Jeremy Qian

University of East Anglia, School of Film and Television Studies, Graduate Student

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My research interest is on the role sense-based technologies played in creating experiential film-going. Mainly looking at the invention, adaptation and reception of sense-based technologies in filmmaking and film exhibiting through the historical, industrial and transnational lens.
Phone: 074294454835
Address: [email protected]

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A Conceptual Discussion of Experiential Film-going: from the case study of Smell-O-Vision and AromaRama

By studying on two olfactory experiments in film history – Smell-O-Vision and AromaRama, I concep... more By studying on two olfactory experiments in film history – Smell-O-Vision and AromaRama, I conceptually discussed the phrase “experiential” in reflecting the spectators` purpose and behavior of attending cinema. Rather than carrying out a quantitative method based analysis of audience study, I chose critical analysis on this subject by looking at the critical reviews and marketing materials from the historical resources such as magazines, biographies, adverts, and film derivatives. Instead of expressing the direct response of audience towards these two experiments, these resources, on one hand, narrated the industrial prospects on these two sensory experiments in cinema theatre. On the other hand, they also depicted the imagery map of how and why Hollywood spectators attended cinema at 1950s. The later point even initiated my thinking of experiential film-going at the second part of this essay.

Based upon revisiting these two olfactory experiments of film in history, I further extended my discussion of the topic “experiential film-going” by analyzing contemporary 4D systems installed in Cineplex and the fan-based immersive engagement of spectating activities at those alternative venues. Through linking with the contexts of film digitization and economic globalization, I specifically analyzed how these two facts profoundly influenced contemporary film industry and film-going culture by re-emphasizing the role of experience.

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A Conceptual Discussion of Experiential Film-going: from the case study of Smell-O-Vision and AromaRama

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Jeremy Qian

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