{"id":602975,"date":"2024-06-14T00:16:27","date_gmt":"2024-06-13T16:16:27","guid":{"rendered":"https:\/\/docs.pingcode.com\/?p=602975"},"modified":"2024-06-14T00:16:29","modified_gmt":"2024-06-13T16:16:29","slug":"%e4%bb%80%e4%b9%88%e6%98%af-crm-%e4%bb%a5%e5%8f%8a%e5%ae%83%e5%a6%82%e4%bd%95%e8%bf%90%e4%bd%9c%ef%bc%9f%e4%b8%80%e6%96%87%e8%af%bb%e6%87%82","status":"publish","type":"post","link":"https:\/\/docs.pingcode.com\/ask\/602975.html","title":{"rendered":"\u4ec0\u4e48\u662f CRM \u4ee5\u53ca\u5b83\u5982\u4f55\u8fd0\u4f5c\uff1f\u4e00\u6587\u8bfb\u61c2"},"content":{"rendered":"\n<p>\u4e0e\u5ba2\u6237\u4fdd\u6301\u826f\u597d\u5173\u7cfb\u662f\u6bcf\u4e2a\u6210\u529f\u4f01\u4e1a\u7684\u57fa\u77f3\uff0c\u4f46\u5728\u8fc7\u53bb\u51e0\u5341\u5e74\u91cc\uff0c\u4f01\u4e1a\u5185\u90e8\u7ba1\u7406\u548c\u8ddf\u8e2a\u5ba2\u6237\u5173\u7cfb\u7684\u8fc7\u7a0b\u975e\u5e38\u5206\u6563\uff0c\u800c\u4e14\u975e\u5e38\u8017\u65f6\u3002\u516c\u53f8\u4f1a\u5c06\u5ba2\u6237\u5b9e\u7269\u6570\u636e\u5b58\u50a8\u5728\u6587\u4ef6\u67dc\u3001\u540d\u7247\u5939\u548c\u7535\u5b50\u8868\u683c\u4e2d\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5ba2\u6237\u6570\u636e\u5b58\u50a8\u65b9\u6cd5\u4e0d\u4ec5\u6d89\u53ca\u5927\u91cf\u7684\u624b\u52a8\u5de5\u4f5c\uff0c\u800c\u4e14\u8fd8\u610f\u5473\u7740\u4fe1\u606f\u65e0\u6cd5\u5728\u6574\u4e2a\u4f01\u4e1a\u5185\uff08\u4f8b\u5982\u5728\u9500\u552e\u548c\u8425\u9500\u90e8\u95e8\u4e4b\u95f4\uff09\u5f97\u5230\u9002\u5f53\u5206\u914d\uff0c\u4ece\u800c\u5e38\u5e38\u5bfc\u81f4\u9519\u5931\u5546\u673a\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u4e92\u8054\u7f51\u7684\u5f15\u5165\uff0c\u51fa\u73b0\u4e86\u4e00\u6ce2\u65b0\u7684\u8425\u9500\u6280\u672f\uff08MarTech\uff09\u5e73\u53f0\uff0c\u4ee5&nbsp;<strong>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u5668\uff08<a href=\"https:\/\/docs.pingcode.com\/tag\/CRM\" target=\"_blank\">CRM<\/a>\uff09<\/strong>\u7684\u5f62\u5f0f\u5e2e\u52a9\u516c\u53f8\u521b\u5efa\u3001\u7ba1\u7406\u548c\u8ddf\u8e2a\u5ba2\u6237\u5173\u7cfb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-customer-relationship-manager-(crm)?