\u4f30\u7b97<\/a>\u3001\u6210\u672c\u9884\u7b97\u548c\u6210\u672c\u63a7\u5236\u4e09\u4e2a\u4e3b\u8981\u8fc7\u7a0b\u3002\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u9700\u8981\u51c6\u786e\u4f30\u7b97\u9879\u76ee\u7684\u603b\u6210\u672c\uff0c\u5305\u62ec\u76f4\u63a5\u6210\u672c\u548c\u95f4\u63a5\u6210\u672c\uff0c\u5e76\u6839\u636e\u4f30\u7b97\u7ed3\u679c\u5236\u5b9a\u8be6\u7ec6\u7684\u6210\u672c\u9884\u7b97\u3002\u5728\u9879\u76ee\u6267\u884c\u8fc7\u7a0b\u4e2d\uff0c\u8fd8\u9700\u8981\u901a\u8fc7\u6301\u7eed\u7684\u6210\u672c\u63a7\u5236\uff0c\u76d1\u63a7\u9879\u76ee\u6210\u672c\u7684\u5b9e\u9645\u652f\u51fa\uff0c\u4e0e\u9884\u7b97\u8fdb\u884c\u6bd4\u8f83\uff0c\u53ca\u65f6\u8c03\u6574\u4ee5\u907f\u514d\u8d85\u652f\u3002<\/p>\n<\/p>\n\u4e3a\u4e86\u6709\u6548\u8fdb\u884c\u6210\u672c\u7ba1\u7406\uff0c\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u4f1a\u5229\u7528\u6210\u672c\u7ba1\u7406\u8f6f\u4ef6\u548c\u5176\u4ed6\u5de5\u5177\uff0c\u8fdb\u884c\u6210\u672c\u5206\u6790\u548c\u9884\u6d4b\u3002\u540c\u65f6\uff0c\u901a\u8fc7\u5b9a\u671f\u5ba1\u67e5\u9879\u76ee\u8fdb\u5ea6\u548c\u6210\u672c\u62a5\u544a\uff0c\u4e0e\u9879\u76ee\u56e2\u961f\u548c\u5ba2\u6237\u4fdd\u6301\u6c9f\u901a\uff0c\u786e\u4fdd\u6240\u6709\u76f8\u5173\u65b9\u5bf9\u9879\u76ee\u6210\u672c\u7684\u63a7\u5236\u6709\u6e05\u6670\u7684\u8ba4\u8bc6\u3002<\/p>\n<\/p>\n
\u4e09\u3001\u65f6\u95f4\u7ba1\u7406<\/h3>\n<\/p>\n
\u65f6\u95f4\u7ba1\u7406\u662f\u786e\u4fdd\u9879\u76ee\u6309\u65f6\u5b8c\u6210\u7684\u5173\u952e\u3002\u5b83\u5305\u62ec\u5b9a\u4e49\u6d3b\u52a8\u3001\u5e8f\u5217\u5316\u6d3b\u52a8\u3001\u4f30\u7b97\u6d3b\u52a8\u6301\u7eed\u65f6\u95f4\u3001\u5236\u5b9a\u8fdb\u5ea6\u8ba1\u5212\u548c\u63a7\u5236\u8fdb\u5ea6\u4e94\u4e2a\u8fc7\u7a0b\u3002\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u5fc5\u987b\u7cbe\u786e\u89c4\u5212\u9879\u76ee\u7684\u6240\u6709\u6d3b\u52a8\u548c\u91cc\u7a0b\u7891\uff0c\u5408\u7406\u5b89\u6392\u65f6\u95f4\u8d44\u6e90\uff0c\u4ee5\u8fbe\u5230\u9879\u76ee\u7684\u65f6\u95f4\u76ee\u6807\u3002<\/p>\n<\/p>\n
\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u901a\u5e38\u4f1a\u91c7\u7528\u8fdb\u5ea6\u7ba1\u7406\u5de5\u5177\u5982\u7518\u7279\u56fe\u3001\u5173\u952e\u8def\u5f84\u65b9\u6cd5\uff08CPM\uff09\u7b49\u6765\u5e2e\u52a9\u89c4\u5212\u548c\u8ddf\u8e2a\u9879\u76ee\u8fdb\u5ea6\u3002\u901a\u8fc7\u5b9a\u671f\u7684\u8fdb\u5ea6\u5ba1\u67e5\u4f1a\u8bae\uff0c\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u80fd\u591f\u53ca\u65f6\u53d1\u73b0\u9879\u76ee\u8fdb\u5ea6\u7684\u504f\u5dee\uff0c\u5e76\u91c7\u53d6\u63aa\u65bd\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n<\/p>\n
\u56db\u3001\u8d28\u91cf\u7ba1\u7406<\/h3>\n<\/p>\n
