OUR WORK
Integrated Communications Case Studies
Explore the measurable results we have achieved working with our clients.
Integrated Communications Strategies That Drive Buzz, Foot Traffic and Long-Term Revenue
When Drybar opened its Carmel, Indiana, location, the goal was clear: establish immediate brand awareness in a competitive, affluent suburban market; fill the appointment book from day one; and build a loyal local following that would sustain the business long-term. Dittoe PR was brought in to own the integrated communications strategy from pre-opening through ongoing operations.
Generating Media Coverage for Omni Severin Hotel’s $24M Renovation
Omni Severin Hotel, a luxury and sophisticated destination located downtown Indianapolis, partnered with Dittoe PR to build awareness around its $24 million renovation and reinforce its position as the city's luxury hotel. Through a multi-facet media relations and influencer strategy, Dittoe PR secured widespread local, trade and national media coverage, generating 118 media placements and more than 95.7 million media impressions.
Meeting Accessia Health's Evolving Social Media Needs
Accessia Health, a nonprofit patient assistance organization, partnered with Dittoe PR to support its rebrand to better reflect its overall mission and patient services. Through public relations, social media strategy, social media management and paid social campaigns, Dittoe PR helped successfully communicate the rebrand while providing ongoing guidance and hands-on management and paid campaigns.
Building Brand Awareness and Engaging Customers for National Retailer During 14-Year Partnership
TCC, one of the nation's largest Verizon Authorized Retailers, partnered with Dittoe PR to increase brand awareness, strengthen customer engagement and highlight its workplace culture. Through Dittoe PR’s strategic public relations efforts, it positioned TCC as both an employer of choice and a trusted retailer while supporting its long-term business goals.
Creating Social Media Strategies with Results You Can Take to the Bank
Merchants Bank of Indiana partnered with Dittoe PR to strengthen its social media presence without an in-house social media manager. Through content development, social media management and strategic communications, Dittoe PR helped grow the bank's online presence while consistently engaging customers and highlight its divisional offerings.
Generating Leads and Thought Leadership Content for Recruiting Software Company
Jobvite, a recruiting software company, partnered with Dittoe PR to produce a high volume of content that would resonate with its target audiences and help stand out from competitors. Through content development and thought leadership, Dittoe PR created valuable targeted content that generated leads while reinforcing Jobvite's position as an industry leader.
Integrated Communications Strategies That Drive Buzz, Foot Traffic and Long-Term Revenue
Hailey Nicole Bridal opened its doors in Noblesville, Indiana, as a boutique bridal shop committed to offering an elevated, personalized bridal experience. In a market where brides have no shortage of options, standing out required more than a sign on the door — it required a strategic communications effort that would generate genuine excitement, drive appointments, and position the boutique as the premier destination for brides in the greater Indianapolis area.
Ensuring Every Fan Knows They Have a Place at PopCon
PopCon is Indianapolis' premier pop culture and comic convention that celebrates all aspects of pop culture rather than hyper-focusing on a specific genre. To increase awareness and reinforce its welcoming, inclusive mission, PopCon partnered with Dittoe PR for public relations and media relations support, helping amplify the convention's story and connect with audiences across a variety of media outlets.
Delivering Stories Worthy of Shouting from the Rooftops
Bone Dry Roofing, a leading roofing and exterior services company, partnered with Dittoe PR to stand out in the highly competitive roofing industry. Through a strategically crafted PR plan, Dittoe PR elevated Bone Dry's experts and secured earned media across priority markets, trade publications and national outlets.
Driving Dank Results for a New Kind of Dry January
WhistlePig Whiskey partnered with Dittoe PR to launch a limited-time non-alcoholic campaign that challenged traditional Dry January messaging while supporting a charitable cause. Through strategic public relations and media relations, Dittoe PR generated widespread media coverage that introduced the Dank January campaign to new audiences and helped the brand stand out in this market.
Leaving the Media Asking for S'More with the Launch of Hotel Tango ‘Shmallow
Hotel Tango Distillery partnered with Dittoe PR to introduce its limited-edition 'Shmallow Toasted Marshmallow Bourbon and generate excitement around the product launch. Through product distribution for targeted media contacts, Dittoe PR secured earned media coverage that increased awareness and helped position the new release among whiskey enthusiasts.
Garnering Success for Newfields’ Immersive Van Gogh and Monet Experiences
Newfields partnered with Dittoe PR to build excitement around THE LUME Indianapolis and maintain momentum following the success of its first immersive art experience. Through public relations, influencer relations and social media strategy, Dittoe PR increased awareness and engagement while helping the museum stand out across the globe.
Spotlighting Indiana's Top Emerging Talent for Statewide Nonprofit
Since its founding, Orr Fellowship has helped Indiana retain top college graduates by connecting them with full-time roles at fast-growing, future-focused companies. The two-year program accelerates careers, builds leadership skills, and fosters community engagement. Dittoe PR has had the pleasure of working with Orr Fellowship for years now, beginning with a thought leadership and public relations initiative in 2024.