\">\u4ec0\u4e48\u662f\u5ba2\u6237\u5173\u7cfb\u7ecf\u7406 (CRM)\uff1f<\/h2>\n\n\n\n<p>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u5e73\u53f0\u662f\u516c\u53f8\u7528\u6765\u7ba1\u7406\u4e0e\u5ba2\u6237\u4e92\u52a8\u3001\u5b58\u50a8\u5ba2\u6237\u4fe1\u606f\u4ee5\u53ca\u81ea\u52a8\u5316\u4e0e\u5ba2\u6237\u5728\u8425\u9500\u548c\u9500\u552e\u6e20\u9053\u4e2d\u7684\u65c5\u7a0b\u76f8\u5173\u7684\u4e00\u7cfb\u5217\u6d41\u7a0b\u7684\u8f6f\u4ef6\u3002\u00a0\u00a0CRM \u7cfb\u7edf\u00a0\u5bf9\u4e8e\u6bcf\u5bb6\u516c\u53f8\u6765\u8bf4\u90fd\u662f\u975e\u5e38\u91cd\u8981\u7684\u5de5\u5177\uff0c\u6709\u52a9\u4e8e\u57f9\u517b\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u53ef\u89c2\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-does-a-crm-do?\">CRM \u8d77\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h2>\n\n\n\n<p>\u4ece\u6700\u57fa\u672c\u7684\u5c42\u9762\u4e0a\u8bb2\uff0cCRM \u8f6f\u4ef6\u5141\u8bb8\u8425\u9500\u4eba\u5458\u548c\u9500\u552e\u4eba\u5458\u7ba1\u7406\u548c\u5206\u6790\u4e0e\u516c\u53f8\u5b9e\u9645\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u5173\u7cfb\u3002\u5b83\u53ef\u4ee5\u8ddf\u8e2a\u4e0e\u516c\u53f8\u7684\u6bcf\u4e00\u6b21\u4e92\u52a8\u5e76\u6536\u96c6\u6709\u5173\u5ba2\u6237\u7684\u4fe1\u606f\u3002\u8fd9\u6837\uff0c\u5728\u4e0e\u5ba2\u6237\u4ea4\u8c08\u65f6\uff0c\u8425\u9500\u4eba\u5458\u59cb\u7ec8\u77e5\u9053\u4ed6\u4eec\u662f\u8c01\uff0c\u5e76\u4e86\u89e3\u4ed6\u4eec\u4e0e\u516c\u53f8\u7684\u5408\u4f5c\u5386\u53f2\u3002\u8fd9\u4f7f\u5f97\u4e92\u52a8\u66f4\u52a0\u4e2a\u6027\u5316\uff0c\u589e\u52a0\u4e86\u8f6c\u5316\u7684\u673a\u4f1a\uff0c\u5e76\u589e\u5f3a\u4e86\u5ba2\u6237\u7684\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p>CRM \u5305\u542b\u7684\u529f\u80fd\u53ef\u8ba9\u60a8\u901a\u8fc7\u5404\u79cd\u53ef\u7528\u7684\u63a5\u89e6\u70b9\u8ddf\u8e2a\u5ba2\u6237\/\u516c\u53f8\u4e92\u52a8\uff0c\u5305\u62ec\u6765\u81ea\u4ee5\u4e0b\u65b9\u9762\u7684\u4e92\u52a8\uff1a<\/p>\n\n\n\n<ul>\n<li>\u8054\u7cfb\u8868\u683c<\/li>\n\n\n\n<li>\u641c\u7d22\u5f15\u64ce<\/li>\n\n\n\n<li>\u7535\u5b50\u90ae\u4ef6<\/li>\n\n\n\n<li>\u7535\u8bdd<\/li>\n\n\n\n<li>\u793e\u4ea4\u5a92\u4f53<\/li>\n<\/ul>\n\n\n\n<p>\u8f6f\u4ef6\u8d1f\u8d23\u5904\u7406\u67d0\u4e9b\u6d41\u7a0b\u2014\u2014\u5b83\u53ef\u4ee5\u81ea\u52a8\u6267\u884c\u8425\u9500\u4eba\u5458\u7684\u91cd\u590d\u4efb\u52a1\uff0c\u4e3a\u91cd\u8981\u4e8b\u4ef6\u8bbe\u7f6e\u63d0\u9192\uff0c\u5e76\u5728\u786e\u5b9e\u9700\u8981\u6ce8\u610f\u65f6\u663e\u793a\u8b66\u62a5\u3002\u4e00\u4e9b CRM \u8fd8\u63d0\u4f9b\u5206\u6790\u529f\u80fd\uff0c\u8ba9\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u5404\u79cd\u8425\u9500\u5de5\u4f5c\u7684\u6548\u7387\uff0c\u4ee5\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u548c\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>CRM \u8f6f\u4ef6\u4e0e\u8425\u9500\u81ea\u52a8\u5316\u76f8\u7ed3\u5408\uff0c\u4e3a\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u63d0\u4f9b\u4e86\u4e00\u5957\u5de5\u5177\u6765\u7ba1\u7406\u6574\u4e2a\u9500\u552e\u548c\u8425\u9500\u6e20\u9053\uff0c\u4ece\u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u5230\u673a\u4f1a\u7ba1\u7406\u3001\u9884\u6d4b\u548c\u4ea4\u6613\u7ed3\u675f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/cdn-docs.pingcode.com\/wp-content\/uploads\/2024\/06\/image-182.png?x-oss-process=image\/auto-orient,1\/format,webp\" alt=\"\" class=\"wp-image-602976\"\/><\/figure>\n\n\n\n<p>\u9500\u552e\u6f0f\u6597\u7684\u7aef\u5230\u7aef\u7ba1\u7406\u6d89\u53ca\u8425\u9500\u81ea\u52a8\u5316\uff08\u6f0f\u6597\u9876\u90e8\uff09\u548c CRM \u529f\u80fd\uff08\u6f0f\u6597\u5e95\u90e8\uff09\u7cfb\u7edf\u7684\u7ec4\u5408\u3002\u6211\u4eec\u770b\u5230\u8bb8\u591a\u6d41\u884c\u7684 CRM \u5e73\u53f0\u8981\u4e48\u6536\u8d2d\u8981\u4e48\u5f00\u53d1\u81ea\u5df1\u7684\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u6765\u63d0\u4f9b\u529f\u80fd\u3002\u00a0<a href=\"http:\/\/mtw.so\/5BFiXc\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f8b\u5982\uff0c\u7eb7\u4eab\u9500\u5ba2\u63d0\u4f9b\u8fd9\u4e24\u79cd\u529f\u80fd<\/a>\uff0c\u800c\u5176\u4ed6 CRM \u5219\u53ef\u4ee5\u8f7b\u677e\u4e0e\u5176\u4ed6\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u96c6\u6210\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f CRM \u5e73\u53f0\u901a\u5e38\u63d0\u4f9b\u7684\u529f\u80fd\u5217\u8868\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\uff1a<\/strong>&nbsp;&nbsp;CRM \u8ddf\u8e2a\u516c\u53f8\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5141\u8bb8\u8425\u9500\u56e2\u961f\u5c06\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u8f93\u5165\u7cfb\u7edf\uff08\u81ea\u52a8\u6216\u624b\u52a8\uff09\u5e76\u8ddf\u8e2a\u548c\u5206\u6790\u6709\u5173\u4ed6\u4eec\u7684\u6570\u636e\u3002<\/li>\n\n\n\n<li><strong>\u8425\u9500\u81ea\u52a8\u5316\uff1a<\/strong>\u00a0\u00a0\u7eb7\u4eab\u9500\u5ba2 \u548c Salesforce \u7b49\u4e00\u4e9b CRM \u63d0\u4f9b\u8425\u9500\u81ea\u52a8\u5316\u529f\u80fd\uff0c\u4ee5\u81ea\u52a8\u6267\u884c\u6f0f\u6597\u4e2d\u7684\u67d0\u4e9b\u7e41\u7410\u4efb\u52a1\u3002\u4f8b\u5982\uff0c\u7cfb\u7edf\u53ef\u4ee5\u81ea\u52a8\u5728\u8425\u9500\u4eba\u5458\u8bbe\u5b9a\u7684\u65f6\u95f4\u5411\u5ba2\u6237\u53d1\u9001\u8425\u9500\u7535\u5b50\u90ae\u4ef6\uff0c\u6216\u6839\u636e\u65f6\u95f4\u8868\u53d1\u5e03\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u3002\u8425\u9500\u81ea\u52a8\u5316\u7684\u76ee\u6807\u662f\u4fdd\u6301\u9500\u552e\u7ebf\u7d22\u7684\u53c2\u4e0e\u5ea6\u5e76\u5e2e\u52a9\u4ed6\u4eec\u8f6c\u53d8\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002<\/li>\n\n\n\n<li><strong>\u9500\u552e\u81ea\u52a8\u5316\uff1a<\/strong>&nbsp;&nbsp;CRM \u53ef\u4ee5\u8ddf\u8e2a\u5ba2\u6237\u4e92\u52a8\u5e76\u81ea\u52a8\u6267\u884c\u9500\u552e\u5468\u671f\u4e2d\u8ddf\u8e2a\u6f5c\u5728\u5ba2\u6237\u4ee5\u53ca\u5438\u5f15\u548c\u83b7\u5f97\u65b0\u5ba2\u6237\u6240\u5fc5\u9700\u7684\u9009\u5b9a\u4e1a\u52a1\u529f\u80fd\u3002<\/li>\n\n\n\n<li><strong>\u5de5\u4f5c\u6d41\u81ea\u52a8\u5316\uff1a<\/strong>&nbsp;&nbsp;CRM \u7cfb\u7edf\u901a\u8fc7\u7b80\u5316\u65e5\u5e38\u5de5\u4f5c\u91cf\u5e2e\u52a9\u4f01\u4e1a\u4f18\u5316\u6d41\u7a0b\uff0c\u4f7f\u5458\u5de5\u80fd\u591f\u4e13\u6ce8\u4e8e\u521b\u9020\u6027\u548c\u66f4\u9ad8\u7ea7\u522b\u7684\u4efb\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u5206\u6790\uff1a<\/strong>&nbsp;&nbsp;CRM \u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u63d0\u4f9b\u5185\u7f6e\u5206\u6790\u5de5\u5177\uff0c\u63d0\u4f9b\u89c1\u89e3\u5e76\u5e2e\u52a9\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5206\u6790\u6570\u636e\u5e76\u76f8\u5e94\u5730\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\u3002CRM \u5206\u6790\u6709\u52a9\u4e8e\u8ddf\u8e2a\u5f52\u56e0\u5e76\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u4f53\u9a8c\u7684\u8d28\u91cf\uff0c\u6700\u7ec8\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f&nbsp;<a href=\"https:\/\/www.dialpad.com\/uk\/glossary\/csat\/%C2%A0\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ea6<\/a>\u3002<\/li>\n\n\n\n<li><strong>\u4eba\u5de5\u667a\u80fd\uff1a<\/strong>&nbsp;&nbsp;Salesforce \u7b49 CRM \u89e3\u51b3\u65b9\u6848\u5728\u5176\u7cfb\u7edf\u4e2d\u5185\u7f6e\u4e86 <a href=\"https:\/\/docs.pingcode.com\/blog\/59162.html\" target=\"_blank\">AI<\/a> \u529f\u80fd\uff0c\u53ef\u5e2e\u52a9\u81ea\u52a8\u8bc6\u522b\u5bfc\u81f4\u6210\u529f\u9500\u552e\u7684\u6a21\u5f0f\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e3a\u672a\u6765\u7684\u8425\u9500\u5de5\u4f5c\u5236\u5b9a\u66f4\u51c6\u786e\u7684\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u4f53\u9a8c\uff1a<\/strong>\u00a0\u4f60\u8fd8\u53ef\u4ee5\u4f7f\u7528 