Papers by Nithyalakshmi. M Mn
Ai-Driven Customer Segmentation: Unlocking Valuable Insights for Precision Marketing
Dr.Harisingh Gour University , 2022
Advertising on Facebook has no flat rate, but it depends on engagement rate, which measures how m... more Advertising on Facebook has no flat rate, but it depends on engagement rate, which measures how much the ads are liked by its target audiences. More engagement will be granted with low advertising cost. The advertisers need to know how to create ads which have more engagement rate potential and lead to minimal cost and high conversion. This research investigated performance measurement of media types used on Facebook advertising platforms such as photos and videos. Social media platforms like Facebook have quickly become trendier as well more develop by private users and business organizations. Facebook marketing is one of the "hot topics" and the interests for researchers regarding this field stimulate to choose this topic. This topic covers the role of Facebook campaigns with target marketing. Marketing and advertising from Facebook has nowadays a stronger attachment and empowerment. In comparison to radio, TV or newspapers, social media is more direct and the user thinks the advertisement is only addressed to himself. Therefore he feels much more valuable. Marketers have to take care not to produce negative brand advertisement, that the user doesn't feel comfortable anymore.
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Papers by Nithyalakshmi. M Mn