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Overview
Each journey can contain one or more variants. A variant is a version of a journey containing a unique sequence of intermediate steps between the journey’s start and end.
Creating variants
Creating a variant requires:
- A unique name
- At least one action or view event between the journey’s start and end
You can include attribute filters for the variant. The funnel chart automatically updates based on the selected intermediate steps. The funnel contains data on the volume, conversion rate, and average time to completion for each step.
You can add one or more variants while creating or editing a journey.
Analyzing variants
Each variant is a filter on the journey’s metrics and telemetry. When a variant is selected, all data displayed in the report is filtered down to the variant’s sequence of starting, intermediate, and ending events. Use the report data to analyze each variant’s performance.
Deleting variants
To delete a variant, navigate to a journey’s details report and hover over the variant in the left-hand menu. Click the trash icon to delete the variant.
Further reading
