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Video on Demand
Welcome to the Video on Demand Page for DigiMarCon Canada 2026.
Below are the video and slide decks for all the General Session keynote presentations on Friday, April 15th, 2016 at Toronto Marriott Downtown Eaton Centre Hotel, Toronto, Canada.
General Sessions (On Demand)
Friday, April 15th, 2016
The preface of Andrew’s speech is about social selling in which, it is not who you know, but how much you know them matter. More importantly, social selling is not just about selling a product or service, but it can be about how to further your own professional career in any field. And this approach does not suggest people and companies to abandon other efforts, but rather to add another tool into their toolbox. Andrew’s talk then focuses mostly on how to employ personal LinkedIn profile and LinkedIn tools most effectively. His own personal story serves as example of how LinkedIn connection developed consciously and organically can lead to a lifelong career opportunity.
Optimizing your LinkedIn profile can bring great return as it is probably the first place one would be looked at in a professional context. However, before a connection network can be developed and utilized, one needs to do their best to have his or her own LinkedIn page stands out. Make sure you understand what impression you want to make with your whole profile. A bad profile is just like making a bad impression. And it is not difficult to have a professional looking profile. For example, adding a professional picture means 11 times more likely that your profile will be viewed. LinkedIn even has a tool to show you how to take a proper picture. Avoid oddities in your picture such as background or remnants of other people. Andrew goes on to discuss a number of aspects to consider in completing an effective LinkedIn profile.
- Humanize your “Summary”: here is the opportunity to say something meaningful about you. It is the richest business card that you can have. Don’t sound too vague, too technical, don’t talk about yourself in 3rd person, and avoid jargons and buzzwords. Words such as leadership, motivated, creative, strategic, extensive experiences, passionate… tend to be overused and are losing their magic. A few other tips for summary writing are: write more than 40 words, talk about accomplishments over responsibilities, focus on how your skills can help other people and businesses, and sprinkle keywords carefully without overloading the readers.
- Skills and endorsements: It is tremendously important to have this section filled. Profiles that have skills are 13 times more chances to get viewed. And it is perfectly reasonable to ask others to endorse your skills when appropriate.
- Location: List where you want to be found professionally, not necessarily your physical location. That will increase your professional opportunities where you would want to be.
- Build your brand: LinkedIn allows everyone the same opportunity to publish. So write and write consistently. Think about LinkedIn as a place for you to showcase your professional knowledge, not just another social network.
- LinkedIn also has many other tools. It allows you to embed your blog, tweeter feed, portfolio information in your profile. Make sure you customize your LinkedIn profile link to be memorable, which can be embedded in your email signature. You can also look at different statistics to understand what is driving traffic to your profile or find out where your profile rank. Andrew suggests you to pay attention to people who view your profile and not to hesitate to reach out to them. Mutual connections are also a great resource to expand your own network.
- Social Selling Index on LinkedIn are based on 4 main areas briefly described as: your professional brand, your relationships, your contact shares and your use of LinkedIn to find prospects. The score can fluctuate and it is recommended that you would keep an eye on yours.
In short, people “buy” from people they know, like and trust. Thus it is a good practice to drill down on someone’s profile and build a good rapport with him / her. Andrew also suggests that companies, without spending large resources, can derive more value from LinkedIn through their employees’ individual profiles and leverage their individual relationships. Andrew has published a large number of articles on the topic of LinkedIn profile and social selling on LinkedIn.
Mohammed works at 3M company, in the Personal Safety Product Department. Examples of their products are respirator, head protection and eye protection gears. Products are sold to distributors, who further sell the purchasers of companies that actually use the products. In this speech, Mohammed discusses some of his digital marketing effort at 3M in the context of B2B, specifically in 4 areas:
1. Target Audience: the audience as a whole has become smarter, they know more about your products and competitive products, and they want services / answers in real time. In the case of Mohamed departments, there are three groups of audience: purchasers, distributors, and salesperson with their own requirements. How would 3M reconcile these seemingly different concerns and meet the needs of all without sending out conflicting messages ore spending extensive resources?