\u8d28\u91cf\u7ba1\u7406\u662f\u786e\u4fdd\u9879\u76ee\u8f93\u51fa\u7b26\u5408\u9884\u5b9a\u6807\u51c6\u548c\u8981\u6c42\u7684\u8fc7\u7a0b\u3002\u5b83\u4e3b\u8981\u5305\u62ec\u8d28\u91cf\u89c4\u5212\u3001\u8d28\u91cf\u4fdd\u8bc1\u548c\u8d28\u91cf\u63a7\u5236\u4e09\u4e2a\u9636\u6bb5\u3002\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u5728\u9879\u76ee\u5f00\u59cb\u9636\u6bb5\u5c31\u9700\u8981\u660e\u786e\u8d28\u91cf\u6807\u51c6\uff0c\u5e76\u5728\u6574\u4e2a\u9879\u76ee\u5468\u671f\u5185\u5b9e\u65bd\u8d28\u91cf\u63a7\u5236\uff0c\u786e\u4fdd\u6bcf\u4e00\u4e2a\u73af\u8282\u3001\u6bcf\u4e00\u4e2a\u8f93\u51fa\u90fd\u7b26\u5408\u8fd9\u4e9b\u6807\u51c6\u3002<\/p>\n<\/p>\n
\u4e3a\u4e86\u5b9e\u73b0\u6709\u6548\u7684\u8d28\u91cf\u7ba1\u7406\uff0c\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u4f1a\u91c7\u7528\u5404\u79cd\u8d28\u91cf\u7ba1\u7406\u5de5\u5177\u548c\u6280\u672f\uff0c\u5982\u516d\u897f\u683c\u739b\u3001\u8d28\u91cf\u5ba1\u6838\u7b49\uff0c\u4ee5\u53ca\u5efa\u7acb\u4e00\u5957\u5b8c\u6574\u7684\u8d28\u91cf\u7ba1\u7406\u4f53\u7cfb\uff0c\u4ece\u800c\u63d0\u9ad8\u9879\u76ee\u7684\u6574\u4f53\u8d28\u91cf\u8868\u73b0\u3002<\/p>\n<\/p>\n
\u4e94\u3001\u5408\u540c\u7ba1\u7406<\/h3>\n<\/p>\n
\u5408\u540c\u7ba1\u7406\u6d89\u53ca\u5230\u9879\u76ee\u4e2d\u6240\u6709\u5408\u540c\u7684\u5236\u5b9a\u3001\u6267\u884c\u548c\u76d1\u7763\uff0c\u662f\u786e\u4fdd\u9879\u76ee\u5229\u76ca\u76f8\u5173\u65b9\u4e4b\u95f4\u6743\u5229\u548c\u4e49\u52a1\u660e\u786e\u7684\u5173\u952e\u73af\u8282\u3002\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u5728\u8fd9\u4e00\u9886\u57df\u7684\u5de5\u4f5c\u5305\u62ec\u5408\u540c\u8c08\u5224\u3001\u5408\u540c\u8349\u6848\u7684\u51c6\u5907\u3001\u5408\u540c\u7684\u7b7e\u8ba2\u4ee5\u53ca\u5408\u540c\u6267\u884c\u8fc7\u7a0b\u4e2d\u7684\u7ba1\u7406\u548c\u8c03\u6574\u3002<\/p>\n<\/p>\n
\u6709\u6548\u7684\u5408\u540c\u7ba1\u7406\u4e0d\u4ec5\u9700\u8981\u6cd5\u5f8b\u548c\u9879\u76ee\u7ba1\u7406\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u8fd8\u8981\u6c42\u826f\u597d\u7684\u6c9f\u901a\u80fd\u529b\u548c\u8c08\u5224\u6280\u5de7\uff0c\u4ee5\u786e\u4fdd\u5408\u540c\u6761\u6b3e\u80fd\u591f\u516c\u5e73\u5408\u7406\u5730\u4fdd\u62a4\u5404\u65b9\u7684\u5229\u76ca\uff0c\u540c\u65f6\u4fc3\u8fdb\u9879\u76ee\u7684\u987a\u5229\u5b9e\u65bd\u3002<\/p>\n<\/p>\n
\u516d\u3001\u98ce\u9669\u7ba1\u7406<\/h3>\n<\/p>\n
\u98ce\u9669\u7ba1\u7406\u662f\u8bc6\u522b\u3001\u8bc4\u4f30\u548c\u63a7\u5236\u9879\u76ee\u4e2d\u53ef\u80fd\u51fa\u73b0\u7684\u98ce\u9669\uff0c\u4ee5\u51cf\u5c11\u98ce\u9669\u5bf9\u9879\u76ee\u76ee\u6807\u7684\u8d1f\u9762\u5f71\u54cd\u3002\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u5728\u9879\u76ee\u89c4\u5212\u9636\u6bb5\u5c31\u5f00\u59cb\u8fdb\u884c\u98ce\u9669\u8bc6\u522b\u548c\u8bc4\u4f30\uff0c\u5236\u5b9a\u98ce\u9669\u5e94\u5bf9\u7b56\u7565\uff0c\u5e76\u5728\u9879\u76ee\u6267\u884c\u8fc7\u7a0b\u4e2d\u6301\u7eed\u76d1\u63a7\u98ce\u9669\u3002<\/p>\n<\/p>\n
