Driving marketing excellence to deliver retail success

Boost confidence and accelerate your team’s marketing and ecommerce capabilities to help them deliver a seamless customer experience in an omnichannel retail world.

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Tailor your team training to meet your business goals

Trusted by world-leading organisations like

Learning expertise along the entire customer journey

Wherever you need to upskill your teams - whether it’s improving omnichannel customer experiences or increasing on-site conversions - we tailor learning for your organisation.

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Performance Marketing

Transform your retail marketing teams’ technical, analytical and creative skills across the funnel to drive measurable results.

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Strategic Marketing

Raise the floor across your retail organisation, with targeted upskilling in the fundamentals of customer insight, value proposition development and brand building.

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Data & Analytics

Increase your market share and leverage shopper loyalty with the data-driven techniques designed to scale across every channel with immediate impact.

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Maximise marketing impact throughout the funnel

By combining strategic and marketing performance throughout the customer funnel, our fully-customisable learning programmes:

Equip your teams with the skills and mindset to deliver effective campaigns and unlock commercial growth.

Encourage a deeper understanding and activation of customer insight to supercharge brand building activity.

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Sector Expertise

From John Lewis Partnership to Sainsbury’s and Specsavers, we have decades of experience helping customer teams build brands and drive demand.

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Subject Knowledge

Uncover the deep insights, best practices and latest trends that help your teams activate shopper insights to boost sustainable growth.

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Data Driven

Align marketing learning efforts to your commercial goals, with the measurable results that showcase a real-world impact for your retail business.

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Custom Learning

Partner with us to create learning experiences that deliver maximum value, customising programmes to suit your training needs and budgets.

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Build confidence and capabilities through Multi-Touch Learning™

Maximise engagement with flexible multi-channel, multi-format learning that gives your team the skills and abilities to drive commercial performance across the entire shopper experience.

Increase completion rates to over 98%, transform feedback scores and embed a culture of continuous learning.

Use the latest presentations, analysis and best practice reports on omnichannel retail to enhance your teams’ knowledge.

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Support your customer goals with tailored learning

Upskill your marketing and customer teams with a blend of on-demand, live and structured learning or custom training solutions designed specifically for retailers.

Combine specialist knowledge, bitesize learning and off-the-shelf courses to support every type of learner.

Deploy cost-effective learning at speed and scale with our ready-to-go Fast Track to Digital Marketing course.

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World-class learning, real world training.

At Econsultancy our approach to upskilling is centred around ongoing marketing training that aligns with the wider retail industry and drives real business change.

Team Engagement

We prioritise learner participation with a mix of formats, channels and fast track courses that see significantly higher engagement rates.

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Practical Application

From workplace assignments to interactive webinars, all our training is led by experienced practitioners and focused on real-world outcomes.

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Measurable Impact

We demonstrate clear results from your learning programme, with an extensive range of scores, surveys, tracking and benchmarking.

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Flexible Customisation

Whatever your focus, our expert team will work with you to develop and deploy tailored upskilling programmes to meet your goals for long term success.

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Ready to start accelerating growth?

Plan your ideal learner journey or explore our extensive range of courses.

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Leading retail organisations choose Econsultancy

From Specsavers to Sainsbury’s, Fortnum & Mason to Aldi, the world’s biggest omnichannel retailers rely on our marketing, ecommerce and sector-specific expertise.

Econsultancy have enhanced our capabilities through a bespoke learning and development program. Employees' feedback has been exceptional, and we expect to see a real financial impact from the partnership.

Tina Christison

Group CRM & Analytics Director, Group Marketing, Specsavers

Econsultancy’s mix of learning formats and in-depth ecommerce content has really helped to raise our game.

Claire Hennah

Beauty & Wellbeing Chief Customer and Digital Commerce Officer, Unilever

Discover the latest retail insights

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Award winning learning in marketing & ecommerce

Discover why our training solutions and on-demand courses are recognised as best-in-class, and start planning custom learning experiences for your team.

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