2. Relevance and Sweet Spot: this is the answer to the question posted above. It appears that each audience group has their own focus. For example, salespeople want the products to sell better, distributors may want quicker interactions and more information to distribute better, while purchasers want to know if the products are right for their business. Yet once 3M communicate with all parties, and dig deeper into the issue, it becomes apparent that all of the groups have the same fundamental concern. All parties involved want to reduce injuries and save lives. It is up to 3M to find the right tools to convey this message to the three audience groups.
3. Digital Tools and Web: There are many different tools available, and the key is to find out what would work for all audience involved. It is possible that each type of audience would prefer different method of communication, ranking form email, to passive website, to interactive app. In the case of B2B, Mohammed suggests that it is manageable to talk to purchasers, distributors, etc. directly to pick up on their similarities, and decide on what tools to deliver digitally.
4. Technologies: 3M is still a traditional and vast organization, where the adoption and requirement of digital technologies vary. Mohammed’s team decides to take a different approach and introduce a new tool approximately 1.5 years ago: a product info app. It has changed the way his department communicated about product safety with their salespeople, distributors and purchases. It has reduced the number of brochures printed, and simplified the product information delivery and selling process.
Mohammed concludes the presentation by suggesting that the key is to ask “what else can we do” in the digital sphere, and not to rely on just the obvious or traditional approach. And that there is nothing wrong with “leaving the desk” to communicate directly with your audience to understand their product / service requirements, as well as their preferred technologies.
True Impact Marketing and Plastic Mobile conducted a study that applied neuroscience to user experience to explore what users actually saw, thought and felt when following the customer journey in three transaction-based mobile applications. By determining positive and negative emotions and attentional activation – rather than relying on people to say what they mean without any bias, influence, or other variables altering their true reaction – the study finds new insights into engagement. The findings can help marketers, researchers and customer experience designers optimize every precious pixel.
Diana’s talk focuses on the use science to understand how people make their decision, which specifically leads to conversion on mobile. She strongly suggests that people are not just a number, and that businesses must put customers at the center of their organizations. The key concept is to humanize the customers, and to understand not only what they think but also how they feel about your products. It is acknowledged that people tend to find it difficult to express their feeling precisely and pinpoint the moments they occur. Yet most behaviours are believed driven by emotions. Thus if companies only have data on facts, such as who and what, they have not understood the human emotions in the purchasing process. Consumer Neuroscience tries to combine both Neuroscience and Biometrics measurements.
1. Neuroscience: tries to answer the question why people feel the emotions. Metrics are measure in areas such as cognitive load, motivation, visual attention, arousal or emotional intensity.
2. Biometrics: is considered uni-dimensional, measuring what physically happens when people go through various emotions. Some of the metrics are: facial expressions, eye tracing, heart rate, skin responses
One of the key research findings is that what people say how they feel and they actually feel area not always aligned. Some other suggestions that Diana presents include:
- To browse vs. checkout: It is a found that potential customers can really enjoy the mobile browsing experience, and selecting products. Yet they can really dislike the check out process. Remember that the beginning and the end of the experience are the most important and they should be the high points. The research leads to:
Observation: feelings trump words
Recommendation: reduce hurdles at checkout - Like the App, like the Brand (or hallo effect): If your company has an app or a mobile experience for your customers, you should have it in line with the corporation image. It is because the app / mobile experience will affect how potential customers feel about the entire brand. Poor mobile experience can negatively affect the whole organization. Therefore
Observation: if we like the experience, we like the brand
Recommendation: every interaction is a brand building opportunity - Get to the point: the eyes tend to draw to visible markers such as image, and price point, and not extensive content or text. Once the app is launch, download time is crucial. It is most likely determine if it is a high point or a low point beginning. In fact, many research has pointed out how delays can cause physical stressful reaction
Diana concludes that companies need to humanize their customers, and create mobile experiences that delight and add value to their lives. And it seems that user experience and designs are at the heart of the solution.
We’ll look at big businesses who are failing to understand how content marketing actually turns readers into customers, and businesses who are doing a great job of it. We’ll deep dive into why you should create content and the commitment it will take.
We’ll talk about how to create a content creation process, committing to it, and measuring ROI.
