{"id":81255,"date":"2024-03-22T17:51:10","date_gmt":"2024-03-22T09:51:10","guid":{"rendered":"https:\/\/docs.pingcode.com\/?p=81255"},"modified":"2024-03-22T17:51:10","modified_gmt":"2024-03-22T09:51:10","slug":"%e4%ba%a7%e5%93%81%e7%bb%8f%e7%90%86%e5%a6%82%e4%bd%95%e5%88%b6%e5%ae%9a%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e5%86%b3%e7%ad%96","status":"publish","type":"post","link":"https:\/\/docs.pingcode.com\/ask\/81255.html","title":{"rendered":"\u4ea7\u54c1\u7ecf\u7406\u5982\u4f55\u5236\u5b9a\u6570\u636e\u9a71\u52a8\u51b3\u7b56"},"content":{"rendered":"<p style=\"text-align:center;\" ><img decoding=\"async\" src=\"https:\/\/cdn-docs.pingcode.com\/wp-content\/uploads\/2024\/03\/uploading_imagesimage_151_3.png?x-oss-process=image\/auto-orient,1\/format,webp\" alt=\"\u4ea7\u54c1\u7ecf\u7406\u5982\u4f55\u5236\u5b9a\u6570\u636e\u9a71\u52a8\u51b3\u7b56\" \/><\/p>\n<p>\u5236\u5b9a\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u5bf9\u4e8e<a href=\"https:\/\/docs.pingcode.com\/blog\/demand-management\/34564.html\" target=\"_blank\">\u4ea7\u54c1\u7ecf\u7406<\/a>\u6765\u8bf4\uff0c\u662f\u786e\u4fdd\u4ea7\u54c1\u6210\u529f\u548c\u6301\u7eed\u6539\u8fdb\u7684\u5173\u952e\u3002<strong>\u9996\u5148\uff0c\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u660e\u786e\u54ea\u4e9b\u5173\u952e\u6307\u6807(KPIs)\u5bf9\u5176\u4ea7\u54c1\u6700\u4e3a\u91cd\u8981<\/strong>\u3001<strong>\u6536\u96c6\u548c\u5206\u6790\u76f8\u5173\u6570\u636e<\/strong>\u3001<strong>\u5236\u5b9a\u57fa\u4e8e\u6570\u636e\u7684\u7b56\u7565<\/strong>\u3002\u5176\u4e2d\uff0c<strong>\u660e\u786e\u5173\u952e\u6307\u6807<\/strong>\u662f\u57fa\u7840\uff0c\u56e0\u4e3a\u5b83\u4eec\u5e2e\u52a9\u4ea7\u54c1\u7ecf\u7406\u805a\u7126\u4e8e\u5bf9\u4ea7\u54c1\u6210\u529f\u81f3\u5173\u91cd\u8981\u7684\u56e0\u7d20\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u4e2a\u4ea7\u54c1\u7684\u76ee\u6807\u662f\u589e\u52a0\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u90a3\u4e48\u76f8\u5173\u7684KPIs\u53ef\u80fd\u5305\u62ec\u65e5\u6d3b\u8dc3\u7528\u6237\u6570(DAU)\u3001\u7528\u6237\u7559\u5b58\u7387\u7b49\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u5982\u4f55\u5236\u5b9a\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u7684\u5404\u4e2a\u6b65\u9aa4\u3002<\/p>\n<p>### \u4e00\u3001\u660e\u786e\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPIs\uff09<\/p>\n<p>\u6bcf\u4e2a\u4ea7\u54c1\u90fd\u6709\u5176\u72ec\u7279\u7684\u76ee\u6807\u548c\u6311\u6218\uff0c\u56e0\u6b64\u9996\u5148\u8981\u786e\u5b9a\u54ea\u4e9b\u7ee9\u6548\u6307\u6807\u662f\u8861\u91cf\u6210\u529f\u7684\u5173\u952e\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u7528\u6237\u589e\u957f\u7387\u3001\u7528\u6237\u7559\u5b58\u7387\u3001\u5e73\u5747\u6536\u5165\u6bcf\u7528\u6237\uff08ARPU\uff09\u7b49\u3002\u4e3a\u4e86\u6709\u6548\u8ddf\u8e2a\u8fd9\u4e9b\u6307\u6807\uff0c\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u4f7f\u7528\u5de5\u5177\u5982Google