1

INGLS INTERMEDIO 1
GUIA INFORMATIVA DE
ESTUDIO

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Estimados alumnos,
Bienvenidos a Intermedio I
Como tutora a cargo de este nivel quiero decirles que es un placer poder acompaarlos a transitar este
camino de aprendizaje de la lengua inglesa en este momento de sus carreras. Su contacto conmigo ser
va e-campus y durar el bimestre que corresponda a la materia. Para recibir mis comunicaciones y realizar
las suyas deber entrar al e-campus y dirigirse a RESPUESTAS DEL TUTOR.
En esta gua encontrarn la informacin que necesitan para poder organizarse en su estudio y comprender
cmo prepararse para alcanzar los objetivos de la materia. La gua incluye:
1. el programa de la materia
2. una descripcin de cmo sern evaluados,
3. una gua de Writing Skills donde les brindamos la descripcin y ejemplificacin del tipo de redaccin
que deben producir en este nivel,
4. cuestiones bsicas sobre el manejo de la plataforma MyELT, y
5. la KEY o respuestas de las actividades del libro de texto para que puedan autocorregirse.
Con estos elementos de apoyo, la bibliografa de la materia (World Link 3 A, Workbook for World Link 3 A,
y Grammar Caf for World Link 3 A), y su dedicacin y ejercitacin podrn alcanzar los objetivos
planteados.
Espero que esta gua les sea til y que alcancen los objetivos satisfactoriamente.
Su tutora

1. PROGRAMA INTERMEDIO 1
Objetivos Generales:
Que el alumno logre adquirir las herramientas bsicas de comunicacin en el idioma ingls a travs del
desarrollo de habilidades lingsticas de recepcin y produccin a un nivel intermedio bajo.
Sern objetivos especficos de la asignatura:

Sugerir cambios para mejorar el confort del hogar

Expresar prohibiciones
Hablar sobre planes, expectativas o posibilidades del futuro
Expresar opiniones y discutir sobre los medios de comunicacin
Describir distintos momentos y etapas de la vida
Hablar de citas romnticas, y describir perfiles masculinos o femeninos
Establecer preferencias en el trabajo
Describir distintas diferencias culturales en el mundo
Hablar de temas de negocios y publicidad
Organizar informacin en formato de prrafos de opinin

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UNIT 1: INDOORS AND OUTDOORS (Unit 1 from the book: Lessons A & B)
1.1 Use of Language
1.1.1 Making informal suggestions (with base verb forms and verb + -ing)
1.1.2 Participles used as adjectives
1.1.3 Expressing prohibition (be allowed to /supposed to, cant, musnt, ingforms)
1.2 Vocabulary
1.2.1 Vocabulary from Unit 1: lessons A and B
1.3 Reading
1.3.1 Texts from the unit.
1.3.2 Texts related to the unit.

UNIT 2: LIFES CHANGES (Unit 2 from the book: Lessons A & B)

2.1 Use of Language
1.1.1 Progressive tense to talk about plans and intentions
1.1.2 Revision of Future forms (will / going to)
1.1.3 Modals of future possibility (may/might/could)
2.2 Vocabulary
1.2.1 Vocabulary from Unit 2: lessons A and B
2.3 Reading
1.3.1 Texts from the unit.
1.3.2 Texts related to the unit.

UNIT 3: COMMUNICATION (Unit 3 from the book: Lessons A & B )

3.1 Use of Language
3.1.1 Participial (-ing) and prepositional phrases
3.1.2 Review of present perfect tense
3.1.3 Expressions to interrupt someone politely (May/Could I.....?)
3.2 Vocabulary
3.2.1 Vocabulary from Unit 3: lessons A and B
3.3 Reading
3.3.1 Texts from the unit.
3.3.2 Texts related to the unit.

