Our Story
Dynamic4 is a social enterprise and B Corp focused on regenerative leadership, design, and innovation for happier communities… to accelerate the transition to more regenerative ways of living and doing business.
Dynamic4’s purpose is to help create the conditions for people to be happier and have increasing quality of life on a planet that’s cleaner and healthier – and live in communities that are more empowered, inclusive, and regenerative.
We’re based in Sydney and work with clients wherever they are.
We play at the place where regenerative leadership, design, innovation, purpose, and wellbeing meet.
Our focus is helping leaders and founders solve problems that matter in more empathic and innovative ways – to create great outcomes for people and our planet while being financially successful and increasing their wellbeing.
Our strategy outlines our purpose, vision, and theory of change with where we play, how we win, and what winning means for us.
We take a human-centred design and innovation approach to helping our clients design, build, and launch regenerative business models with embedded impact and a clear value exchange that delivers and scales their impact and thrives in a connected world.
We do this through coaching, advice, and action learning programs – all underpinned by Ben Pecotich’s book Solve Problems That Matter and tools.
Ben Pecotich founded Dynamic4 on 1 October 2001 while living in London. Over the years we’ve partnered with hundreds of startup founders and leaders in complex organisations to design and build business, product, and service ideas. Read about our origin story here.
Our Team & Strategic Partners
Ben Pecotich
Design & Innovation Director/Founder
Ben is a designer, coach, and founder of Dynamic4 – a social enterprise and B Corp focused on regenerative leadership, design, and innovation for happier communities… and making the transition to more regenerative ways of living and doing business.
He works alongside leaders to solve problems that matter by designing and building business models, products, and services that customers and teams love, make money, do great things for people and our planet, while increasing wellbeing.
For 30+ years, Ben’s led, designed, and delivered strategic change in financial services, digital & tech, health & fitness, and founded startups/social enterprises – in Australia, NZ, Asia, the UK, and Europe. He founded Dynamic4 in 2001 and takes a human-centred design and living systems approach to bring together strategy, design, and tech.
Ben’s the author of Solve Problems That Matter: Design, Build & Launch Your Social Enterprise Idea, and co-founder of the Sydney Design Thinking meetup.
We love collaborating with other B Corps, social enterprises, and purpose-driven organisations. Some of our strategic partners include The Scale Institute, Sefa and Sefa Partnerships, StartSomeGood, Sponge, Digital Storytellers, and more…
For us, winning doesn’t mean competing with or beating others. We’re here to collaborate and win together.
Our Guiding Principles
We work with our clients as partners in a collaborative relationship. We openly share our experience and advice, we challenge assumptions but give our clients the room to decide.
We design with and for people… to deliver great experiences. We seek to understand our client’s audience: who they are, what motivates them, and how they behave. These insights drive our design of business, product and service ideas.
We use highly visual and iterative techniques to enable faster understanding and earlier certainty.
These guiding principles are at the core of what Dynamic4 is about. They guide decisions in everything we do, from top level strategy through to daily operations:
People First
Design with and for people to deliver great experiences.
Perspective & Context
Keep sense of perspective. Remember the context of what and why. Don’t get lost in the detail.
Positive Impact
Be positive, reliable, and trustworthy. Work with positive people. Nurture long term relationships. Be regenerative and look after the environment.
Dynamic & Adaptable
Always be learning. Identify and respond positively to change. Lean business architecture and infrastructure. Partner smartly.
How We Work: D4 Flow
D4 Flow is our four stage design framework. It’s dynamic and adaptable to handle all types and sizes of projects. It helps provide structure and increasing certainty as we progress through the design process
Discuss
Understand you and your organisation, what you want to achieve, and how we can work together to deliver a great solution
Discover
Build empathy with the people, context, and the goals of the organisation, audience, and team
Design
Explore possible solutions using fast and inexpensive techniques. Test, learn, and iterate to design the solution
Deliver
Build, test, deliver, and manage the solution. Ongoing improvements and management
Make contact now and say hello. We’ll have a chat to understand what you’re looking to achieve, the budget and timeline you’re working with, and how we can work together - to get your idea to market.