Description
This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More
You can find more information about our Privacy Policy here.
Installation
To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.
To download and install plugin from Facebook Events Manager
Facebook Help Page
Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.
FAQ
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Where can I find more information on Facebook Pixel?
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You can find more information on the Facebook Pixel.
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Where can I find more information on Conversions API?
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You can find more information on the Conversions API.
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Where can I find more information on Facebook for WordPress plugin?
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You can refer to this page
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Where can I find support?
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If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.
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I am a developer. Can I help improve the plugin?
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Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.
Reviews
Contributors & Developers
“Meta pixel for WordPress” is open source software. The following people have contributed to this plugin.
Contributors
“Meta pixel for WordPress” has been translated into 29 locales. Thank you to the translators for their contributions.
Translate “Meta pixel for WordPress” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
2025-03-20 version 4.1.2
- Add back CORS headers on the openbridge calls
- Updated the wordpress.org directory tags
2025-02-06 version 4.1.1
- Fix an issue that caused fatal error when upgrading to 4.1.0
2025-02-05 version 4.1.0
- Added Test CAPI functionality
- Fixed an issue with the MBE where user could not onboard
- Improved the way FBP & FBC are retrieved
- Minor improvements to the Plugin Settings page
- Move the noscript tag to body element
- improve the check for product categories
2024-09-24 version 4.0.1
- Updated the readme.txt to point to Meta Privacy Policy
2024-09-12 version 4.0.0
- Tested WP up to 6.5.5
- Updated the supported PHP version to 8.1, and updated the code to conform to the PHP 8.1 standards
- Added a link to the Meta Platform Terms in readme.txt
- Updated the Facebook Business SDK to v19.0.0