MANUAL DE IDENTIDAD CORPORATIVA

SnowboardSkate
Snowboard SkateSurf
Surf
Indice

1. Área de reserva 2
2. Escalabilidad 3
3. Adaptabilidad cromática
3.1 Color corporativo 4
3.2 Escala de grises 5
3.3 Blanco y negro 6
4. Recontextualización cromática
4.1 Usos correctos del logotipo 7
4.2 Usos incorrectos del logotipo 8
5. Tipografía 9
6. Cartelería
6.1 Tarjeta de visita 10
6.2 Carta A4 11
6.3 Fax 12
6.4 Sobre americano 13
 Pagina Maestra

Seccion

Titulo del capitulo

Barra delimitadora

Explicacion e informacion
Titulo del proyecto tecnica Número de página
El área de reserva se refiere al espacio que
1. Àrea de reserva
hay que dejar alrededor de la marca sin que 1U 1U
ningún otro elemento rebase este límite para

1U
evitar la contaminación visual del logotipo.

1U
Snowboard Skate Surf
1U

1U
1U 1U

U= 1 unidad de medida

Manual de Identidad Corporativa

2. Escalabilidad
El tamaño mínimo de reproducción de la
marca indica e l tamaño menor en el que se
puede representar el logotipo para su adecua-
da lectura.

20mm

Tamaño máximo sin restricciones

15.54mm

22 mm
Tamaño mínimo: el logotipo no puede
ser menor que este tamaño

17,10 mm
Como podemos observar la tipografía para el
3. Tipografía
logotipo es propia, mientras que para la espe-
cificación del sector hemos elegido la fuente
llama “Alba”. Tipografía propia.

Especificación del sector: fuente Alba

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz
0123456789 =!”·%/()-_[]:.

Manual de Identidad Corporativa fuente Bell Gothic Std

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz
0123456789 =!”·%/()-_[]:.

Manual de Identidad Corporativa

4. Adaptabilidad cromática
PANTONE 259 C
4.1 Color corporativo
Cuatricomía: C 060 M 090 Y 0 K 0

RGB: R 128 G 54 B 137

Lab : L 30 a 42 b 32

PANTONE process Cyan C

Cuatricomía: C 100 M 0 Y 0 K 0

RGB: R 0 G 158 B 224

Lab : L 57 a- 44 b -51

Color corporativo del logotipo en diferentes modelos o tipos de

color.
 4. Adaptabilidad cromática
4.1 Escala de grises

100 % Negro 60 % Negro

Logotipo en escala de grises.

Manual de Identidad Corporativa

4. Adaptabilidad cromática
4.1 Blanco y negro

Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf

Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf

Snowboard Skate Surf

100 % Negro

Logotipo en blanco y negro

 5. Reconstextualización
cromática
5.1 Usos correctos e
incorrectos del
PANTONE DS 276-1 C
logotipo

Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf

PANTONE DS 73-1 C

Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf

PANTONE process yellow C

Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf

Claros Puros Oscuros

Usos del logotipo sobre fondos de diferente color en los cuales si el fondo es de un tono oscuro y se confunde con el
color del logotipo obtamos por cambiarlo al color blanco para que así sea más legible

Manual de Identidad Corporativa

5. Reconstextualización
cromática
5.1 Usos correctos e
incorrectos del
PANTONE 259 C
logotipo

Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf

PANTONE DS 49-1 C

Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf

PPANTONE process Cyan C

Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf Snowboard Skate Surf

Claros Puros Oscuros

 6. Papelería
Las tarjetas de visita son unas piezas de
cartulina en las que se recogen los principales 6.1 Tarjeta de visita
datos de una persona y que se entrega en la
primera entrevista o como forma de identifi-
cación.

Las medidas de la tarjeta son 90mm de ancho

por 55mm de alto.

elow
Tlf: 645835965
[email protected]

www.elow.com

Manual de Identidad Corporativa

6.Papelería 25mm
Carta A4 con tamaño 297mm de alto por 210 de
6.2 Carta A4 Jesús Vázquez Luque ancho.
25mm Polígono Industrial El Valle nº 36 20mm
Tlf: 678912345
958632478
E-mail: [email protected]
Web: www.elow.com

Estimado cliente:

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem
Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. It has survived
not only five centuries, but also the leap into electronic typesetting, remaining essentially
unchanged. It was popularised in the 1960s with the release of Letraset sheets containing
Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
PageMaker including versions of Lorem Ipsum.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a
piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard
McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the
more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the
cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum
comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The
Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory
of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum
dolor sit amet..", comes from a line in section 1.10.32. It is a long established fact that a
reader will be distracted by the readable content of a page when looking at its layout. The
point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as
opposed to using 'Content here, content here', making it look like readable English. Many
desktop publishing packages and web page editors now use Lorem Ipsum as their default
model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy.
Various versions have evolved over the years, sometimes by accident, sometimes on purpose
(injected humour and the like).

Atentamente.

Fdo: Jesús Vázquez Luque

 25mm
6.Papelería
Cubierta de fax A4 con tamaño 297mm de alto
Jesús Vázquez Luque 6.2 Fax
por 210mm de ancho. 25mm Polígono Industrial El Valle nº 36
Tlf: 678912345
20mm

958632478
E-mail: [email protected]
Web: www.elow.com

Estimado cliente:

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem
Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. It has survived
not only five centuries, but also the leap into electronic typesetting, remaining essentially
unchanged. It was popularised in the 1960s with the release of Letraset sheets containing
Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
PageMaker including versions of Lorem Ipsum.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a
piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard
McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the
more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the
cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum
comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The
Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory
of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum
dolor sit amet..", comes from a line in section 1.10.32. It is a long established fact that a
reader will be distracted by the readable content of a page when looking at its layout. The
point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as
opposed to using 'Content here, content here', making it look like readable English. Many
desktop publishing packages and web page editors now use Lorem Ipsum as their default
model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy.
Various versions have evolved over the years, sometimes by accident, sometimes on purpose
(injected humour and the like).

Atentamente.

Fdo: Jesús Vázquez Luque

Manual de Identidad Corporativa

 6.Papelería
Las medida de este sobre es de 220mm de
6.3 Sobre Americano
ancho por 110mm de alto.

Jesús Vázquez Luque

Polígono Industrial El Valle nº 36
Tlf: 678912345
958632478
E-mail: [email protected]
Web: www.elow.com