Manual del Puesto INPLAN en EFFEM
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carolina cuevasManual del Puesto INPLAN en EFFEM
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carolina cuevasCommon questions
Con tecnología de IAThe INPLAN leverages system data to identify business opportunities by analyzing sales, inventory, and pricing information to generate actionable insights. By maintaining expertise in data management systems, the INPLAN detects areas of opportunity, such as stock shortages or pricing inefficiencies, and uses this data to support the decision-making process. These insights drive strategic recommendations for promotional activities, new product lines, and operational improvements, ultimately leading to increased efficiency and business growth .
The INPLAN position enhances business intelligence and decision-making at EFFEM by providing high-value analytics on inventory, sales, product catalogs, and pricing data obtained from client systems. This includes generating reports and analyzing this data to recommend promotional activities, pricing strategies, new product introductions, and business opportunities. The position supports operations by managing product lifecycles and strengthens relationships between Mars México and major clients. Through effective use of data systems and a focus on customer insights, the INPLAN ensures informed decision-making .
Weekly and bi-weekly meetings conducted by the INPLAN are crucial for maintaining alignment and communication between Mars México and its clients. These meetings facilitate the sharing of sales goals, performance feedback, and strategic planning, ensuring that both internal teams and clients are synchronized in their objectives and operations. They enable proactive troubleshooting, promote transparency, and reinforce strong working relationships, ultimately leading to effective achievement of sales targets and improved client satisfaction .
The INPLAN ensures efficient distribution strategies for Mars products by reviewing inventories daily and restocking points of sale to maintain sufficient product availability. They focus on ensuring the 100% distribution of products across all channels and routes, combining fieldwork with detailed promotion development and execution. By sharing weekly advancement reports and end-of-month outcomes, the INPLAN maintains an organized and efficient distribution pipeline that enhances product visibility and accessibility in the market .
Crucial indicators for the INPLAN include quota achievement by period, inventory levels at Distribution Centers (CEDIS) and branches, Sell Out metrics by store, vendor, and product code, Sell In metrics by warehouse, CEDIS, branch, and product code, product distribution across categories (Wet and Dry), and control over bonuses. Additionally, monitoring price differences between payments and billing, along with competitor pricing, forms part of the essential metrics to ensure accurate and effective sales management and reporting .
To enhance relationships with major clients, the INPLAN employs strategies that include constant communication about initiatives and agreements, providing analytical support through regular reports, and maintaining operational support such as product management. These strategies ensure clear understanding and alignment of business goals, facilitate timely decision-making, and foster trust. By consistently working on product-related operations and addressing client needs, the INPLAN strengthens partnerships, leading to smoother operations and mutually beneficial outcomes for both Mars México and the clients .
Creativity and decision-making skills are integral to the INPLAN's responsibilities, as they help navigate complex sales environments and optimize the company's strategies. The INPLAN must develop creative promotions that align with channel needs and contribute to sales growth. Decision-making involves resolving conflicts, often requiring innovative solutions, and strategically planning promotional activities. With the goal of sustaining competitive advantage, the INPLAN uses creativity for problem-solving and devising strategies that boost sales performance and customer engagement .
The key responsibilities of the INPLAN position at EFFEM involve planning, administering, analyzing, and distributing sales information. The role requires effective partnership with the sales area for support and analysis, creating and analyzing sales reports, managing promotional budgets, daily inventory review, and restocking points of sale. Additionally, the position involves identifying and developing primary clients, maintaining direct communication with clients for order receipt, increasing the customer base and sales per customer, ensuring 100% portfolio distribution, and developing the Wet category. Furthermore, the INPLAN must ensure the correct execution of displays and promotions, lead weekly meetings with wholesale vendors to review sales goals, and provide feedback .
The INPLAN role significantly drives business growth by strategically developing and executing promotional activities that cater to channel needs and enhance customer engagement. By aligning promotions with corporate initiatives and executing them in stores and at points of sale, the INPLAN ensures increased visibility and sales. These activities are not just about driving immediate sales but also about fostering long-term customer relationships and expanding brand presence in the market. The creative aspect of tailoring these promotions to customer preferences and tracking their effectiveness contributes to sustainable business growth .
Effective communication is crucial in the INPLAN's duties for several reasons, including maintaining constant engagement and alignment between the company (Mars México) and its clients. This is implemented through constant communication with clients about new initiatives, agreements, and performance indicators, as well as through bi-weekly meetings with buyers and weekly meetings with sales executives. These communication strategies ensure that activities and results are clearly articulated and alignment is maintained, facilitating smooth operations and client satisfaction .
