About Us

We’re Passionate About Helping Small Businesses Grow

We are Different

We've mastered our skills at Fortune 500 companies, but are passionate about helping your small businesses thrive.

We Provide the Answers

Most other agencies ask you for ‘the answer’.  That’s not the right approach since you aren’t an expert in customer research, design, website development, analytics, and SEO…but we are. We do the majority of the work, freeing you up to do what you do best, run your business.

We Are Customer Obsessed

Most other agencies focus on delivering a pretty website.  While that’s important, it’s essential we deeply understand what potential customers are looking for.  That’s why projects includes customer research to build a deep empathy for their wants & needs.  We tailor our solution to speak directly to your target customers.

We Love Data

Most other agencies are full of ‘creative’ types.  While we do that, we also geek out in spreadsheets.  We’ll gather all types of data (e.g. how your existing site is performing) to inform our approach.  And we’ll always measure before & after the project launches to understand its impact, and adjust as needed.

Our Approach

Research & Insights

Collect various forms of quantitative and qualitative data to enable informed decisions

Tailored Design

Fine tune projects to directly address customers’ primary needs

Final Delivery

Drive positive ROI through iteration based on measured results

Over 20+ years of professional experience are levaged to help you grow.


The founder, Zack Burstein, grew up hearing many stories about the family business and developed a deep interest in  entrepreneurship.

Later, Zack graduated from two top-ranked colleges with degrees in Business and Engineering.

The Origin

To develop his skills, he began his career consulting at Deloitte for a variety of C-Suite leadership at Fortune 500 companies, across a variety of industries.  Zack loved the challenge of quickly learning about new industries and business problems, but grew tired of the travel.

Next, he joined a healthcare company called Davita where he analyzed data to identify ways to improve patient care and increase operational efficiencies.  This experience unlocked the power of data!

When Zack joined Capital One, he discovered that new technology could revolutionize customer experiences and business profitability .  He spent 10+ years building a variety of new experiences to help attract new customers and keep them happy.

Leveling Up

Zack reignited his passion for Small Business during his last role at Capital One.  He was leading a team responsible for all digital experiences for the Small Business Bank customers.  He was lucky enough to regularly talk with the Small Business Owners to hear their stories.

In 2023, Zack left Capital One to start Digital Craft Consulting.  He knows how hard it is for a small business to succeed and he wants to make it easier. His goal is to take his wealth of experiences mastered while at Fortune 500 companies and focus on helping Small Businesses grow!

The Launch

Our Core Values

We put your interest first.  Your success is our success.  Without you, there is no us.  We will do whatever we can to make you happy and help your business grow.

Honesty

We'll tell you the truth, even when you might not want to hear it

Excellence

Our OCD means every detail matters

Impact

We only want to spend time working on things that matter

Honesty

We'll tell you the truth, even when you might not want to hear it

Excellence

Our OCD means every detail matters

Impact

We only want to spend time working on things that matter

Areas We Serve

Based in Falls Church, VA, Digital Craft Consulting partners with small businesses located in and around the DMV area. Cities we serve include, but are not limited to:

FAQ (Frequently Asked Questions)

Let us know if you have any other questions by emailing [email protected].

Meet the Team

We're a committed, talented team passionate about helping small businesses grow.

Zack Burstein

Founder

Cindy Chang

Designer

Ana Dela Cruz

Designer

Jonathan Dominguez

Social Media

Matthew Hub

Social Media

Daniel Ready

Blogging

Madhur Sahasrabhojani

Google Ads

Amjad Siddique

Google Ads

Rachel Seo

Designer

Melody Song

Designer

Madhur Sahasrabhojani

Google Ads

Rachel Seo

Designer

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Contact Us

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