UNIT 4: MEN AND WOMEN (Unit 4 from the book: Lessons A & B)
4.1 Use of Language

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4.1.1 Present perfect with just, already, never, still and yet
4.1.2 Language for disagreeing politely
4.1.3 Separable and inseparable phrasal verbs
4.2 Vocabulary
4.2.1 Vocabulary from Unit 4: lessons A and B

4.3 Reading
4.3.1 Texts from the unit.
4.3.2 Texts related to the unit.

UNIT 5: BEING DIFFERENT (Unit 5 from the book: Lessons A & B)

5.1 Use of Language
5.1.1 Gerunds as subjects
5.1.2 it + be + adjective + to infinitive structure
5.1.3 Future time clauses
5.2 Vocabulary
5.2.1 Vocabulary from Unit 5: lessons A and B
5.3.

Reading
5.3.1 Texts from the unit.
5.3.2 Texts related to the unit.

UNIT 6: BUSINESS (Unit 6 from the book: Lessons A & B)

6.1 Use of Language
1.1.1 The simple present and past passive
1.1.2 Connecting words: because, so, although and even though
1.1.3 Language for emphasizing important points
6.2 Vocabulary
6.2.1 Vocabulary from Unit 6: lessons A and B
6.3 Reading
6.3.1 Texts from the unit.
6.3.2 Texts related to the unit.
Metodologa:
La materia ser abordada desde un enfoque comunicativo orientado al desarrollo de las cuatro macro
habilidades (lectura, escritura, audicin y produccin oral) teniendo como meta la comunicacin
inteligible, precisa y efectiva en el idioma ingls. Dados los objetivos de la materia, el alumno deber
cumplir un rol de participacin activa para que el proceso de internalizacin de la lengua se produzca en
forma gradual y efectiva.

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Bibliografa Bsica:
Stempleski, Susan (2011) World Link 3 Part A (Units 1-6). Second Edition.
(Students book, Workbook and audio CD) Boston: Heinle
Thomson ELT (2008) Grammar Caf for World Link 3 Part A.
(opera dentro de la plataforma MyELT: [Link] Boston: Heinle.

ACLARACIN: Tanto el libro como el workbook se pueden conseguir en formato impreso o electrnico. El
tercer componente (Grammar Caf) solo viene en formato electrnico.
La versin electrnica del libro (e-book) incluye el audio y los guiones (scripts) del mismo.

2. FORMAS DE EVALUACIN SEGN MODALIDAD DE CURSADO

Alumnos DISTANCIA (MTD)
Los alumnos de modalidad distancia sern evaluados durante el transcurso de todas las materias de
idioma con un examen final de 50 preguntas de opcin mltiple. En estas instancias no hay evaluacin de
produccin escrita ni oral pero es fundamental que vayan desarrollando estas dos habilidades durante el
cursado de los diferentes niveles. Recuerden que al llegar al EFIP 1 debern rendir junto con el mdulo de
carrera un modulo de idioma. En esta instancia se le pedir una produccin escrita y oral que
convenientemente ser comunicada en e-campus.
Es importante saber que en las evaluaciones por opcin mltiple, las reas evaluadas son las de
Gramtica, Vocabulario y Lectocomprensin. Para ejercitar estas reas (descriptas en el programa)
deber contar con el material bibliogrfico bsico: WORLD LINK 3 A - Segunda edicin (Students book &
Workbook) y Grammar Caf for World Link 3 (que funciona en la plataforma MyELT).
La habilidad de comprensin auditiva tambin se puede desarrollar tanto con los audios del libro
electrnico como con los de Grammar Caf.
Alumnos SENIOR
Los alumnos de la modalidad Senior tambin cursan la materia en forma virtual pero su evaluacin final
consta de preguntas multiple opcin, un prrafo escrito y una evaluacin oral. En esta modalidad el
examen final es de 26 preguntas de opcin mltiple y una seccin de produccin escrita de acuerdo al
nivel. Una vez aprobado el escrito se pasa a un oral donde se evalan los contenidos temticos y
gramaticales del nivel.
Es importante saber que en las evaluaciones por opcin mltiple, las reas evaluadas son las de
Gramtica, Vocabulario y Lectocomprensin. Para ejercitar estas reas (descriptas en el programa)
deber contar con el material bibliogrfico bsico: WORLD LINK 3 A - Segunda edicin (Students book &
Workbook) y Grammar Caf for World Link 3 (que funciona en la plataforma MyELT).
La habilidad de comprensin auditiva tambin se puede desarrollar tanto con los audios del libro
electrnico como con los de Grammar Caf.