CRM \u4e3a\u5404\u4e2a\u8425\u9500\u6e20\u9053\u7684\u6f5c\u5728\u5ba2\u6237\u521b\u5efa\u4e2a\u6027\u5316\u3001\u4e00\u81f4\u7684\u4f53\u9a8c\uff0c\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u8f6c\u5316\u7387\u5e76\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"off-the-shelf-crm-solutions\">\u73b0\u6210\u7684 CRM \u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<p>\u6709\u8bb8\u591a\u516c\u53f8\u63d0\u4f9b\u73b0\u6210\u7684\u5546\u4e1a CRM \u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u4e9b\u5e73\u53f0\u7684\u5f62\u5f0f\u548c\u89c4\u6a21\u5404\u4e0d\u76f8\u540c\uff0c\u4f46\u901a\u5e38\u4ee5 SaaS \u5f62\u5f0f\u63d0\u4f9b\uff0c\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u9500\u552e\u3001\u8425\u9500\u548c\u5ba2\u6237\u670d\u52a1\u529f\u80fd\u7684\u7ec4\u5408\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6d41\u884c\u7684 CRM \u7cfb\u7edf\u7684\u793a\u4f8b\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/mtw.so\/5BFiXc\">\u7eb7\u4eab\u9500\u5ba2CRM<\/a><\/h2>\n\n\n\n<p>\u7eb7\u4eab\u9500\u5ba2<strong>\u51ed\u501f\u5176\u591a\u5e74\u7684\u5e02\u573a\u5360\u6709\u7387\u548c\u589e\u901f\u7a33\u5c45\u56fd\u5185CRM\u5e02\u573a\u7684\u9886\u5148\u5730\u4f4d<\/strong>\u3002\u4f5c\u4e3a\u56fd\u5185\u6700\u8001\u724c\u7684CRM\u7ba1\u7406\u7cfb\u7edf\u4e4b\u4e00\uff0c\u7eb7\u4eab\u9500\u5ba2\u63d0\u4f9b\u5ba2\u6237\u7ba1\u7406\u3001\u62dc\u8bbf\u7ba1\u7406\u3001\u5546\u673a\u7ba1\u7406\u3001\u5408\u540c\u7ba1\u7406\u3001\u6570\u636e\u5206\u6790\u548c\u516c\u6d77\u6c60\u7b49\u6210\u719f\u7684\u4ea7\u54c1\u529f\u80fd\uff0c\u51e0\u4e4e\u80fd\u591f\u6ee1\u8db3\u5927\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6240\u6709CRM\u7ba1\u7406\u9700\u6c42\u3002\u8bb8\u591a\u77e5\u540d\u4f01\u4e1a\uff0c\u5982<strong>\u5143\u6c14\u68ee\u6797\u3001\u795e\u5dde\u6570\u7801\u548c\u65f7\u4e16<\/strong>\u7b49\uff0c\u90fd\u57fa\u4e8e\u7eb7\u4eab\u9500\u5ba2\u8fdb\u884c\u5b9a\u5236\u5f00\u53d1\u3002<\/p>\n\n\n\n<p>\u7eb7\u4eab\u9500\u5ba2\u7684\u4ef7\u683c\u5728\u56fd\u5185\u5e02\u573a\u4e0a\u5177\u5907\u6781\u9ad8\u7684\u6027\u4ef7\u6bd4\uff0c\u652f\u6301\u79c1\u6709\u90e8\u7f72\u3001\u5b9a\u5236\u5316\u5f00\u53d1\u548cSaaS\u7b49\u591a\u79cd\u8d2d\u4e70\u65b9\u6848\uff0c\u5e76\u63d0\u4f9b\u4e00\u5b9a\u4eba\u6570\u89c4\u6a21\u7684\u514d\u8d39\u4f7f\u7528\u3002\u5176\u4f18\u70b9\u5728\u4e8e\u5168\u9762\u7684\u529f\u80fd\u548c\u9ad8\u5ea6\u7684\u53ef\u5b9a\u5236\u6027\uff0c\u51e0\u4e4e\u6ca1\u6709\u660e\u663e\u7684\u7f3a\u70b9\u3002<\/p>\n\n\n\n<p><a