1. Content marketing is a grind – but the payoffs can me monstrous
2. The idea of disproportionate results with content – If you put in 2x the effort, you leave with 5-10x the results
3. Why you should create content – stop creating self-serving content and produce things people actually want to read
Jordan starts his talk by telling the audience the story about a single entry on his blog became a hit of a life time that brought opportunities that they could have never imagined. That is example of how important “content” is in “content marketing”. He goes on the indicate that “content” can be blogs, videos, info graphics, etc. In short, it is about creating a story. Meanwhile, “content marketing” is a technique of creating and distributing valuable, relevant, and consistent content to attract and acquire audience. Jordan insists that when it comes to “content marketing”, “build it and they will come” mentality is wrong. It is important to remember a few things.
1. You have to promote your story aggressively, using all available tools, such as social media schedule tools, on all available platforms such as Instagram, Facebook, etc., as long as they serve your content well. Publishing on LinkedIn, for example, is a venue that many have not utilized fully.
2. Disproportionate Result: That means as Jordan puts it “1 time the effort brings 1 time the impact, yet 2 times the effort can get as much as 10 times the impact”. Put in the extra effort because once the story is rolling, it can have huge momentum.
3. Make Content people want to Read. Jordan elaborates extensively on this point giving example such as a moving company not talking about moving relate topics, but talking about best cheap neighbourhoods to live in. Another example is a real agent’s personal website focusing on community building effort, instead of real estate centric. Such content draw in a larger audience as it provides extra value to them. The key is to write something you yourself would want to share.
4. Give before you get. It is to say you should always mention others first. For example, find business similar to yours, or peripheral products and services of your own products or services, and talk about them. You could increase your reach by simply inform these businesses that you have mentioned them without expecting any responses. In short, try to leverage other people’s existing fan base and capture their attention.
Jordan provides a number of suggestions in response to the audience’s questions:
- Research well to create great content
- Have a call for action in your content such as getting people to be on your email list, and try to find out how many People come back to your site
- Spend equal amount of time on the “marketing” of the ” content marketing”
- Headlines… and images are very important
- Organic reach sometimes is not enough, use whatever means available to you to promote your content
- Balance quality and quantity: if you happen to have really great content, do not hesitate to leverage it
- One of the tips to find out what content is relevant is to reverse engineer to find out what your potential
customers are interested in reading
Kim’s speech is a tactical approach to deliver a social media program. The only constant factor in social media is change. For example, Tweeter introduced a new algorithm in February 2016, which affected the way people and businesses function on this platform, if they want to achieve the same result. In fact, it appeared that more work is needed today to get the same result as compared to a few years before. Kim’s presentation focuses on 2 major areas: changes to social media and Tips
A. Changes to Social Media landscape we must navigate:
- Noise: tweeter is excellent examples, the sheer volume of tweets is overwhelming, and tweets may not reach the intended audience or have less impact
- New networks: new networks appear all the time and it is challenging to decide if it should be included in your social media program
- New technologies: different technologies may be needed to measure different metrics
- New rules
- On old networks: even established networks change rules often
- Content expectation: different networks may have different algorithms and expectation, so the exact content in exact format may not work across all social media platforms
- Algorithms
B. Seven Survival Tips
1. Know your strategy: This will allow you to streamline your efforts and budgets, and establish your milestones and measurements. Social media strategy should include organizational goals (e.g. conversions), target demographic (e.g. what they do and do not want, where do they live), key messages (the marketing department in big organizations is likely to have clear messages ready for use, but small companies or individuals may have to derive their own), choice of networks (the decision depends on what would appeal to your clients and that you can manage the social media program internally)
2. Choose new network wisely: the decision is based on your client demographic and where they can be found on social networks. This is where a clear strategy becomes very helpful. Most companies cannot afford to be on all networks effectively because that would require too much financial and human efforts. A few decision factors to keep in mind are:
- Noise: is there a place with our demographic and less noise?
- Internal Effort: do you have the resources to function effective on the platform? For example, if you want to be in Instagram, having access to good pictures is a must.
- Future Viability of the Network: don’t put too much effort on something that may not expand in the future. In fact, it may be wise to take a wait and see approach
3. Have a plan of attack: this is tactical in nature, including steps such as defining specific tasks and allocating exact amount of time for each task to be accomplished.
