DCU Proyecto Final
Cargado por
Alberto MartínezTemas abordados
- estrategias de marketing,
- propuesta de mejora,
- navegabilidad,
- segmentación de mercado,
- empoderamiento femenino,
- análisis de datos,
- igualdad de género,
- retorno de inversión,
- enfoque en la comunidad,
- métodos de usabilidad
DCU Proyecto Final
Cargado por
Alberto MartínezTemas abordados
- estrategias de marketing,
- propuesta de mejora,
- navegabilidad,
- segmentación de mercado,
- empoderamiento femenino,
- análisis de datos,
- igualdad de género,
- retorno de inversión,
- enfoque en la comunidad,
- métodos de usabilidad
Common questions
Con tecnología de IARecommended usability methods for improving the 'Tejedoras de Cambio' website include usability testing with Morae, participatory design, and Card Sorting. Usability testing provides both quantitative and qualitative data on real user interactions with the site, offering insights into how design changes can be implemented effectively. Participatory design involves users in the redesign process, ensuring the site meets user expectations. Card Sorting helps determine how users categorize information, improving site navigation and information architecture. These methods aim to enhance user experience, making the site more intuitive and easier to navigate, which is critical for engaging the target demographic .
A new visitor might face challenges such as poor visual content, lack of mobile optimization, difficulty in contacting the institution online, and disorganized information. These issues can be mitigated by enhancing the website's visual design, ensuring it is mobile-friendly, reorganizing content for better clarity, and adding straightforward online contact options. Improvements in the usability and visual appeal of the site, along with clearer content organization, would help reduce confusion and improve user experience .
Proposed improvements include streamlining website content by reducing unnecessary images, texts, and links to avoid confusion and improve loading times. This approach aims to make the site more organized and user-friendly. By presenting succinct and precise information, users can engage more effectively with the site, which enhances their overall experience. The anticipated impact includes improved user satisfaction, increased website traffic, and potentially higher conversion rates due to the optimized content delivery aligning with user expectations and needs .
The 'Tejedoras de Cambio' initiative targets middle-aged women (35+) living in the metropolitan area with a middle socioeconomic status who are interested in enacting change. This demographic focus influences the initiative's strategies to design content and outreach that appeals to this specific group, taking into account their lifestyle and needs for achieving change in the metropolitan area. The design strategies involve creating a user-friendly website with intuitive interaction and accessible information, addressing issues such as mobile accessibility, while outreach includes focusing on improving the visual content and reducing unnecessary complexity, facilitating engagement with the targeted demographic .
Compared to 'Tejedoras de Cambio,' some benchmark websites, like IXCOATL, suffer from poor visual appeal and lack of keyword usage, making them hard to find via search engines. Other sites like Siñaw Kuatay and Xenpal are visually appealing and well-organized, serving as effective examples. The lessons learned include the importance of visual appeal, structured information, and effective use of keywords for SEO optimization, which can significantly enhance visibility and user navigation. 'Tejedoras de Cambio' can apply these insights to improve its website's design and functionality, ultimately making it more accessible and user-friendly .
Metadata and URL structuring are key factors in enhancing the discoverability of the 'Tejedoras de Cambio' website. Proper use of metadata allows search engines to better understand and index the site's content, improving its visibility on platforms like Google. Structured, user-friendly URLs contribute to this by making the site easier to navigate and more memorable for users. Implementing these elements effectively increases the likelihood of appearing in search results, thereby attracting more visitors and engaging the target audience efficiently .
The 'Tejedoras de Cambio' team is organized with Roberto Villareal del Bosque contributing 30%, and both Alberto Martínez Guerrero and Raúl Robles contributing 35% each to the project, while Donald Morton is not contributing. This balanced distribution of responsibilities implies a need for effective coordination and communication among the three active members to ensure project deliverables are met efficiently. The lack of contribution from Donald Morton could require additional resource management to cover any gaps in workload distribution .
Participatory design can significantly influence the redesign by actively involving users in the design process, ensuring the final product aligns with their needs and preferences. It is important because it increases user satisfaction, fosters a sense of ownership, and enhances usability. By integrating user feedback into design iterations, the 'Tejedoras de Cambio' website can better address the desires and requirements of its target audience, leading to more effective engagement and potentially higher success in reaching its mission goals .
Mobile accessibility is crucial because users with slower connections or lacking access to desktops need efficient loading and navigation on mobile devices. The proposed improvements include the creation of a mobile-friendly version of the website to reduce load times and ensure a seamless experience. By making the site mobile-accessible, 'Tejedoras de Cambio' can expand its reach and improve user experience, especially for its target demographic, who may access the internet primarily through mobile devices .
The 'Tejedoras de Cambio' initiative was supported by several historical and legal frameworks in Nuevo León. The initiative emerged in March 2005 with the aim of building a more effective and complete democracy in society, inspired by international instruments that promote a more equitable society. The legal framework includes the Mexican Political Constitution, which establishes legal equality between men and women and prohibits discrimination. Specifically in Nuevo León, a legislative decree (number 20) was enacted on December 17, 2005, which established the Law of the State Institute for Women. This law operates under principles like transversality, coordination, and linkage to promote conditions that enable non-discrimination, equity, equality of opportunities, equal treatment, and equitable participation in political, economic, and social life .
