• DNDA25 Laureates
    DNDA25 Laureates

DNDA25 Summit Singapore

Nov. 19-21, 2025

Don Norman Design Award (DNDA) is a non-profit whose mission is to champion Humanity-Centered Design (HCD+) globally, emphasizing the rights and well-being of humanity, encompassing diverse cultures, the environment, and all living beings. DNDA recognizes early-career practitioners of projects and educational organizations worldwide who take a humanity-centered and sustainable approach to addressing challenges at the community level. DNDA was inspired by the work of Don Norman, design pioneer, educator, and champion of Humanity-Centered Design.

We reward educational institutions that train people to address societal issues and award those at the start of their careers who do societal work. Why early career? Because that’s when people need encouragement the most: when they are just starting.

DNDA holds an annual international Summit on Humanity-Centered Design to bring the principles of HCD+ to the world through a dialogue among people dedicated to empathetic and sustainable design practices. It is a unique learning experience and networking opportunity for early-career practitioners, educators and others doing societal work, addressing the kinds of issues listed by the United Nations’ Sustainable Development Goals.

Dive into a world where design transcends aesthetics and technology, becoming a tool for societal enhancement.

Shaping the Future

Where Innovation Serves Humanity

DNDA Laureates and Summit

Celebrating Humanity-Centered Design

Join us as we shine a light on the brilliant individuals and organizations at the heart of DNDA. These laureates embody creativity, impact, and bold vision—each one contributing to a more inclusive, imaginative future. It’s not just an event—it’s a celebration of leadership, innovation, and the stories that shape our world.

Partners

Creating lasting change

We welcome inquiries from individuals and organizations by becoming a sponsor of our award program and summit. Help people and educational organizations “Design a Better World.” For more information, write to [email protected].
Wrethinking logo
Just Noticeably Different logo
Nielsen Norman Group logo
Aga Khan Foundation logo
Habits for a Better World logo
UC San Diego Design Lab logo
Power Analytics logo
DDX logo
Joan & Irwin Jacobs logo
Center for Exponential Change logo
Calypso Studio logo

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