clickbaitとは 意味・読み方・使い方

別の表記

• click-bait, click bait

語源

From click +‎ -bait (manipulation to elicit a particular response).

発音

• (英国発音) IPA: /ˈklɪkbeɪt/

名詞

clickbait (countable and uncountable, plural clickbaits)

1. (Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

   Synonyms: link bait, (vulgar) shitbait

   Coordinate term: streambait

   • 2012, Gideon Haigh, The Deserted Newsroom, Penguin, →ISBN:

     Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.

   • 2013 September 29, Peter Preston, The Observer:

     "His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".

   • 2017, Ted Kwartler, Text Mining in Practice with R, John Wiley & Sons, →ISBN:

     In August 2016, leaders at Facebook announced a plan to identify and limit clickbait, because the Facebook newsfeed goal is to “show people the stories most relevant to them.”

   • 2019, Deepanshu Pandey, Garimendra Verma, Sushama Nagpal, “Clickbait Detection Using Swarm Intelligence”, in Advances in Signal Processing and Intelligent Recognition Systems:

     In comparison with algorithms used in the past, this SI based technique provided a better accuracy and a human interpretable set of rules to classify clickbaits

派生語

• clickbaity
• clickbaiter

動詞

clickbait (third-person singular simple present clickbaits, present participle clickbaiting, simple past and past participle clickbaited)

1. To add clickbait to a web page; to direct clickbait at someone.
   • 2015, How to Write About Music, →ISBN, page 60:

     Whether they're acts of clickbaiting or dumbness, internet headlines routinely mischaracterize quotes, inaccurately paraphrase statements, and misuse specific terms, all to make readers click.

   • 2017, Ainslie Paton, The Love Experiment, →ISBN:

     But he'd clickbaited her.

   • 2017, Brian Whitney, Subversive: Interviews with Radicals, →ISBN:

     I have never clickbaited anyone with overexaggerated titles, but also never downplayed the severity of the content within.

参考

• chumbox
• click-through