El rea de produccin escrita est desarrollada en el siguiente punto bajo el nombre de Guide to Writing
Skills.
Recuerde que en la seccin de evaluacin de produccin escrita el formato de la redaccin ser el de
prrafo de opinin, acorde a los lineamientos que aqu figuran y los temas posibles siempre estarn
relacionados con el contenido del libro.
Sobre la evaluacin oral tambin le decimos que los temas son netamente extrados del libro de texto.
Son preguntas donde se evala no slo el manejo de la estructura de la lengua sino tambin el contenido
temtico de cada unidad. Se le puede pedir concepto, opinin, narracin de una lectura del libro, etc.
Los temas que se pueden evaluar son por ejemplo:
Unidad 1: Temas relacionados con las mejoras y arreglos que se pueden hacer en una casa, o habitacin.
Descripcin de la proteccin de lugares histricos y naturales.
Unidad 2: Distintas etapas en la vida y los cambios que eso implica (niez, adolescencia, adultez)
situaciones causantes de stress, predicciones para el futuro.
Unidad 3: Las distintas fuentes de noticias, referirse a alguna noticia sencilla de ndole nacional o
internacional.
Unidad 4: Describir la apariencia fsica de una persona, sus intereses y estilo de vestimenta. Maneras de
conocer a otra persona con fines sentimentales (blind date, online dating, etc.)
Unidad 5: Los buenos modales y reglas que se deben respetar en lugares pblicos. Cmo adaptarse a
culturas diferentes.
Unidad 6: Historias de personas que triunfaron el la vida o en los negocios, caractersticas y descripciones
de las publicidades y comerciales.

3. GUIDE TO WRITING SKILLS FOR INTERMEDIATE 1

The type of writing required for Intermediate 1 is an OPINION paragraph of 150 /200 words.
- OPINION PARAGRAPH STRUCTURE
What is an opinion paragraph?
A paragraph consists of several sentences that are grouped together. This group of sentences discusses
one main topic expressed as a PERSONAL OPINION in the first sentence. Following this sentence, you
should introduce and develop REASONS to support your opinion.

- ORGANIZATION OF IDEAS
Organization ensures a clear and effective paragraph.
An OPINION paragraph consists of three parts:

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an INTRODUCTION in which you state your OPINION in one sentence (this sentence is given to you
in the final exam),
a MAIN BODY which consists of THREE REASONS that back up your opinion. Each reason should be
appropriately explained and illustrated with examples. The transitions from one reason to the
other should be signaled with appropriate connectors,
a CONCLUDING SENTENCE which leaves a final thought about the topic discussed

Examine the model paragraph below:

HOMEWORK
I believe that homework is an important part of the learning process in school.
One reason is that homework gives students additional practice of skills covered
in class. Classes are usually too short to teach a new concept and practice it
sufficiently for students to master. Students need both guided practice in class
and independent practice at home. Another reason for homework is that it
provides time to complete longer assignments. For example, the ideal
composition process allows time for students to think and to reflect on their
ideas, as well as to revise and check their writing. Finally, the most important
reason for homework is that it ensures review. New material and old material are
practiced in daily assignments. Students who do their homework daily are
prepared for tests and make better grades. In conclusion, students who do their
daily homework learn more and get better grades at school.

- USEFUL LANGUAGE
These are useful expressions you can use in your paragraph:

Giving opinion:
In my opinion,
Personally, I think that...
I believe that...
I feel very strongly that...
I completely agree / disagree that
It seems to me that...