Capturing Sports from Every Angle with Indiana Sports Corp
Indiana Sports Corp partnered with Dittoe PR to grow its digital presence and engage its community while advancing Indianapolis through sports. Through comprehensive social media management, content creation and onsite event coverage across Facebook, LinkedIn, X and Instagram, Dittoe PR increased performance across all channels, generating more than 17,000 new followers, 15+ million impressions, 134,000+ link click/profile actions, and 598,000+ engagements.
Pioneering PR for a Stellar Tech Startup Launch
Stellar, an AI technology startup, partnered with Dittoe PR ahead of its market debut to engage influential decision-makers including C-level executives, business owners and managers across large enterprises and SMBs. Through strategic public relations, media relations and thought leadership, Dittoe PR helped position Stellar for a successful launch across healthcare, human resources and industrial IoT markets.
Slam Dunking on Social Media for Women’s Basketball, Generating 23M Engagements
The NCAA Division I Women's Basketball program partnered with Dittoe PR to grow and engage its passionate fan community while competing with other major sports accounts. Through community management, content creation and social media management across multiple platforms, Dittoe PR expanded audience engagement and generated more than 36+ million engagements, and 389,000+ new followers across their social channels.
Leveraging Thought Leadership to Drive Earned Media for WGU Indiana
WGU Indiana partnered with Dittoe PR to establish an ongoing cadence of thought leadership opportunities to demonstrate its expertise in higher education, workforce development challenges and more. Through thought leadership, public relations and media relations, Dittoe PR elevated university leaders as trusted experts while increasing earned media coverage and awareness among prospective students.
Navigating Crisis Communications for a Leading Liberal Arts College
Beloit College partnered with Dittoe PR to prepare for and respond to high-profile crisis scenarios that attracted significant public attention. Through crisis communications, media relations and strategic communications planning, Dittoe PR helped Beloit navigate challenging situations while protecting its reputation and effectively communicating with key stakeholders.
Integrated Communications Strategies That Drive Buzz, Foot Traffic and Long-Term Revenue
When Drybar opened its Carmel, Indiana, location, the goal was clear: establish immediate brand awareness in a competitive, affluent suburban market; fill the appointment book from day one; and build a loyal local following that would sustain the business long-term. Dittoe PR was brought in to own the integrated communications strategy from pre-opening through ongoing operations.
Integrated Communications Strategies That Drive Buzz, Foot Traffic and Long-Term Revenue
Hailey Nicole Bridal opened its doors in Noblesville, Indiana, as a boutique bridal shop committed to offering an elevated, personalized bridal experience. In a market where brides have no shortage of options, standing out required more than a sign on the door — it required a strategic communications effort that would generate genuine excitement, drive appointments, and position the boutique as the premier destination for brides in the greater Indianapolis area.
Spotlighting Indiana's Top Emerging Talent for Statewide Nonprofit
Since its founding, Orr Fellowship has helped Indiana retain top college graduates by connecting them with full-time roles at fast-growing, future-focused companies. The two-year program accelerates careers, builds leadership skills, and fosters community engagement. Dittoe PR has had the pleasure of working with Orr Fellowship for years now, beginning with a thought leadership and public relations initiative in 2024.
Dittoe PR Showcases Omni Severin Hotel’s $24 Million Renovation
Dittoe PR’s campaign successfully amplified Omni Severin’s transformation, securing 118 media placements and generating over 95.7 million media impressions across local, trade and national publications. The team secured extensive coverage in key Indianapolis outlets, including FOX59, the Indianapolis Business Journal, Inside INdiana Business, IndyStar, WISH and WRTV, as well as top hospitality and meetings trade publications such as Meetings Today, Corporate Event News, Lodging Magazine, and Smart Meetings. The team also achieved national exposure via Newsbreak, MSN and Yahoo News.
Dittoe PR Helps Ensure Every Fan Knows They Have a Place at PopCon
PopCon in Indianapolis is the city’s premiere pop culture and comic convention. Founded in 2012, PopCon is a locally owned convention that celebrates all aspects of pop culture rather than hyper-focusing on a specific genre. From Star Wars to Star Trek, comics to cosplay, tabletop games to video games and beyond, PopCon brings together actors, artists, creators and their fans to nerd out over what they love.
Capturing Sports from Every Angle with Indiana Sports Corp
Dittoe PR provided comprehensive social media management on Facebook, LinkedIn, X and Instagram for Indiana Sports Corp and supported onsite events. Over the course of our partnership, we increased the organization’s performance metrics across the board. We shared a total of 8,700+ posts across all social channels, which resulted in 17,000+ new followers (+519%), 15,000,000+ impressions (+20%), 598,000+ engagements (+115%) and 134,000+ link clicks/profile actions (+204%).