href=\"http:\/\/c.suo.nz\/aWiVy\"><strong>Zoho CRM<\/strong><\/a><\/p>\n\n\n\n<p>Zoho CRM \u4ee5\u5176\u5f3a\u5927\u7684\u81ea\u52a8\u5316\u548c\u5b9a\u5236\u529f\u80fd\u800c\u95fb\u540d\uff0c\u7279\u522b\u9002\u5408\u9700\u8981\u590d\u6742\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52a8\u5316\u548c\u5ba2\u6237\u65c5\u7a0b\u7ba1\u7406\u7684\u4e2d\u5927\u578b\u4f01\u4e1a\u30022023\u5e74\uff0c<strong>Zoho CRM\u8363\u83b7Gartner\u9b54\u529b\u8c61\u9650\u9500\u552e\u81ea\u52a8\u5316\u8fdc\u89c1\u8005\u79f0\u53f7\uff0c\u5e76\u8dfb\u8eab\u798f\u5e03\u65af\u4e91100\u5f3a<\/strong>\u3002\u8fd9\u53ef\u80fd\u56fd\u5185\u6700\u9002\u5408\u5916\u8d38\u4f01\u4e1a\u7684CRM\u3002<\/p>\n\n\n\n<p>\u8d85\u8fc7<strong>25\u4e07\u5bb6\u4f01\u4e1a<\/strong>\uff0c\u5305\u62ec\u7f51\u6613\u3001\u4e9a\u9a6c\u900a\u3001\u5bcc\u58eb\u5eb7\u3001\u9014\u5bb6\u548c\u5feb\u624b\u7b49\uff0c\u90fd\u5728\u4f7f\u7528Zoho CRM\u3002Zoho CRM \u63d0\u4f9b\u514d\u8d39\u7248\u3001\u6807\u51c6\u7248\u3001\u9ad8\u7ea7\u7248\u3001\u65d7\u8230\u7248\u548c\u8d85\u7ea7\u7248\u4e94\u4e2a\u7248\u672c\uff0c\u9002\u5408\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hubspot\"><a href=\"https:\/\/www.hubspot.com\/products\/crm?__hstc=140457196.014579194ff3d87ddbe30334421df036.1718294398514.1718294398514.1718294398514.1&amp;__hssc=140457196.1.1718294398514&amp;__hsfp=4248971169\" rel=\"noreferrer noopener\" target=\"_blank\">HubSpot<\/a><\/h3>\n\n\n\n<p>HubSpot CRM \u4ee5\u6df1\u5165\u4e86\u89e3\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u800c\u95fb\u540d\uff0c\u53ef\u4ee5\u5bf9\u9500\u552e\u6e20\u9053\u7684\u6bcf\u4e2a\u90e8\u5206\u8fdb\u884c\u7cbe\u7ec6\u63a7\u5236\u3002\u5b9e\u65f6\u8ddf\u8e2a\u5ba2\u6237\u4e92\u52a8\u6709\u52a9\u4e8e\u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\u5e76\u505a\u51fa\u76f8\u5e94\u7684\u56de\u5e94\u3002HubSpot \u5141\u8bb8\u60a8\u8ddf\u8e2a\u6f5c\u5728\u5ba2\u6237\u7684\u8bbf\u95ee\u6765\u6e90\u3001\u4ed6\u4eec\u4e0e\u7535\u5b50\u90ae\u4ef6\u7684\u4e92\u52a8\uff08\u70b9\u51fb\u3001\u6253\u5f00\u6216\u91cd\u65b0\u6253\u5f00\uff09\u4ee5\u53ca\u4ece\u60a8\u7684\u7f51\u7ad9\u4e0b\u8f7d\u767d\u76ae\u4e66\u548c\u6848\u4f8b\u7814\u7a76\u7b49\u8425\u9500\u6750\u6599\u3002<\/p>\n\n\n\n<p>Hubspot \u5141\u8bb8\u60a8\u5b89\u88c5\u9644\u52a0\u63d2\u4ef6\uff0c\u4ee5\u5b9e\u73b0\u4e0e