- USE OF CONNECTORS

Giving facts
It is a fact that...
It is widely known that...
It is true that....
Referring to other peoples ideas
Many /Some people say that....
Many people believe that.....

Connectors are used to express relationships between ideas and to combine sentences. There are
different types of connectors depending on the idea we want to express.
Reason and Result
This is due to.....
This is because...
As a result,
Therefore,
Addition
Whats more,
In addition,
Furthermore,
Moreover,
Contrast
However,
Nevertheless,
In contrast,

Enumeration
First, / Firstly,
Second, / Then
Third, / Next,
Last, / Finally
One reason is that
Another reason is that
On the one hand, / On the other hand,
Concluding
To sum up,
In conclusion,
To conclude,
All in all,
In short,

- GRAMMAR
Make good use of grammar: use proper verb tenses, word order, and sentence structure.

- TOPIC SENTENCES RELATED TO THE COURSE

Here are some topic sentences typically evaluated in exams for you to practice paragraph writing:

(1) New dating methods, such as blind dates or internet dating, are quite different from
traditional methods.
(2) We should cope with life stressors in constructive, healthy ways.
(3) Word-of-mouth advertising can be more convenient than media advertising.
(4) When travelling abroad, we should be prepared to cope with cross-cultural differences.
(5) Childhood /Adolescence / Adulthood is the happiest stage in a persons life.
(6) There is no better form of communication than face-to-face.

4. USO DE LA PLATAFORMA MY ELT

CMO ABORDAR EL ESTUDIO DE LA MATERIA UTILIZANDO EL MATERIAL ELECTRNICO

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Si trabajan con la bibliografa en formato electrnico, van a acceder a ella a travs de la cuenta que creen
en la pgina de MyELT. Para esto, les sugiero consultar el instructivo INFORMACIN SOBRE MATERIAL DE
ESTUDIO disponible en el e-campus.
Al ingresar a MyELT y cliquear sobre el curso, se visualizan los tres elementos que componen la
bibliografa: el libro (llamado en este caso E-BOOK), el Workbook y el Grammar Caf. El eje de los
contenidos del programa es el libro de texto o e-book. Los otros dos elementos aportan ejercitacin y, en
el caso del Grammar Caf, explicaciones complementarias al libro.
En sntesis, el material electrnico incluye los tres elementos que componen la bibliografa bsica de la
materia:
Presenta las unidades incluidas en el
programa del nivel. Presionando un icono
permite escuchar los audios y seguir los
dilogos a travs de la lectura si es
necesario. Tambin incluye la posibilidad
de imprimir sus pginas. Cuenta con
funciones de marcado, anotaciones y
marcapginas para facilitar el estudio.
(1) E-BOOK

(2) E-WORKBOOK

(3) GRAMMAR CAFE

Funciona como material suplementario del

libro de texto o e-book. Cuenta con
ejercicios especficos para cada una de las
reas de aprendizaje cubiertas en el libro y
la posibilidad de monitorear nuestro
aprendizaje con la funcin de
autocorreccin. Permite realizar cada
ejercicio ms de una vez.

Acompaa al libro y al workbook en cada

una de las unidades del programa.
Introduce conceptos y explicaciones
gramaticales clave y las ilustra por medio
de dilogos contextualizados, audiciones, y
cuadros sinpticos. Luego, las acompaa
con ejercicios interactivos y evaluaciones
finales de correccin automtica que
refuerzan los temas presentados
desarrollando las habilidades de lectura,
escritura, y audicin.

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PASO A PASO
Al abordar el estudio de la materia, comenzamos siempre por el libro o E-book. Para ello,
consultamos el programa, que nos va a referir a las unidades del libro que debemos trabajar.
Dentro de cada unidad del libro, tenemos conos especficos de audicin para escuchar el audio
de las actividades de LISTENING. Es muy importante trabajar estas actividades para desarrollar
esta habilidad, y poder reconocer y aprender la pronunciacin de las palabras.

