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Historia y Marcas de Colgate-Palmolive

El documento lista las marcas y productos de cuidado personal, bucal y del hogar de Colgate-Palmolive. Incluye marcas de pasta de dientes como Colgate y Freska-ra, de cuidado personal como Palmolive y Speed Stick, de limpieza del hogar como Ajax y Suavitel, y de alimentos para mascotas como Hill's Pet Nutrition. Colgate-Palmolive se ha convertido en una compañía global líder en estos productos de cuidado personal, bucal, del hogar y mascotas.

Cargado por

Hugo Correa
Derechos de autor
© © All Rights Reserved
Nos tomamos en serio los derechos de los contenidos. Si sospechas que se trata de tu contenido, reclámalo aquí.
Formatos disponibles
Descarga como DOCX, PDF, TXT o lee en línea desde Scribd
0% encontró este documento útil (0 votos)
121 vistas6 páginas

Historia y Marcas de Colgate-Palmolive

El documento lista las marcas y productos de cuidado personal, bucal y del hogar de Colgate-Palmolive. Incluye marcas de pasta de dientes como Colgate y Freska-ra, de cuidado personal como Palmolive y Speed Stick, de limpieza del hogar como Ajax y Suavitel, y de alimentos para mascotas como Hill's Pet Nutrition. Colgate-Palmolive se ha convertido en una compañía global líder en estos productos de cuidado personal, bucal, del hogar y mascotas.

Cargado por

Hugo Correa
Derechos de autor
© © All Rights Reserved
Nos tomamos en serio los derechos de los contenidos. Si sospechas que se trata de tu contenido, reclámalo aquí.
Formatos disponibles
Descarga como DOCX, PDF, TXT o lee en línea desde Scribd

Misin

Categoras
Marcas

Cuidado bucal[editar]

Colgate: Pasta de dientes, cepillos dentales, cepillos elctricos, hilo dental y


blanqueadores

Freska-ra: Pasta de dientes

Plax: Enjuague bucal

Kolynos: Pasta de dientes

Cuidado personal[editar]

Alert: Shampoo esta marca fue vendida recientemente a Genomma Lab Internacional

Caprice: Shampoo, Crema para Peinar y Jabones

Curity: Biberones

Fixion: Gel para el cabello

Lady Speed Stick: Desodorantes y antitranspirantes femeninos

Mennen: Artculos para el cuidado del beb (shampoo, jabn, aceite, talco, crema y
colonia)

Nordiko: Jabones esta marca fue vendida recientemente a Genomma Lab


Internacional

Palmolive: Shampoo, acondicionador, crema para peinar, jabones, cremas corporales


y antitranspirantes femeninos

Protex : Jabn y Gel antibacterial, con diversos estilos

Speed Stick: Desodorantes y antitranspirantes masculinos

Stefano: Fragancias y antitranspirantes masculinos

Wildroot: Crema para peinar, esta marca fue vendida recientemente a Genomma Lab
Internacional

Sanex: Gel y Desodorantes

Cuidado del hogar[editar]

Ajax: Productos de limpieza

Axin: Jabn lavatrastes

Fabuloso: Limpiador multiusos

Magitel: Telas para limpiar

Suavitel: Suavizante de ropa

Vel Rosita: Suavizante de ropa

Nutricin para mascotas[editar]

Hillspet

1806
William Colgate starts a starch, soap and candle business on Dutch Street in New York City.
1817
First Colgate advertisement appears in a New York newspaper.
1820
Colgate establishes a starch factory in Jersey City, New Jersey.
1857
Upon the death of founder William Colgate, the company is reorganized as Colgate & Company under the
management of Samuel Colgate, his son.