4. Influence others: this is one of the ways to get more out of your social media program (higher ROI). In addition, network algorithms tend to be designed to pick up influential content generated through engagement with people. There are 3 things that influence people:
- Reciprocity: this implies to share others’ content generously. This can be tough for companies to support if managers do not understand the values of practices such as re-tweeting
- Likability: businesses should try to show how they are similar to their clients. For example, they can use the language that reflect their demographic, or use the same hashtag # as their targeted audience
- Authority: specific authority in your field. This generally means to be consistent, in terms of post frequency, in terms of content quality and in terms of value provided
5. Reduce, Reuse, Recycle: companies should find out how to truly leverage each piece of content if they are to be on multiple networks, or it would get overwhelming very quickly. For example, the same content can be sliced, extracted from, reworded to turn into blogs, videos, tweets, pictures, etc. to be appropriate for different networks. Remember that different segments of your target demographics can be on different networks. It is advisable to have a database to keep track of content placement and frequency.
6. Don’t Spam: present and promote your content but make sure you are not spamming
7. Keep your Evergreens at home: keep your content evergreen (i.e. post frequently) and keep it at home (i.e. make sure you promote your content and keep the most exciting content in your own space)
Derek Lackey:
- Derek observes that the unsubscribing mechanism is one of the main concerns for the CRTC. Companies have to have a clear language that spells out how consumers can unsubscribe anytime. As we are coming up to the 3-year deadline to turn the existing mailing into the CASL compliant form, it is crucial for businesses to understand that they cannot assume consent. For example, if a consumer has an interaction with a business such as downloading their whitepaper, the business needs to know if this means implied consent or not and for how long. When in doubt, the best policy is to ask for expressed consent.
- Derek also notices that there have been big fines for companies that ignore the “Do not Call list”, though some companies actually take advantage of this available list of numbers to call. In addition, CRTC can audit companies of all sizes. One of the triggering factors is a large number of complaints within a very short amount of time. Companies do not need to have large mailing lists to be under the radar.
Kim Arsenault:
- Industry Canada has conducted a study and found that since CASL came into place, Canadians receive 25% emails less overall, and there is a 37% reduction in spam. It also observes that B2B selling does not appear to be affected by CASL. Overall, as an industry, “business is as usual” post CASL. Email marketing is still playing a big role.
- As the 2-year implied consent deadline is coming up (mid-June), businesses need expressed opt-in from their recipients. Kim suggests companies to have “Yes” / “No” buttons visible in their communications so the recipients can update their permissions easily. In addition, it has been generally accepted that a B2C or B2B transaction means implied consent, up to 2 years after that last business transaction.
Vance Lockton:
- A lot of organizations assume that if they do not use the emails they have, they do not have to worry about CASL, and that is not the case. CASL also deals with collecting new email addresses as well as how businesses treat those currently in their possession. It important to find out how addresses were collected in the first place. In addition, companies are held responsible for how email addresses are used on their behalf. Vance suggests that unsubscribing mechanism has to be clearly included in emails. Finally, high volume of emails sent is another factor that can trigger close scrutiny by the CRTC.
The panel also addresses a few concerns by the audience. First, CASL is not only applied to emails, but to all forms of electronic communications. In fact, Industry Canada does have the data on the percentage of complaints for each channel. Second, companies with any international elements should consider to be in compliance with where they are located as well as where their customers are located. In fact, there has been strong international cooperation on privacy issue, such as simultaneously shutting down server farms in various countries. Fortunately, CASL is considered very up-to-dated and thorough. Thus if businesses comply with CASL, chances are they are in compliance with many countries’ regulations.
Third, trade show situation is a little tricky as the exchanging of contact information may be understood as implied consent. However, it is better to actively ask for expressed consent from recipients. Finally, it is advisable to make a distinction between transactional information and commercial information communications. Customers may opt-out from marketing emailing, yet still want to receive product & service updated information. Thus the content sent has to be relevant to the recipients.
George Lawrence of MerchantWords delivers an informative, engaging and high energy presentation. His message is keywords matter in this digital age. Businesses can get the upper hand by employing strategic keywords to outsmart their competitors.
George starts his presentation by giving an example of shopping at two stores. Imagine we are walking around a traditional store, where we see thousands of products on display and must make decisions on which products/brands to buy.
