RESIDE
Services
- Discovery & Strategy
- Naming
- Brand Identity
- Messaging
- Visual Identity
- Brand Collateral
- Web Design
- Web Development
- Digital Strategy
- Social Strategy
- Content Planning
- Paid Media
Edition Studios renamed Neighborly Property Group as RESIDE and built the brand from the name up, developing its identity, messaging, and website for a company built on real estate, remodeling, restoration, and window services.
The rebrand gave a Midwest home services company a single, neighborly identity to unify four distinct divisions under one recognizable mark. Edition carried that identity through a full suite of print and digital collateral, then into a new website and paid and social campaigns.
The Work
The engagement began under the client’s working name, Neighborly Property Group, a home services company spanning real estate, remodeling, restoration, and window replacement. Edition’s discovery process centered on a single insight: the client’s real value wasn’t in any one service line, but in acting as a trusted, ever-present neighbor across all of them. That insight led to a new name, RESIDE, built around the idea of bringing back the lost art of being neighborly, paired with the tagline Your Neighborly Home Experts.
Edition translated that positioning into a primary wordmark and brandmark. The mark itself draws on the curves of the letter R, angled upward and to the left to suggest forward motion and growth, paired with a modern grotesk typeface that reads clean and confident. Four division logos, one each for real estate, remodeling, restoration, and windows, extend the primary mark while giving each service line its own identity within the family. The palette pairs warm burgundy and saddle brown tones with soft greens and a cashmere neutral, a warmer, more residential departure from the sharper blues and grays common in real estate branding.
From there, Edition built out a full collateral system to carry the new identity into the field: business cards, letterhead, a chat pack, backdrop and roll up banners, van graphics, real estate and remodeling site signage, open house signs and door hangers, just sold postcards, notecards and envelopes, a sales pocket folder, gift merchandise, and email templates. Edition then extended the identity into RESIDE’s website and digital presence, building out web design and development alongside a digital strategy spanning social, content planning, and paid media.
The result is a single brand that can flex across a real estate closing table, a remodeling job site, and a homeowner’s inbox without losing its identity, giving RESIDE a foundation built to scale as the company grows into new markets and services.