Growing with Accessia Health to Meet Evolving Social Media Needs
In preparation for a meaningful rebrand, Accessia Health sought a public relations partner to share the news of its rebrand and a social media partner to advise on updating its social media channels. Dittoe Public Relations was able to serve in both the PR and social media roles and adapt to Accessia Health’s evolving social needs from advisement to hands-on management and paid campaigns.
Dittoe PR Delivers Results Worthy of Shouting from the Rooftops for Home Solutions Provider
Given the competitive nature of the roofing industry, Bone Dry was in search of a PR partner capable of showcasing that not all providers are cut from the same cloth. Guided by a strategically crafted PR plan, Dittoe PR executed media relations campaigns across Bone Dry Roofing’s priority markets of Indianapolis and Nashville, while also elevating the brand’s industry veterans and subject matter experts through secured bylined articles and expert interviews across trade and national media.
Capitalizing on PR Leads to Stellar Launch for Early-Stage Startup
Stellar is a pioneering startup dedicated to enhancing business operations through the integration of generative AI, large language models and machine learning. Operating in stealth mode, Stellar prepared for its market debut, focusing on key sectors such as healthcare, human resources and industrial IoT. Their objective was to engage influential decision-makers including C-level executives, business owners and managers across large enterprises and SMBs. Recognizing the need for effective communication to reach their target audience, Stellar engaged Dittoe PR in strategic public relations to build brand awareness, establish credibility and expand their market presence to ensure a successful launch.
National Verizon Retailer Calls on Dittoe Public Relations to Build Brand Awareness, Engage Customers During 14-Year Partnership
As one of the nation’s largest Verizon Authorized Retailers and a subsidiary of Round Room LLC, TCC operates over 500 locations from coast to coast, skillfully maintaining a local brand identity and strong community connections amidst its extensive reach. Positioned in the fiercely competitive wireless retail market, TCC is dedicated to enhancing its brand awareness and fostering positive, engaging customer relationships throughout its service areas and corporate base in central Indiana. This case study highlights Dittoe PR’s strategic public relations efforts to establish TCC as an employer of choice with a vibrant corporate culture that not only attracts top talent but also achieves customer satisfaction rates that rival the most esteemed retailers in the business.
Dittoe PR Drives Dank Results for a New Kind of Dry January
Dry January is so 2022. With consumers leaning away from Dry January to follow more mindful drinking habits, WhistlePig Whiskey sought to create the best of both worlds with a limited-time non-alcoholic cocktail made with non-psychoactive cannabis terpenes. But to disrupt a social movement as established as Dry January, WhistlePig would need a partner to culture-jack the post-holiday tradition and appeal to new audiences with ever-changing preferences. (And did we mention it was also a fundraiser to benefit bartenders?) Dittoe PR was happy to light up the media.
Dittoe PR Leads NCAA Division I Women’s Basketball Social Media Channels to 296 Million Impressions, 23 Million Engagements
With an audience active 24 hours a day, a membership base of more than 350 schools and upwards of 50 Top 25 games each week to monitor and amplify, the National Collegiate Athletic Association (NCAA) realized their need for a community management partner who could assist
with influencing, engaging and growing a community of loyal women’s basketball fans, while competing at the same level as the men’s accounts.
Social Media Performance Growth You Can Take to the Bank
With the absence of an in-house dedicated social media manager, the MBI marketing team looked to Dittoe PR to assist with content development, take over daily management of its channels, and grow its presence on social media.
Dittoe PR’s Launch of Hotel Tango ‘Shmallow Leaves Media Wanting S’More
With consumer affection for nostalgic campfire treats and the continued growth of the flavored whiskey category, Hotel Tango Distillery recognized an opportunity to create a spirit that is both approachable and adaptable. Enter the mouth-watering ‘Shmallow Toasted Marshmallow Bourbon—a bonfire in a bottle.
PR to Inform: Thought Leadership Drives Earned Media for WGU Indiana
With growing competition among established online universities as well as traditional colleges that began offering more online courses during the pandemic, WGU Indiana needed a way to stand out to its target student demographic.
Dittoe PR Content Development Helps Recruiting Software Company Generate Leads, Establish Thought Leadership
Jobvite turned to Dittoe Public Relations to generate fresh, valuable and targeted content, with the primary goals of attracting customers and demonstrating its expertise in the recruiting industry.
Influenced by Art: Newfields’ Immersive Van Gogh and Monet Experiences Garnered Digital Success
After huge success in its first year, Newfields announced the second year’s content in May 2022: THE LUME Indianapolis featuring Monet & Friends Alive. While Indianapolis was being introduced to immersive art experiences at this size and scale for the first time these past few years, it faced competition from other immersive art experiences occurring across the globe.
Dittoe PR Leads Liberal Arts College in Preparing for, Overcoming Crisis Situations
Beloit College called upon Dittoe Public Relations to help plan and execute proactive and reactive media strategies in the event of a crisis.
In one event, a polarizing businessman was set to speak at the college, and controversy erupted as students vocalized their concerns, demanding he be prevented from giving his talk.