Now imagine we are also in a physical store, shelves are fully stocked. But this time nothing is visible. All we have to do is to state what we want (key words) and the products will show up.
A much simple process – we get in, put in key words, get products, get out. It is the way the world is going. Keywords matter and content behind keywords matter.
It is imperative businesses must connect with their customers by ensuring customer words = their words.
How do we discover customer words? George suggests two ways:
1/ Traditional way: Hang out in the stores where our products are displayed. Ask customers directly, listen to their feedback, eavesdrop, etc…
2/ Digital age: Read all reviews, comments about products on websites, forums, etc…
What do we do with their words and reviews are more important.
George goes on and shares some success stories about companies that use killer keywords to really connect with the right customers and increase sales.
For example: Bling jewelry.com proves that your description of the products should match what customers are looking for. When they introduce hot wife anklet, swinger anklet, they immediately hit the right note and are able to tap into a large unknown customer base. From not being able to sell a single anklet, now the company can’t keep them in stock long enough.
For a travel website, a simple change from “vacation” to “holiday” can help increase traffic significantly.
George encourages businesses to always find ways to unleash the full potential of strategic keywords to stay ahead of the competition.
In this presentation, Ray shares how companies are using a range of strategies and tactics to effectively acquire, analyze and engage app users.
Mobile app launch has increased significantly globally in 2015 vs. 2014 mainly because consumers prefer it over web app as it is fast and convenient. Mobile apps are being used mostly in industries that have high frequency of interaction such as airline and hotel.
The mobile app experience lifecycle:
1/Acquire: track media campaign to optimise acquisition cost
2/Analyse: analyze app users based on location proximity to discover new behaviors
3/ Engage: use in-app message to improve conversion and engage user participation. Engaging proves to be the most challenging as app usage erodes over time, how to make it relevant so people will use it often is the question.
App marketing is a big money maker. The more users use your app, the more ad money you get.
Two success stories are discussed: MLB.com and Walgreens
1/ Major League Baseball introduces many apps to enhance user experiences – Ballpark app as an in-stadium app that helps user check in, manage tickets and food purchase, while AtBat app provides live streaming of the games. MLB is able to collect more data from user and at the same time make it more enjoyable.
2/ Walgreens app offers users a convenient way to refill prescription, print photos, and clip coupons.
Advantages of in-app messaging: it is easier to encourage users to update when newer version is available. Users will enjoy a better experience while Walgreens can use push notifications to offer a timely, in context feedback experience, to highlight new features such as special deals or extended holiday hours.
Traditionally, survey request at the bottom of receipts garner very low response. Mobile app actionable notifications can elevate user experience to the next level. For example, users can click on a happy or sad face and provide feedback quickly.
Mobile app doing right will improve user acquisition, app store ratings and in-app conversions. It helps businesses to provide better services, better experiences to users and increase how customers perceive the brand.
Trevor starts his presentation by sharing the story of his early days in a water sport partnership. It is true that challenge is an integral part of running any business. It is how you deal with that challenge, how you react with what is in front of you that will define your success. It is important to understand that setbacks are actually your set up for future success. Don’t get caught in the moment, embrace and find a way to get through.
Trevor then shares the story of Rachel Maser of Clean Food Crush, a mother of four who provides easy, fun and clean recipes online. She writes book and uses it to promote her business. Once her book gets attention, she is perceived as an authority on the subject matter. The book is served as a lead magnet; what she sells is at the back end.
Having a trial and true system is the most important thing: Attention, attraction, action.
Lessons learned: recognise mistakes, observe what works, document them, and share them.
Trevor’s top three social marketing secrets:
1/ Reverse mullet – party in the front, business at the back. Make it fun.
2/ Reverse engineering for the online sale process
Always begin with the end in mind; if your goal is to have long term customers, then decide what you can do now to capture leads from the potential customers who are viewing/downloading your free materials from social sites such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Instagram and how to convert them to first time customers, multiple time customers.
3/ A simple 3-step plan to get more customers: first create great contents (in this case, Trevor suggests to write a book), second promote contents aggressively to create traffic and capture leads, then convert leads to customers.
The process:
- I have a best seller book and you can download your FREE copy if you give me your emails.