Analytics\u3001Mixpanel\u6216Amplitude\uff0c\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u6536\u96c6\u7528\u6237\u4e92\u52a8\u6570\u636e\u5e76\u8fdb\u884c\u5206\u6790\u3002<\/p>\n<p>&#8211; \u660e\u786e\u5173\u952e\u7ee9\u6548\u6307\u6807\u662f\u57fa\u7840\u3002\u786e\u5b9a\u54ea\u4e9b\u6307\u6807\u5bf9\u4ea7\u54c1\u76ee\u6807\u6709\u76f4\u63a5\u5f71\u54cd\uff0c\u5e76\u5c06\u5173\u6ce8\u70b9\u653e\u5728\u8fd9\u4e9b\u6307\u6807\u4e0a\u3002<\/p>\n<p>&#8211; \u8bbe\u7f6e\u5b9e\u9645\u548c\u53ef\u8fbe\u5230\u7684\u76ee\u6807\u3002\u6839\u636e\u5386\u53f2\u6570\u636e\u8bbe\u5b9a\u76ee\u6807\uff0c\u5e76\u6301\u7eed\u76d1\u6d4b\u8fdb\u5ea6\u3002<\/p>\n<p>### \u4e8c\u3001\u6536\u96c6\u548c\u5206\u6790\u6570\u636e<\/p>\n<p>\u4e00\u65e6\u786e\u5b9a\u4e86KPIs\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u6536\u96c6\u76f8\u5173\u6570\u636e\u3002\u8fd9\u5305\u62ec\u7528\u6237\u884c\u4e3a\u6570\u636e\u3001\u5e02\u573a\u8d8b\u52bf\u6570\u636e\u4ee5\u53ca\u7ade\u4e89\u5bf9\u624b\u6570\u636e\u3002\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u5b9a\u671f\u5ba1\u89c6\u8fd9\u4e9b\u6570\u636e\uff0c\u4ee5\u4fbf\u4e86\u89e3\u4ea7\u54c1\u7684\u8868\u73b0\u548c\u5e02\u573a\u52a8\u6001\u3002<\/p>\n<p>&#8211; \u4f7f\u7528\u9002\u5f53\u7684\u5de5\u5177\u548c\u6280\u672f\u6536\u96c6\u6570\u636e\u3002\u786e\u4fdd\u6570\u636e\u7684\u51c6\u786e\u6027\u548c\u53ef\u9760\u6027\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<\/p>\n<p>&#8211; \u8fdb\u884c\u6df1\u5165\u5206\u6790\u6765\u63ed\u793a\u9690\u85cf\u7684\u6a21\u5f0f\u548c\u8d8b\u52bf\u3002\u6570\u636e\u5206\u6790\u4e0d\u4ec5\u4ec5\u662f\u67e5\u770b\u6570\u5b57\uff0c\u66f4\u91cd\u8981\u7684\u662f\u7406\u89e3\u8fd9\u4e9b\u6570\u5b57\u80cc\u540e\u7684\u542b\u4e49\u3002<\/p>\n<p>### \u4e09\u3001\u5236\u5b9a\u57fa\u4e8e\u6570\u636e\u7684\u7b56\u7565<\/p>\n<p>\u57fa\u4e8e\u6536\u96c6\u548c\u5206\u6790\u5f97\u5230\u7684\u6570\u636e\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u5f00\u59cb\u5236\u5b9a\u7b56\u7565\u6765\u6539\u8fdb\u4ea7\u54c1\u3002\u8fd9\u53ef\u80fd\u6d89\u53ca\u8c03\u6574\u4ea7\u54c1\u529f\u80fd\u3001\u6539\u5584\u7528\u6237\u4f53\u9a8c\u6216\u4f18\u5316\u8425\u9500\u7b56\u7565\u3002<\/p>\n<p>&#8211; \u5236\u5b9a\u7b56\u7565\u65f6\u8981\u7075\u6d3b\u3002\u6570\u636e\u662f\u4e0d\u65ad\u53d8\u5316\u7684\uff0c\u7b56\u7565\u4e5f\u5e94\u8be5\u80fd\u591f\u6839\u636e\u65b0\u7684\u6570\u636e\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n<p>&#8211; \u5b9e\u65bdA\/B\u6d4b\u8bd5\u9a8c\u8bc1\u5047\u8bbe\u3002\u5728\u8fdb\u884c\u8f83\u5927\u7684\u6539\u52a8\u4e4b\u524d\uff0c\u901a\u8fc7A\/B\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u8fd9\u4e9b\u6539\u52a8\u662f\u5426\u80fd\u5e26\u6765\u9884\u671f\u7684\u6548\u679c\u3002<\/p>\n<p>### \u56db\u3001\u6