Tambin podemos ayudarnos a comprender el audio, leyendo el texto correspondiente desde

el cono de texto que figura debajo del cono de audio (archivo DOC).
Si necesitamos remarcar alguna frase o palabra que queremos identificar rpidamente,
podemos recurrir al marcador que figura en la barra de arriba, y a los colores disponibles
(celeste, rosa, amarillo).

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Tambin podemos hacer anotaciones en el e-book utilizando el cono de NOTES en la barra de

arriba.

El vocabulario clave de cada unidad est resaltado en AZUL. Dicho vocabulario se evala en los
exmenes de opcin mltiple.

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En el exmen de opcin mltiple, tambin se incluyen ejercicios de Gramtica. Por eso es

importante comprender acabadamente los temas gramaticales desarrollados en el libro en los
apartados denominados LANGUAGE LINK. Estos temas se pueden reforzar en la unidad del
Grammar Caf correspondiente. En la actividad titulada PRESENTATION del Grammar Caf,
encontraremos la explicacin contextualizada del tema gramatical en cuestin. Seguido de
esto, se encuentran los ejercicios de prctica con autocorreccin.

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Cada una de las actividades del libro, tienen su correlacin y prctica en el Workbook. All
podemos realizar la ejercitacin y luego presionar SUBMIT para autoevaluarnos accediendo a
las respuestas correctas. Esta ejercitacin se puede repetir hasta 10 veces para reforzar el
estudio.

Finalmente, el examen de opcin mltiple incluye ejercicios de Lectocomprensin, que evalan

la capacidad del alumno de interpretar correctamente la informacin de un texto. Para
desarrollar esta habilidad, es importante trabajar especficamente las actividades denominadas
READING tanto en el libro como en el Workbook. Recordemos que las respuestas correctas del
workbook se pueden obtener automticamente tras presionar SUBMIT, mientras que las
respuestas correctas del libro estn includas en la presente GUA.

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5. RESPUESTAS DEL LIBRO DE TEXTO

UNIT 1: Indoors and Outdoors
(page 3)
LISTENING
B
(1) combine (2) web page
(5) mix
(6) other colors
(9) toward (10) purple

(page 5)
B

1 is cracked
2 are burned
3 is flooded
4 is jammed
5 is clogged
6 are bent

1.
2.
3.
4.
5.

are cracked / is stained

is flooded
jam / break
broke / is still broken
threw / is clogged

(page 7)
C

1.
2.
3.
4.

a public figure
the general public
(do something) in public
your private life

(page 8)
A

1. B

2. C

Conversation 1: e
Conversation 2: a
Conversation 3: c

READING
A
a
B

1. lines 4-5
2. line 8
3. line 12

3. A

(3) yellow
(7) red
(11) calm

(4) blue
(8) energy
(12) away

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4. lines 15-16
5. lines 23-24
6. line 31
C

1. beautiful (adjective)
2. accessible (adjective)
3. product (noun)

4. natural (adjective)
5. develop (verb)
6. littering (present participle)

(page 10)
LANGUAGE LINK
A

1. c (on the street)

3. f (driving regulation)
2. e (in an art gallery or museum) 4. b (in a train station)
3. d (in a bank)
5. a (at school)

(page 12)
B

the elderly / the young

the rich / the poor
the unemployed / employed

GROWN UPS: adulthood, adult, start a family, young adults

CHILDREN AND TEENAGERS: childhood, adolescence, the youth, teens

(page 13)
LISTENING
B

1. a

2. b

(page 15)
B

1.
2.
3.
4.
5.
6.

m flying
leaves
am going to visit
ll take
will need
is going to be

(page 17)
A

1.
2.
3.
4.

got married
had two children
get divorced
was born

3. c

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(page 18)
LISTENING
B

Mark / leaving home / freedom to do what he wants

Lindsay / getting married / romantic
Dad / retiring / works too hard

READING
C

Tina Vega / She moved to a new town. / last year / lonely / smile
Frederick Cho / He lost his job. / three weeks ago / upset / exercise, job hunting
Hazel Greene / Her husband died. / 5 years ago / depressed / staying active and positive,
reading, doing voluntary work

(page 20)
C

(answers depend on personal opinion)

(page 22)
C

1.
2.
3.
4.
5.

discussion
argument
talk
conversation
chat

(page 23)
LISTENING
B

(1) help (2) online (3) question (4) email (5) sends (6) friends (7) five

(page 25)
B

1.
2.
3.
4.
5.

