About Us
We’re Passionate About Helping Small Businesses Grow
We are Different
We've mastered our skills at Fortune 500 companies, but are passionate about helping your small businesses thrive.
We Provide the Answers
Most other agencies ask you for ‘the answer’. That’s not the right approach since you aren’t an expert in customer research, design, website development, analytics, and SEO…but we are. We do the majority of the work, freeing you up to do what you do best, run your business.
We Are Customer Obsessed
Most other agencies focus on delivering a pretty website. While that’s important, it’s essential we deeply understand what potential customers are looking for. That’s why projects includes customer research to build a deep empathy for their wants & needs. We tailor our solution to speak directly to your target customers.
We Love Data
Most other agencies are full of ‘creative’ types. While we do that, we also geek out in spreadsheets. We’ll gather all types of data (e.g. how your existing site is performing) to inform our approach. And we’ll always measure before & after the project launches to understand its impact, and adjust as needed.
Our Approach
Research & Insights
Collect various forms of quantitative and qualitative data to enable informed decisions
Tailored Design
Fine tune projects to directly address customers’ primary needs
Final Delivery
Drive positive ROI through iteration based on measured results

Our Story
Over 20+ years of professional experience are levaged to help you grow.

The founder, Zack Burstein, grew up hearing many stories about the family business and developed a deep interest in entrepreneurship.
Later, Zack graduated from two top-ranked colleges with degrees in Business and Engineering.

To develop his skills, he began his career consulting at Deloitte for a variety of C-Suite leadership at Fortune 500 companies, across a variety of industries. Zack loved the challenge of quickly learning about new industries and business problems, but grew tired of the travel.
Next, he joined a healthcare company called Davita where he analyzed data to identify ways to improve patient care and increase operational efficiencies. This experience unlocked the power of data!
When Zack joined Capital One, he discovered that new technology could revolutionize customer experiences and business profitability . He spent 10+ years building a variety of new experiences to help attract new customers and keep them happy.

Zack reignited his passion for Small Business during his last role at Capital One. He was leading a team responsible for all digital experiences for the Small Business Bank customers. He was lucky enough to regularly talk with the Small Business Owners to hear their stories.
In 2023, Zack left Capital One to start Digital Craft Consulting. He knows how hard it is for a small business to succeed and he wants to make it easier. His goal is to take his wealth of experiences mastered while at Fortune 500 companies and focus on helping Small Businesses grow!
Our Core Values
We put your interest first. Your success is our success. Without you, there is no us. We will do whatever we can to make you happy and help your business grow.
Honesty
We'll tell you the truth, even when you might not want to hear it
Excellence
Our OCD means every detail matters
Impact
We only want to spend time working on things that matter
Honesty
We'll tell you the truth, even when you might not want to hear it
Excellence
Our OCD means every detail matters
Impact
We only want to spend time working on things that matter
Areas We Serve
Based in Falls Church, VA, Digital Craft Consulting partners with small businesses located in and around the DMV area. Cities we serve include, but are not limited to:
FAQ (Frequently Asked Questions)
Let us know if you have any other questions by emailing [email protected].
If you are looking for a partner that will help you grow, then you are in the right place.
We’ve got a long track record helping businesses of all sizes, across various industries.
But more importantly, choose us if you want someone who will save you time, optimize a custom solution for your target customer, and glean insights from all available data.
It depends – every project is unique. After discussing your goals, we can provide a fixed price quote.
For general guidance:
- Website design and development – ~$8k-$15k+.
- Product Management – ~$200-$300 / hour
Our services are all offered à la carte.
We pride ourselves on delivering exceptional value! We will measure the impact of our work to ensure you are a happy customer.
It depends on what your goals.
At the beginning of the project, we will agree on what success looks like and devise a plan to hit it! We will measure how things are going before the project and after it is finished.
Most clients are looking for revenue growth, so we measure things like online $ sales volume, # of customer visits, # of new appointments, website traffic, and the like.
Others are hoping to become more efficient, so we will measure how much cost we can eliminate.
New digital products often want to measure # of users, frequency of engagement, etc.
Everything we do starts with collecting data — your customer’s needs, your business goals, your competitors best practices, etc. We then devise a custom strategy to use technology to help you grow and be more efficient.
Our 4 most popular services are:
- Website Design & Development
- SEO
- Business Consulting
- Product Management
You can see details on them and our full list here.
While you have a good understanding of your business, we’ve found talking directly with potential target customers always yields helpful insights into what they are looking for.
During empathy research, we often learn things like what problems they are trying to solve and why, how/where they search for companies, and what are the most important factors in choosing a company.
This helps us figure out how to organize your product / website and what’s most important to highlight.
After we’ve developed a working draft, we often do a 2nd round of testing called usability testing. Here’s where we’ll identify any areas of confusion and how to improve the experience.
Taken together, the end result is a final product that is tailor made to solve your customer’s problems in a fast, intuitive manner.
There are 2 types of SEO:
- On-page SEO
- Off-page SEO
In short, we specialize in On-page SEO. By ensuring the website is blazing fast, using the right keywords, and optimizing the configurations, we can improve your google search rank. This will result in more traffic to your website, helping you grow! You can see more about the offering here.
We don’t offer Off-page SEO. Since it’s not possible to be great at everything, we’d prefer to limit ourselves to where we can shine best for you! We do have partners that specialize in Off-page SEO if that’s something that interests you.
It depends – every project is unique.
I’m not going to be your fastest option as my approach is different from those who turn it around in a few days by using cookie-cutter templates.
Conducting multiple user interviews, creating modern and easy-to-use experiences, and iterating with you until you are completely satisfied takes time.
However, most projects take 3-4 months. We can try to work with any time constraints you have.
See the detailed process here.
We’ve found WordPress to have a few great advantages:
- Widest availability of plugins to do whatever you need
- Full customization
- Cost effective hosting plans
- Great technical performance
We’re happy to discuss using other platforms (e.g. Wix, Squarespace, Shopify GoDaddy, etc) if you have a preference.
We’ll review the analytics dashboards we’ve created to see how things are performing (depending on your site traffic, it may take a little while to get accurate reads).
In terms of ongoing support, there are 3 options you can choose from:
- DIY – We’ll teach you how to make any necessary updates yourself
- No effort – We’ll do everything going forward; security updates, content refresh, etc
- Ad hoc – We can help out whenever you need it
Just let us know what works best for your budget and calendar.
We’ve got lots of experience across a variety of industries including, but not limited to, finance, healthcare, and real estate.
But even more importantly, we understand every business is unique! We will take the time to learn your specific business challenges and goals. We’ll do in-depth research with your target customers to gain a deep understanding of their wants and needs. And we’ll weave that together with what makes your company special to tailor a solution designed just for you!
Yes we do. We usually recommend WooCommerce on the WordPress platform.
But we will be happy to support you on Shopify or other tools, if that’s your preference.
Meet the Team
We're a committed, talented team passionate about helping small businesses grow.

Zack Burstein
Founder

Cindy Chang
Designer

Ana Dela Cruz
Designer

Jonathan Dominguez
Social Media

Matthew Hub
Social Media

Daniel Ready
Blogging

Madhur Sahasrabhojani
Google Ads

Amjad Siddique
Google Ads

Rachel Seo
Designer

Melody Song
Designer

Madhur Sahasrabhojani
Google Ads

Rachel Seo
Designer