Gmail \u6216 Outlook \u65e0\u7f1d\u96c6\u6210\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"salesforce\"><a href=\"https:\/\/www.salesforce.com\/eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a><\/h3>\n\n\n\n<p>Salesforce \u88ab\u8ba4\u4e3a\u662f\u9886\u5148\u7684\u73b0\u6210 CRM\u3002&nbsp;\u6839\u636e\u7814\u7a76\u5de8\u5934 Gartner \u7684\u6570\u636e\uff0c\u8be5\u5f00\u521b\u6027\u7684\u57fa\u4e8e\u4e91\u7684\u89e3\u51b3\u65b9\u6848\u76ee\u524d\u5360\u636e\u4e86 19.7% \u7684\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"oracle\"><a href=\"https:\/\/www.oracle.com\/cx\/what-is-crm\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u7532\u9aa8\u6587<\/a><\/h3>\n\n\n\n<p>Oracle CRM \u5728\u5355\u4e00\u5e73\u53f0\u4e0a\u5904\u7406\u6240\u6709\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u95ee\u9898\u548c\u4e1a\u52a1\u6d41\u7a0b\uff0c\u5e76\u63d0\u4f9b\u591a\u79cd\u90e8\u7f72\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"microsoft-dynamics-crm\"><a href=\"https:\/\/dynamics.microsoft.com\/en-us\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u5fae\u8f6f Dynamics CRM<\/a><\/h3>\n\n\n\n<p>\u5728\u5e02\u573a\u4efd\u989d\u548c\u9500\u552e\u989d\u65b9\u9762\uff0cMicrosoft Dynamics CRM \u7d27\u968f Salesforce \u4e4b\u540e\u3002\u8be5\u5e73\u53f0\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\u53d1\u5c55\u8fc5\u901f\uff0c\u76ee\u524d\u53ef\u5728\u672c\u5730\u6216\u4e91\u7aef\u4f7f\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sugar-crm\"><a href=\"https:\/\/www.sugarcrm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SugarCRM<\/a><\/h3>\n\n\n\n<p>SugarCRM \u662f\u4e00\u6b3e\u9886\u5148\u7684\u5f00\u6e90 CRM \u89e3\u51b3\u65b9\u6848\u3002\u5b83\u662f\u4e00\u6b3e\u8f7b\u91cf\u7ea7\u5e73\u53f0\uff0c\u6210\u7acb\u4e8e 2004 \u5e74\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u5728\u5c0f\u578b\u4f01\u4e1a\u4e2d\u975e\u5e38\u53d7\u6b22\u8fce\uff0c\u63d0\u4f9b\u672c\u5730\u548c\u57fa\u4e8e\u4e91\u7684\u90e8\u7f72\u9009\u9879\u3002\u6bcf\u4f4d\u7528\u6237\u6bcf\u6708\u7684\u4ef7\u683c\u4ece 35 \u7f8e\u5143\u5230 150 \u7f8e\u5143\u4e0d\u7b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"is-an-off-the-shelf-solution-good-for-your-business?