- Create a sense of urgency, the time to act is NOW (Limited time offer, special discount ends soon)
- Make it irresistible: Give bonuses give guarantees (Never give discounts)
- Limited stock. Only two remaining.
What is Trevor’s biggest secret: Don’t waste time, money and energy. Ask for help from the right people who already tried and got great results. Exactly how we can convert leads to money is not discussed.
Panel discusses the role of digital marketing in today’s market, what new technology that business uses, what decision process involved and how to get true results.
Mark Vecchiarelli
- What is the trend in digital marketing? New technologies cost money, businesses may fear to try out because of the cost, past experiences with technologies, etc…
- Business shall have a road map moving forward.
- Asks panellist to share what they learn from clients, how do they begin, how much change should they embrace?
Matt Di Paola
- Before looking into what to use and how much to spend, try to understand what drives human behaviour? What technology will fit? How can I use it to meet the needs of my clients? How I can keep it relevant in the next few years?
- Learn from the past, use all data available to identify opportunities.
- Have clear objective and some source of framework, you may want to only use 70% of your marketing budget. Then take 10% and try some very specific new things where you can control the risks. Find out what works within that 10%, use the remaining 20% to expand on that.
- More business start looking at Virtual Reality as an escape
- To boomers, Xers, millennials, they expect to have to see everything now. Business must be able to engage with them the way they want to.
Kevin Keanne
- Ask yourself what value would the new technology offer, would it solve any problems?
- Kevin agrees with Matt that we should learn more about customer behavior? Why they do what they do?
- Why we care about wearable technology such as Fitbit? They shed lights to our emotions, why some people feel frustrated or delight when they connect with something?
- It is important to perceive failures as learning experiences and focus on creating a culture of learning in your organization.
Zahar Rajani
- Business realizes they need to apply Emerging tech to elevate or rejuvenate the brands. The reality is it is overwhelming to the average business owners. They have difficulty understanding the relevance of that technology to their business? They should have a tech roadmap moving forward, get to the heart of the why.
- Business must decide the reason for tech existence, create relevancy around them, the number of tech you can use, apply technology at scale. It is better to do trial and error before committing to bigger technology
- CONTENT will determine the technology you should use. CONTEXT: how to best deliver it, by mobile app or web app or both
- What is the interaction technology providing? How customers buy online, how they buy in store. What could be improved? That could have a huge impact on the direction your company is going.
- Pick a path, stay with it. That is how you succeed. It is not about big or small. It is about speed.
- How are you different from others? What do you have? What do you need? How your chosen initiatives effect other channels: digital, physical store?
Staying ahead is what separates good marketers from great marketers. The ability to adapt, take risk in a technologically driven world that generates creativity and the ability to shift paradigms. Therefore, it is important to understand what your customers want, have a road map, and keep moving forward.
Online reviews mean a great deal to businesses, as they are considered what customers experience and how they feel during and after the transaction. 92% of consumers read online reviews before making a purchase. We have evolved to trust strangers’ reviews on the Internet. 87 % of customers will not consider businesses with low ratings. Reviewing has become a phenomenon in all types of businesses, B2C and B2B, from tourism industry to health care industry. Public opinions, which are very visible, can make businesses feel overwhelmed or even helpless as they feel they have no control over such important matter. However, consider the following facts: 82% of consumers read 2 to 10 reviews, not just 1 single bad review; 69% of consumers believe reviews older than 3 months do not matter; and Google algorithms tend to pick up fresh content (75% of Yelp’s site traffic comes from Google), businesses have an opportunity to turn online reviews to their advantages.
However, it must be acknowledged that “Manipurated” can be harmful. “Manipurated” can present itself in:
Fake review: as much as 25% of reviews submitted to Yelp are fake, and even with Yelp’s screening, there is no guarantee that they are authentic. Companies/individuals who are in the business of providing fake reviews, may go through extreme measurements to create complete fake personas if needed. However, fake reviews are a zero sum game. They do not help the sellers, the buyers nor the review platform as they distort the implied trust in the online reviewing process.
Profiteering: Sales Industry calls this practice “Fear-based selling” where companies are forced to pay to even have their voices heard. This creates conflict of interest and results in some real anger against review-and/or-rating companies.
