional House of Quality
Version: 2.0.346.0
Release Date: December 11, 2007
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