301\u7eed\u4f18\u5316\u548c\u8fed\u4ee3<\/p>\n<p>\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u5b9a\u671f\u56de\u987eKPIs\uff0c\u8bc4\u4f30\u7b56\u7565\u7684\u6709\u6548\u6027\uff0c\u5e76\u6839\u636e\u6700\u65b0\u7684\u6570\u636e\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n<p>&#8211; \u4fdd\u6301\u654f\u6377\uff0c\u5feb\u901f\u54cd\u5e94\u5e02\u573a\u548c\u7528\u6237\u53cd\u9988\u3002\u8fd9\u662f\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u7684\u6838\u5fc3\u3002<\/p>\n<p>&#8211; \u57f9\u517b\u4e00\u4e2a\u4ee5\u6570\u636e\u4e3a\u4e2d\u5fc3\u7684\u56e2\u961f\u6587\u5316\u3002\u786e\u4fdd\u56e2\u961f\u6210\u5458\u7406\u89e3\u6570\u636e\u7684\u91cd\u8981\u6027\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u57fa\u4e8e\u6570\u636e\u505a\u51b3\u7b56\u3002<\/p>\n<p>\u5236\u5b9a\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u662f\u4ea7\u54c1\u7ecf\u7406\u786e\u4fdd\u4ea7\u54c1\u6210\u529f\u7684\u5173\u952e\u3002\u901a\u8fc7\u660e\u786e\u5173\u952e\u6307\u6807\u3001\u6536\u96c6\u548c\u5206\u6790\u6570\u636e\u3001\u5236\u5b9a\u57fa\u4e8e\u6570\u636e\u7684\u7b56\u7565\uff0c\u4ee5\u53ca\u6301\u7eed\u7684\u4f18\u5316\u548c\u8fed\u4ee3\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u7528\u6237\u9700\u6c42\uff0c\u9884\u6d4b\u5e02\u573a\u8d8b\u52bf\uff0c\u5e76\u6700\u7ec8\u63a8\u51fa\u6210\u529f\u7684\u4ea7\u54c1\u3002<\/p>\n<h2><strong>\u76f8\u5173\u95ee\u7b54FAQs\uff1a<\/strong><\/h2>\n<p><strong>\u5982\u4f55\u5229\u7528\u6570\u636e\u4f18\u5316\u4ea7\u54c1\u7ecf\u7406\u7684\u51b3\u7b56\u8fc7\u7a0b\uff1f<\/strong><\/p>\n<p>\u4ea7\u54c1\u7ecf\u7406\u5728\u5236\u5b9a\u51b3\u7b56\u65f6\uff0c\u53ef\u4ee5\u901a\u8fc7\u6536\u96c6\u548c\u5206\u6790\u5927\u91cf\u6570\u636e\u6765\u8f85\u52a9\u51b3\u7b56\u8fc7\u7a0b\u3002\u9996\u5148\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u5b9a\u4e49\u6e05\u6670\u7684\u6307\u6807\u548cKPI\uff0c\u786e\u4fdd\u6240\u6536\u96c6\u7684\u6570\u636e\u4e0e\u4ea7\u54c1\u76ee\u6807\u5bc6\u5207\u76f8\u5173\u3002\u5176\u6b21\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u5229\u7528\u6570\u636e\u5206\u6790\u5de5\u5177\uff0c\u5982Google Analytics\u6216Mixpanel\uff0c\u5bf9\u7528\u6237\u884c\u4e3a\u8fdb\u884c\u8ddf\u8e2a\u548c\u5206\u6790\uff0c\u4ece\u800c\u4e86\u89e3\u7528\u6237\u9700\u6c42\u548c\u884c\u4e3a\u6a21\u5f0f\u3002\u63a5\u7740\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u5229\u7528A\/B\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u5047\u8bbe\u548c\u51b3\u7b56\uff0c\u901a\u8fc7\u5bf9\u6bd4\u4e0d\u540c\u7248\u672c\u7684\u4ea7\u54c1\u6216\u529f\u80fd\uff0c\u786e\u5b9a\u54ea\u79cd\u65b9\u6848\u66f4\u53d7\u7528\u6237\u6b22\u8fce\u6216\u66f4\u6709\u6548\u679c\u3002\u6700\u540e\uff0c\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u6301\u7eed\u76d1\u6d4b\u548c\u8bc4\u4f30\u6570\u636e\uff0c\u53ca\u65f6\u8c03\u6574\u51b3\u7b56\uff