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Data from Econsultancy’s Digital Skills Index shows sectors such as Pharma and Manufacturing score lower on digital marketing and ecommerce proficiency, with investment in learning remaining a key element in transformation.
Interviewees in last year’s Econsultancy Retail Media Best Practice Guide highlighted the increasing number of brand-side cross-functional teams.
By Ben Davis
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.