Carencias tecnológicas en PyMEs mexicanas
Temas abordados
Carencias tecnológicas en PyMEs mexicanas
Temas abordados
Refrigerator Tehuacán primarily relies on basic internet and cellular technologies, but lacks advanced integrations that could enhance operations. This limits efficiency and market reach. To overcome these limitations, the company should invest in ERP systems to streamline processes and real-time data analysis. Additionally, enhancing their website to include comprehensive e-commerce features and advanced customer relationship management (CRM) tools could improve customer interaction and expand market reach .
Primary technological challenges faced by Mexican SMEs include a low perception of the benefits of technology adoption, regulatory barriers, economic inequality, and insufficient policy planning. These factors inhibit the widespread adoption of advanced technologies like ERP systems and comprehensive internet use, restricting SMEs' ability to reduce operating costs, enhance efficiency, and expand into new markets. Consequently, their competitive edge and growth potential remain limited .
Digital inequality affects the technological advancement of Mexican SMEs by creating a disparity in access to beneficial technological tools and platforms. Those in economically disadvantaged positions have limited resources to acquire and implement advanced technologies, such as ERP systems or comprehensive internet solutions. This inequality places them at a competitive disadvantage compared to larger or better-equipped businesses, further entrenching economic disparities and hindering overall growth prospects .
Telecommunications barriers in Mexico, such as limited competition and regulatory challenges, prevent SMEs from accessing affordable and high-quality internet services. These obstacles reduce their capability to adopt necessary technological infrastructures, including robust internet-based business solutions. As a result, SMEs struggle to operate efficiently, limiting their growth and ability to compete, especially in the digital economy where reliable telecommunication is crucial .
Adopting ERP solutions can significantly improve efficiency and decision-making in small manufacturing enterprises by centralizing data and automating business processes. This leads to a reduction in manual workload, faster processing times for transactions, and minimal human error. With real-time data availability, businesses can make more informed strategic decisions. For manufacturing enterprises, ERP systems also improve inventory management and production planning, resulting in optimized operations and cost savings .
Insufficient technological integration limits small enterprises' market reach by hindering their ability to leverage online platforms fully. For Refrigeración Tehuacán, while they use basic web functionalities, a lack of advanced web capabilities or e-commerce platforms curbs their visibility and access to wider markets that bigger companies enjoy. This restricts potential national and international expansion opportunities, thereby confining their competitive scope largely to local markets .
ERP systems can address technological deficiencies in SMEs by integrating business processes, thus allowing for improved operational efficiency. For Refrigeración Tehuacán, an ERP system could automate repetitive tasks like inventory counts, purchase order generation, and invoicing, reducing operational costs. Moreover, the interconnectivity of ERP systems provides comprehensive visibility over business activities, facilitating data-driven decision-making and enhancing productivity .
Internet technologies enhance customer and supplier interactions by providing platforms for direct communication and transaction management. For enterprises like Refrigeración Tehuacán, these technologies facilitate end-to-end e-commerce processes, from product browsing to ordering, thus enriching customer experiences. Simultaneously, internet technologies streamline supply chain management, enhancing coordination and reliability between the enterprise and its suppliers .
Employing web-based technologies allows small businesses to access broader markets through online visibility, thereby potentially increasing sales. Web-based platforms support international reach without the need for physical presence, reducing market entry costs. Additionally, these technologies enhance customer service and supplier relationships by enabling smoother communication and transactions. As a result, businesses frequently see improved sales figures and customer retention rates .
Refrigeración Tehuacán utilizes the internet and cellular technology for various business processes. The internet facilitates operations such as e-commerce, customer service, and supplier chain management, while the company’s webpage offers product classifications, dimensions, and features. Customers can also request quotations directly from the site. Cellular technology supports communication with clients and suppliers via text messages and social media access, enhancing their promotional and sales activities .