We’re Well
Established

We’ve been doing this since 2008, and over the years became pretty good at it! Check out the timeline below for some key successes in our journey.

Dec 2025

Sets new record calling 15+ million players annually

Sep 2025

Celebrates 17 years of innovating and reactivating players

May 2025

Expands operations to all six habitable continents

Apr 2025

Hits 1 million+ player reactivations milestone

Mar 2025

Wins “Acquisition and Retention Partner” at EGR Europe

Jan 2025

Sets new record calling 1 million players in one month

Sep 2024

Celebrates 16 years of growth and innovation in player reactivation

May 2024

Bettor Capital Investment strengthens growth in North America

May 2024

Optimove partnership adds out-bound calling to digital CRM platform

Feb 2024

Wins “Acquisition and Retention Partner” and “Best Employer” at EGR Nordics

Nov 2023

Wins “Acquisition and Retention Partner of the Year” at SBC Awards in Barcelona

Feb 2023

Wins “Acquisition and Retention Partner of the Year” at EGR Nordics Awards 2023

Feb 2023

Wins “Services Provider of the Year” at the Global Gaming Awards 2023

Jan 2023

Opens first US office in Fort Lauderdale, Miami, to serve North American clients

2022

Enters the Australian market, continuing global expansion

2021

Opens Bucharest office in Romania to expand native speaking hubs

2021

Expands to new markets, Croatia, Estonia, France, Greece, and India

2021

Receives G4 accreditation for Responsible Gaming

2020

Achieves 104,945 deposits, a 100% YoY increase

2020

Partners with FastTrack for enhanced retention strategies

2019

Sets record with 1.77 million call attempts and nearly 37,000 deposits in a year

2018

Migrates all partners to the Dialer system

2018

Introduces the Client Dashboard for campaign monitoring

2017

Launches the (Re)Activation Cloud® platform for iGaming operators

2011

Secures Pokerihuone as a client, signaling growth in reactivation services

2010

Enteractive expands, moving to a new office on the Strand in Sliema, Malta

2009

Betsson Group becomes Enteractive’s first long-term client, a key milestone

2008

Enteractive founded in Stockholm by Mikael Hansson and Bo Sehlstedt

Trusted By
Leading Brands

Operators around the world increased their revenues by €75 million in the last year with Enteractive.

Codere
711
Snaitech
Rush Street
Tipico
Paris Match
BetVictor
Yolo Group
PlayStar
Comeon Group
Stake
Yolo 247
Entain
Spinwise
BoyleSports
SoftSwiss
InterWetten
FairPlay
Coolbet
GIG
Rootz
Rivalo
Kindred
Betsson
Rhino
888
William Hill

Winning Awards
and Accolades

Our accolades, endorsed by respected peers and celebrated in client testimonials, spotlight our industry leadership.

egr europe awards
EGR-Nordics-Awards-2024
EGR-Nordics-Awards-employer-of-the-year-2024
EGR-Nordics-Awards-2023
Global-Gaming-Awards-2023
SBC-Awards-2023
Filippo Stotani graphic

“The real value of Enteractive is that players receive a call and talk to a brand. Talk to NetBet in a one-to-one interaction. That’s great – I would never be able to do this…”

Filippo Stotani
Country Manager, Italy
Endre Nesset graphic

“Enteractive’s one-to-one approach is the only way to reach certain customer segments. For Coolbet, Enteractive’s player engagement services fill a gap in our CRM activities, converting lapsed players and unfunded accounts. Who doesn’t want that extra revenue – it’s a no-brainer!”

Endre Nesset
President B2C
Jarrod Febbraio graphic

“Enteractive is recognised across the industry for its specialised approach in re-engaging distinct player segments for sports betting and iGaming brands. Their one-to-one approach is particularly effective in transforming non-funded accounts and reactivating dormant player accounts.

Jarrod Febbraio
Director of Commercial, Stake
Mikael Eliasson graphic

To efficiently run such a big scale operation you need to have experts, and that’s why we trust Enteractive to call our most valuable assets – our customers.

Mikael Eliasson
Outbound Strategy Manager, Betsson Group
Sam Brown graphic

“When it comes to maximising player activity, Enteractive’s service means we leave no stone unturned. It complements our existing CRM activities and opens up revenue streams from player segments which we would previously have viewed as lost or unreachable. Extra revenue from these player segments really adds up in the long run.”

Sam Brown
CEO, Rootz
Kindred Group graphic

“Enteractive’s commitment to responsible gambling was a key selling point for us. Enteractive conduct private, personal conversations with individuals to really understand their approach to online gameplay and gather data which is vital when tackling social responsibility concerns.”

Kindred Group
Ross Parkhill graphic

“Enteractive’s unique approach to player engagement, having real conversations with customers who perhaps didn’t respond to automated CRM tools, results in higher overall revenues. It just makes sense to dig out those extra player LTVs and Enteractive lead the market in this respect.”

Ross Parkhill
CEO, Rhino Entertainment

Enteractive
Values

Enteractive enables iGaming operators around the world to transform customer relationships into true two-way personal conversations where each customer is heard, valued and cared for:

care-value

Caring is at the core of our DNA. We care for the players, we make sure they are heard, valued, safe and sound. We care for our customers, for everyone in our organisation and we care for those around us.
Genuinely caring is why we go the extra mile, every day.

improve-value

The Enteractive way is to never stop improving. We’re constantly reflecting on what we do, how we do it and ways we can do it better.

dare-value

We are pioneers. By breaking new ground, by inventing, and by never accepting the status quo. We dare to try the untested, we dare to challenge convention. If you truly believe in something, don’t take no for an answer.

Leadership Team

Enteractive is governed by the C-suite leadership team.

 

 

Mikael Hansson picture

Mikael Hansson

CEO

Pedram Padidar picture

Pedram Padidar

COO

Daniel Schembri picture

Daniel Schembri

СТО

Daniel Larsson picture

Daniel Larsson

CCO

Bo Sehlstedt picture

Bo Sehlstedt

CFO

Sean Phinney picture

Sean Phinney

U.S. President

Ready to Generate
More Player Revenue?