Do you know the woman talking to the bus driver?

Do you know the girl listening to music?
Do you know the girl with the skateboard and backpack?
Do you know the girls in school uniforms?
Do you know the guy talking on the phone?

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(page 26)
B

3. Do you prefer to be happy or to be well-paid?

4. Do you prefer a quiet, predictable schedule or a busy, unpredictable one?
5. Can you chat / write in English?
6. Do you like to work indoors / outdoors?
7. Are you good at striking up a conversation with a stranger or giving a presentation to a small
group?

(page 28)
LISTENING
A

reliable - unreliable

accurate - inaccurate

Pie chart: A = 40% B = 20 %

Bar chart: C B A

C = 15 %

READING
C

1. g
5. a

2. b
6. d

3. h
7. f

4. C

2. These are the two water sports Vanuatu is famous for.

3. This is the location of the underwater post office.
4. This is what you can do in the post office.

(page 30)
LANGUAGE LINK
A

1.
2.
3.
4.
5.

has taken
happened
jumped
brushed
jumped

1.
2.
3.
4.
5.

My family has lived in the same place since 2002.

Ive always loved to sing.
I have wanted to visit Paris for a long time.
My friend has just passed a big exam.
I have studied English for a year.

(page 32)
REVIEW

6. called
7. has just attacked
8. have never heard
9. advised
10. has stopped

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1

- Excuse me. Im looking for the manager. Is he the man with a client?
- No, hes the man on the phone.
-Excuse me. I have a problem.
- Yeah?
- I bought a new mirror here this morning, but its cracked.
- Can I get my money back?
- Im sorry. We arent allowed to give refunds. But I can give you a new mirror.
- Sounds good to me.

Helga might become a photographer.

Silvio is going to get married.
Daisuke may live in a houseboat in the future.
Henri is looking forward to going to Ford School.
Maria is going to work for a big company.
Carla wants to be a painter.

GET divorced / married / into an argument / the news

HAVE children / a friendly chat / a happy childhood

Olivia: mother
Joseph: father
Randy: uncle
Tom: brother
Tina: sister
Joseph and Olivia are divorced now. Olivia lives in Toronto. Joseph is retired in Florida.
Randy has just had his first child.
Tom has just bought a house.
Tina is graduating from high school.

Running near the pool is not permitted.

You cant drink in the pool.
It is not allowed to listen to loud music.
Dogs are not allowed in the pool.
You must show your ID card to enter the pool.

(page 36)
VOCABULARY LINK
A

1. wear / wear / wear

2. got / got / got / getting

brush your teeth / hair

chip your nails

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color your hair / nails
straighten your hair / teeth
wash your hair / face
(page 37)
LISTENING
B

1. colors / patterns
2. your face
3. makeup / too much
4. your teeth
5. Stand up
6. Smile

(page 39)
LANGUAGE LINK
B

1. Just and already

2. still and yet
3. already

1. b
2. a

3. b
4. a

5. a
6. B

e. 8
f. 3
g. 9
h. 5

i. 7
j. 10

(page 41)
A

a.
b.
c.
d.

4
1
2
6

(page 42)
LISTENING
A

1. friends

2.
3.
4.
5.
6.
7.

(page 43)

2. teammates

3. Classmates

She turned him down because she was nervous.