\u4e3a\u4e86\u6709\u6548\u7ba1\u7406\u98ce\u9669\uff0c\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u4f1a\u5229\u7528\u98ce\u9669\u7ba1\u7406\u5de5\u5177\u548c\u6280\u672f\uff0c\u5982\u98ce\u9669\u77e9\u9635\u3001SWOT\u5206\u6790\u7b49\uff0c\u4ee5\u53ca\u5efa\u7acb\u98ce\u9669\u7ba1\u7406\u8ba1\u5212\uff0c\u786e\u4fdd\u80fd\u591f\u53ca\u65f6\u54cd\u5e94\u53ef\u80fd\u51fa\u73b0\u7684\u98ce\u9669\u4e8b\u4ef6\u3002<\/p>\n<\/p>\n
\u4e03\u3001\u6c9f\u901a\u4e0e\u534f\u8c03\u7ba1\u7406<\/h3>\n<\/p>\n
\u6c9f\u901a\u4e0e\u534f\u8c03\u7ba1\u7406\u662f\u786e\u4fdd\u9879\u76ee\u4e2d\u6240\u6709\u76f8\u5173\u65b9\u4fe1\u606f\u6d41\u901a\u987a\u7545\u3001\u5408\u4f5c\u7d27\u5bc6\u7684\u91cd\u8981\u73af\u8282\u3002\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u9700\u8981\u5236\u5b9a\u6709\u6548\u7684\u6c9f\u901a\u8ba1\u5212\uff0c\u660e\u786e\u6c9f\u901a\u7684\u9891\u7387\u3001\u65b9\u5f0f\u548c\u5185\u5bb9\uff0c\u4ee5\u53ca\u5efa\u7acb\u9ad8\u6548\u7684\u534f\u8c03\u673a\u5236\uff0c\u89e3\u51b3\u9879\u76ee\u56e2\u961f\u5185\u5916\u7684\u6c9f\u901a\u969c\u788d\u3002<\/p>\n<\/p>\n
\u901a\u8fc7\u5b9a\u671f\u7684\u9879\u76ee\u4f1a\u8bae\u3001\u8fdb\u5ea6\u62a5\u544a\u548c\u95ee\u9898\u89e3\u51b3\u4f1a\u8bae\uff0c\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u80fd\u591f\u786e\u4fdd\u9879\u76ee\u4fe1\u606f\u7684\u900f\u660e\u5ea6\uff0c\u4fc3\u8fdb\u56e2\u961f\u6210\u5458\u3001\u5ba2\u6237\u548c\u5176\u4ed6\u5229\u76ca\u76f8\u5173\u65b9\u4e4b\u95f4\u7684\u7406\u89e3\u548c\u5408\u4f5c\uff0c\u4ece\u800c\u63d0\u9ad8\u9879\u76ee\u7684\u6574\u4f53\u6548\u7387\u548c\u6210\u6548\u3002<\/p>\n<\/p>\n
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2. \u9879\u76ee\u7ba1\u7406\u516c\u53f8\u5728\u9879\u76ee\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u627f\u62c5\u54ea\u4e9b\u5177\u4f53\u4e1a\u52a1\uff1f<\/strong><\/p>\n\u5728\u9879\u76ee\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\uff0c\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u627f\u62c5\u7740\u5404\u79cd\u5177\u4f53\u4e1a\u52a1\u3002\u4ed6\u4eec\u8d1f\u8d23\u9879\u76ee\u56e2\u961f\u7684\u7ec4\u5efa\u548c\u7ba1\u7406\uff0c\u5305\u62ec\u62db\u8058\u3001\u57f9\u8bad\u548c\u6fc0\u52b1\u56e2\u961f\u6210\u5458\uff1b\u4ed6\u4eec\u8fd8\u8d1f\u8d23\u9879\u76ee\u8fdb\u5ea6\u7684\u63a7\u5236\u548c\u534f\u8c03\uff0c\u786e\u4fdd\u9879\u76ee\u6309\u65f6\u5b8c\u6210\uff1b\u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u8d1f\u8d23\u9879\u76ee\u98ce\u9669\u7684\u7ba1\u7406\uff0c\u5236\u5b9a\u98ce\u9669\u5e94\u5bf9\u7b56\u7565\uff0c\u786e\u4fdd\u9879\u76ee\u987a\u5229\u8fdb\u884c\uff1b\u540c\u65f6\uff0c\u9879\u76ee\u7ba1\u7406\u516c\u53f8\u8fd8\u8d1f\u8d23\u9879\u76ee\u8d28\u91cf\u7684\u4fdd\u8bc1\uff0c\u786e\u4fdd\u9879\u76ee\u4ea4\u4ed8\u7684\u6210\u679c\u7b26\u5408\u9884\u671f\u7684\u8d28\u91cf\u6807\u51c6\u3002<\/p>\n
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