1864
B.J. Johnson opens a soap factory in Milwaukee, WI, which later becomes the Palmolive Company.
1866
Colgate introduces perfumed soap and perfumes/essences.
1872
Peet Brothers establish soap company in Kansas City, Kansas where they make Crystal White soap.
Cashmere Bouquet, the first milled perfumed toilet soap, is registered as a Colgate trademark.
1873
Colgate introduces toothpaste in jars.
1879
Gerhard Mennen establishes a pharmacy in Newark, NJ, later becoming the Mennen Company.
1896
Colgate introduces toothpaste in a collapsible tube.
1898
B.J. Johnson Soap Co. introduces Palmolive Soap.
Today, the Palmolive equity is sold in over 88 countries in 54 variants.
1900
Colgate wins top honors for its fine soaps and perfumes at the Worlds Fair in Paris.
1902
Stylish Palmolive advertising begins, emphasizing ingredient purity and product benefits.
1906
Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products.
1908
Colgate is incorporated by the five sons of Samuel Colgate.
Ribbon opening added to Colgate tube: We couldn't improve the product so we improved the tube.
1911
Colgate distributes two million tubes of toothpaste and toothbrushes to schools, and provides hygienists to
demonstrate tooth brushing.
1912
William Mennen introduces the first American shaving cream tube.
1914
Colgate establishes its first international subsidiary in Canada.
1920s
Colgate begins establishing operations in Europe, Asia, Latin America and Africa.

1926
Soap manufacturers Palmolive and Peet merge to become Palmolive-Peet Company.
1928
Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company.
1930
On March 13, Colgate is first listed on the New York Stock Exchange.
939
Dr. Mark L. Morris develops a pet food to help save a guide dog named Buddy from kidney disease. This
breakthrough leads to the first Hill's Prescription Diet product.
1947
Ajax cleanser is launched, establishing a powerful now-global brand equity for cleaning products.
1953
Colgate-Palmolive Company becomes company's official name.
1956
Colgate opens corporate headquarters at 300 Park Avenue in New York City.
1962
Colgate opens research center in Piscataway, NJ.
Fabric conditioner is launched in France as Soupline. Today, fabric conditioners are sold in over 54 countries
around the world.
1966
Palmolive dishwashing liquid is introduced and today it is sold in over 35 countries.
1968
Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities.
1970
Irish Spring launches in Germany as Irische Frhling and in Europe as Nordic Spring. In 1972, Irish Spring is
introduced in North America.
1972
Colgate acquires Hoyt Laboratories, which later becomes Colgate Oral Pharmaceuticals.
1975
Caprice hair care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to
suit every type of hair need.
1976
Colgate-Palmolive acquires Hill's Pet Nutrition. Today Hill's is the global leader in pet nutrition and veterinary
recommendations.
1983
Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate toothbrushes are sold annually
worldwide. If you lined them up end to end, they would circle the globe 16 times.

1985
Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries.
Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley & Hazel, a leading oral care
company, which adds strength in key Asian markets.
1986
The Chairman's You Can Make A Difference Program is launched, recognizing innovation and executional
excellence by Colgate people.
1987
Colgate acquires Softsoap liquid soap business from the Minnetonka Corporation. Today, Colgate is the global
leader in liquid hand soap.
1989
Annual Company sales surpass the $5 billion mark.
1991
Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has
expanded to include all-purpose cleaners, sprays and wipes.
1992
Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries.
Colgate Total toothpaste introduced.
1995
Colgate enters Central Europe and Russia, expanding into fast-growing markets.
Colgate acquires Kolynos Oral Care business in Latin America and launches market-leading Sorriso
toothpaste.
1996
Bright Smiles, Bright Futures oral health education program expands to 50 countries, and today reaches over
50 million children annually.
1997
Colgate Total toothpaste is introduced in the U.S. and quickly becomes the market leader. Only Colgate Total,
with its 12-hour protection, fights a complete range of oral health problems.
2004
Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy
channel and its ties with the dental community.
2006
Colgate enters the fast-growing Naturals segment by purchasing Toms of Maine, a leader in that market in the
United States.
Today
Today, with sales surpassing $15 billion, Colgate focuses on four core businesses: Oral Care, Personal Care,
Home Care and Pet Nutrition. Colgate now sells its products in over 200 countries and territories worldwide.

Updated March 2009

VarianteFraganciasAxion
Polvo
LimnLima-LimnTricloroOxyAloeAxion
Lquido
LimnTricloroAntibacterialOxyAloeCtricosProfesionalFiestaAxion
Pasta
LimnLima-LimnTricloro

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