0c\u786e\u4fdd\u4ea7\u54c1\u7684\u6301\u7eed\u4f18\u5316\u548c\u6539\u8fdb\u3002<\/p>\n<p><strong>\u4ea7\u54c1\u7ecf\u7406\u5982\u4f55\u901a\u8fc7\u6570\u636e\u5206\u6790\u63d0\u5347\u51b3\u7b56\u6548\u7387\uff1f<\/strong><\/p>\n<p>\u6570\u636e\u5206\u6790\u53ef\u4ee5\u5e2e\u52a9\u4ea7\u54c1\u7ecf\u7406\u66f4\u6709\u6548\u5730\u505a\u51fa\u51b3\u7b56\uff0c\u63d0\u5347\u51b3\u7b56\u6548\u7387\u3002\u9996\u5148\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u901a\u8fc7\u6570\u636e\u6316\u6398\u548c\u5206\u6790\u6280\u672f\uff0c\u53d1\u73b0\u7528\u6237\u884c\u4e3a\u80cc\u540e\u7684\u6a21\u5f0f\u548c\u89c4\u5f8b\uff0c\u4ece\u800c\u9884\u6d4b\u7528\u6237\u7684\u9700\u6c42\u548c\u884c\u4e3a\u53d8\u5316\u3002\u5176\u6b21\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u901a\u8fc7\u6570\u636e\u53ef\u89c6\u5316\u5de5\u5177\uff0c\u5982Tableau\u6216Power 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target=\"_blank\">\u4eba\u5de5\u667a\u80fd<\/a>\u6280\u672f\uff0c\u8fdb\u884c\u6570\u636e\u9884\u6d4b\u548c\u63a8\u8350\uff0c\u4e3a\u51b3\u7b56\u63d0\u4f9b\u66f4\u51c6\u786e\u7684\u53c2\u8003\u548c\u5efa\u8bae\u3002<\/p>\n<p><strong>\u4ea7\u54c1\u7ecf\u7406\u5982\u4f55\u5229\u7528\u5e02\u573a\u6570\u636e\u505a\u51fa\u66f4\u6709\u529b\u7684\u51b3\u7b56\uff1f<\/strong><\/p>\n<p>\u5e02\u573a\u6570\u636e\u5bf9\u4e8e\u4ea7\u54c1\u7ecf\u7406\u6765\u8bf4\u662f\u5b9d\u8d35\u7684\u8d44\u6e90\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4ea7\u54c1\u7ecf\u7406\u66f4\u6709\u529b\u5730\u505a\u51fa\u51b3\u7b56\u3002\u9996\u5148\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u901a\u8fc7\u5e02\u573a\u8c03\u7814\u548c\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff0c\u4e86\u89e3\u5e02\u573a\u7684\u9700\u6c42\u548c\u7ade\u4e89\u683c\u5c40\uff0c\u6307\u5bfc\u4ea7\u54c1\u5b9a\u4f4d\u548c\u7b56\u7565\u5236\u5b9a\u3002\u5176\u6b21\uff0c\u4ea7\u54c1\u7ecf\u7406\u53ef\u4ee5\u901a\u8fc7\u9500\u552e\u6570\u636e\u548c\u7528\u6237\u53cd\u9988\uff0c\u4e86\u89e3\u4ea7\u54c1\u7684\u5e02\u573a\u8868\u73b0\u548c\u7528\u6237\u6ee1\u610f\u5ea6\uff0c\u53ca\u65f6\u8c03\u6574\u4ea7\u54c1\u529f\u80fd\u548c\u7279\u6027\u3002\u53e6\u5916\uff0c\u4ea7\u54c1\u7ecf\u7406\u8fd8\u53ef\u4ee5\u901a\u8fc7\u8d8b\u52bf\u5206\u6790\u548c\u5e02\u573a\u9884\u6d4b\uff0c\u9884\u6d4b\u5e02\u573a\u53d1\u5c55\u8d8b\u52bf\u548c\u6f5c\u5728\u673a\u4f1a\uff0c\u4e3a\u4ea7\u54c1\u7684\u957f\u8fdc\u89c4\u5212\u548c\u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u5236\u5b9a\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u5bf9\u4e8e\u4ea7\u54c1\u7ecf\u7406\u6765\u8bf4\uff0c\u662f\u786e\u4fdd\u4ea7\u54c1\u6210\u529f\u548c\u6301\u7eed\u6539\u8fdb\u7684\u5173\u952e\u3002\u9996\u5148\uff0c\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u660e\u786e\u54ea\u4e9b\u5173\u952e\u6307\u6807(KPIs 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