Now Karen wants to go out with Gabe.
At soccer practice, Alex will call Karen.
Karen will show up at soccer practice.
Karen will pretend to run into Alex and Gabe.
Karen will talk to Gabe

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READING
B

Manesh
Nina
Kaleo
Fumiko

NM
YES
NO
YES

(page 44)
LANGUAGE LINK
A

1c
2c

SEPARABLE: call back / pick up / turn on / figure out

INSEPARABLE: get over / go out / break up
PHRASAL VERB WITHOUT AN OBJECT: break down / work out

(page 46)
VOCABULARY LINK
A

a. impolite
b. inconsiderate
c. honest
d. unpleasant

e. responsible
f. inappropriate
g. kind
h. respectful

appropriate inappropriate
considerate inconsiderate
honest dishonest
respectful disrespectful
responsible irresponsible
preasant unpleasant
polite impolite
kind unkind

(page 47)
LISTENING
A

1. Visitors to the city zoo

2. City Zoo

Dont climb over any fences or walls.

Do ask a lot of questions.

1. a
2. b
3. a
4. a
5. b
6. b

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(page 49)
LANGUAGE LINK
A

1.
2.
3.
4.
5.
6.

Its typical to have bread with your meal in France.

Asking someones age in North America is impolite.
Its inappropriate to hold hands in public in Myanmar.
Shaking hands when you meet someone is customary in Kenya.
Being 15 minutes late for an appointment is irresponsible in Switzerland.
It is unnecessary to tip taxi drivers in Finland.

(page 51)
VOCABULARY LINK
A

1.
2.
3.
4.
5.
6.
7.
8.

language barrier
jet lag
eating habits
facial expressions
small talk
eye contact
personal space
body language

1. eating habits
4. small talk
7. eye contact

2. jet lag
5. personal space
8. facial expression

3. language barrier
6. body language

(page 52)
LISTENING
A

Lecture # 1: small talk

Lecture # 2: body language

Lecture # 1:
I. unimportant

II.

Lecture # 2:
I. looking at

II. a- 7%

Lecture # 3:
I. impression

II. stare / uncomfortable

1- weather 2-TV and movies

Lecture # 3: eye contact

3- shared experiences

b- 93% / bodies move

(page 54)
C

1.
2.
3.
4.
5.

Before he says goodbye to his friends, hell pack his suitcase.

Hell start his winter break as soon as he finishes his final exams.
Hell start school four days after he arrives in L.A.
When he get accepted to USC, hell move to L.A.
Once he finishes his classes, hell take his final exams.

22
(page 56)
VOCABULARY LINK
B

1.
2.
3.
4.

consume
purchases
employs
manage

STARBUCKS

5. produces
6. advertise
7. shipped

NIKE

8. developed
9. promote
10. invested

GOOGLE

(page 57)
LISTENING
B

1. b
2. d

Arturo: 1
Lian: 1 and 2

(page 59)
LANGUAGE LINK
C

2.
3.
4.
5.
6.

The company sells 400 brands of

In 1924, a man mass marketed soap
Today Unilever sells in over 80 countries.
The company employs 174,000 people.
purchases a Unilever product.

1.
2.
3.
4.
5.
6.
7.

Is produced
is purchased
buys
make / lose
is controlled
are known
predict

(page 61)
B

ADJECTIVES: gradual, steady / dramatic, sharp

ADVERBS: slightly / dramatically
VERBS / NOUNS: rise, increase, recover / decrease, decline, get worse

1. gradual decrease / up
2. a slump / rose slightly

23
3. up / down / increase

(page 62)
LISTENING
B

1.
2.
3.
4.

airline
camera
drink
car

1.
2.
3.
4.

b
c
a
c

(page 63)
READING
C

1. atypical
2. complex
3. insincere

4. positive
5. unconvincing

WORD OF MOUTH
1. a friend or family member
2. believable
3. cost / free
4. a plan
PAID MEDIA ADVERTISING
1. Its on the media.
2. Sounds more impersonal, scientific.
3. Its costly.
4. You need a plan or strategy.

(page 64)
LANGUAGE LINK
C

1. because
2. so
3. although / even though

1.
2.
3.
4.
5.

so
because
although
so
Because

24