\">\u73b0\u6210\u7684\u89e3\u51b3\u65b9\u6848\u5bf9\u60a8\u7684\u4e1a\u52a1\u6709\u76ca\u5417\uff1f<\/h2>\n\n\n\n<p>\u4e0a\u8ff0\u9884\u5efa CRM \u89e3\u51b3\u65b9\u6848\u65e8\u5728\u6ee1\u8db3\u5927\u591a\u6570\u4f01\u4e1a\u7684\u671f\u671b\u3002\u7136\u800c\uff0c\u5b83\u4eec\u63d0\u4f9b\u7684\u529f\u80fd\u53ef\u80fd\u4e0e\u60a8\u7684\u7ec4\u7ec7\u7684\u9700\u6c42\u65e0\u5173\u3002<\/p>\n\n\n\n<p>\u6bcf\u9879\u989d\u5916\u529f\u80fd\u90fd\u662f\u6709\u4ee3\u4ef7\u7684\uff0c\u4e0d\u4ec5\u662f\u91d1\u94b1\u65b9\u9762\u7684\uff0c\u800c\u4e14\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u5b66\u4e60\u96be\u5ea6\u4e5f\u5f88\u5927\u3002\u8fc7\u591a\u603b\u662f\u4f1a\u5bfc\u81f4\u590d\u6742\u6027\uff1b\u6bd5\u7adf\uff0c\u4eba\u4eec\u9700\u8981\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u6765\u5b66\u4e60\u65b0\u7cfb\u7edf\u7684\u529f\u80fd\u3002\u5f00\u53d1\u5b9a\u5236\u7684 CRM \u89e3\u51b3\u65b9\u6848\u662f\u4e00\u79cd\u6d88\u9664\u5f71\u54cd\u9500\u552e\u56e2\u961f\u751f\u4ea7\u529b\u7684\u6240\u6709\u5e72\u6270\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u516c\u53f8\u4e0d\u592a\u53ef\u80fd\u9700\u8981\u73b0\u6210 CRM \u63d0\u4f9b\u7684\u6240\u6709\u529f\u80fd\u3002\u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u60a8\u5fc5\u987b\u6b63\u786e\u914d\u7f6e\u548c\u90e8\u7f72\u6574\u4e2a\u8f6f\u4ef6\u5305\uff0c\u5373\u4f7f\u60a8\u60f3\u8981\u7684\u529f\u80fd\u53ea\u662f\u7cfb\u7edf\u7684\u4e00\u5c0f\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u5982\u4e0a\u6240\u8ff0\uff0c\u8bb8\u591a\u8f6f\u4ef6\u4f9b\u5e94\u5546\uff08\u5982 Salesforce\u3001Oracle \u548c Microsoft\uff09\u90fd\u63d0\u4f9b\u4f01\u4e1a CRM \u7cfb\u7edf\u3002\u7136\u800c\uff0c\u73b0\u6210\u7684\u89e3\u51b3\u65b9\u6848\u5b58\u5728\u8bb8\u591a\u56fa\u6709\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul>\n<li>\u6301\u7eed\u6210\u672c\u9ad8\u6602<\/li>\n\n\n\n<li>\u516c\u53f8\u672a\u4f7f\u7528\u7684\u8fc7\u591a\u529f\u80fd<\/li>\n\n\n\n<li>\u96be\u4ee5\u4e0e\u73b0\u6709\u516c\u53f8\u7cfb\u7edf\u6574\u5408<\/li>\n\n\n\n<li>\u529f\u80fd\u6269\u5c55\u6027\u548c\u5b9a\u5236\u6027\u6709\u9650<\/li>\n\n\n\n<li>\u5bf9\u4f60\u7684\u6570\u636e\u51e0\u4e4e\u6ca1\u6709\u63a7\u5236\u6743<\/li>\n\n\n\n<li>\u4e0d\u540c\u7684 GDPR \u5408\u89c4\u6807\u51c6\uff08\u67d0\u4e9b CRM \u5bf9 GDPR \u548c\u5176\u4ed6\u9690\u79c1\u6cd5\u7684\u89e3\u91ca\u53ef\u80fd\u4e0e\u60a8\u7684\u4e0d\u540c\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"building-a-custom-crm\">\u6784\u5efa\u81ea\u5b9a\u4e49 CRM<\/h2>\n\n\n\n<p>CRM 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