Reputation Management: Many operate this service almost in a form of blackmailing. The scheme involves several phases: initial contact, offering, and menace. Businesses are pressured into overpaying for opaque offering and receiving bad advices
Five steps to fight back and win in the online reviewing battle:
1. Know where to see and be seen: be aware of online review platform for your businesses and if you are being reviewed
2. Make every review count: treat each review as an marketing opportunity, and it can show potential consumers that you are paying attention
3. Keep it fresh: do not hesitate to actively ask your customers / clients for reviews
4. Show off reviews: mention this to current and potential customers / clients
5. Know when, why and how to seek help: Sometimes, your internal efforts may not be enough to solve problems. Thus, it is alright to seek help from a reputation management company or lawyer.
In short, make it a habit to manage your online reviews. Daniel suggests that the code of conduct should include:
practice good review hygiene every single day
take the commitment seriously
avoid taking review personally
follow the steps and don’t cut corners
More specifically, Daniel suggests to spend roughly 20 minutes daily to perform the following tasks
New review: quickly scan for new reviews
Draft your answers: keep it concise, stop, drop and roll
Cross-promote your good reviews: promote it now if you find something good
Review the reviews: to determine what people say and what you should do next.
Below are the slide decks for all the Master Classes on Friday, April 15th 2016 at at Toronto Marriott Downtown Eaton Centre Hotel, Toronto, Canada.
Master Classes (On Demand)
Friday, April 15th, 2016
Andrew touched upon these aspects of social media marketing: assumptions, landscape, enterprise, advocacy and branding, and ROI, as affected by factors such as speed of adoption and rate of change.
- Phones being used as computing devices rather than phones, mobile usage is huge
- Snapchat audience is under 24yo so know if you need to be there for your brand
- Rich media – photographic and video is the most engaging –think about how you can incorporate that in your social media – audience is willing to forego production value if content in exchange for good content
- You could be rewarded for social media performance but also just as easily punished for not showing up either. Remember to get your brand account on all channels so someone might not get your name as a parody account to use against you.
- Think about long-term repercussions of social media interactions. Does not take much to delight someone and turn him or her into an advocate.
- Create content that educates, lead with value, and be helpful.
- Building a social enterprise – Listen to, engage with, and influence your audience. People go to Google to ask a question, but they turn to social media for a recommendation, referral or suggestion – what are you doing to be the recommended option?
- Media policy is important – train, guide, empower employees to use social media in the right manner for your brand. Employee advocacy helps in visibility, brand recognition, and inbound interest.
- Consider what are your organizations objectives for next 4-6 months. If nothing to do with social, then how does social help achieve those goals, integrate social with sales and marketing objectives, do different departments cooperate ad collaborate?
- So…connect the dots, how does social close the loop to conversion
- What are your social media marketing objectives? Customer satisfaction, alignment between units and departments? What are the processes and measurements in place, people identified to work on this?
- How well are you serving your customers, how do they feel about your products and services.
- Benchmarking – baseline, frequency, tools, who is involved, where are you and where do you want to go, what is the plan, what kind of growth – incremental or aggressive? Select tools, test, measure, adjust, avoid analysis paralysis!
Use social media to drive traffic back to a property that you own.
● SEM platforms:
○ AdWords – ad extensions – can help your campaigns perform better
○ Bing adCenter
○ Yahoo Gemini
● Wall Street has reported that keywords and clicks have gotten more expensive over the last 2 years
● Media auctions can be painful – the winner’s curse: there are only 2 kinds of marketers at the top of the PPC search results:
○ Brilliant marketers
○ lucky/irrational idiots
● There are lots of layers in the paid search process
○ Quality score = Google gives to each ad and keyword combo in its system at a specific time and geo (pre-click leverage)
○ Your score compares you against your peers
○ When you have a higher quality score, you have more leverage
○ Every improvement you make (e.g. average order size, shopping cart size, conversion rate, CTR), the max bid increases — think of it as compound impact
● Bid Management: top 10% of keywords spend 80% of your budget (based on 25 client analysis)
○ Long-tail: so skinny and long that it’s almost not worth it to go after
○ You should spend all of your time trying to optimize around your top 10%
● Your top 10% of spending keywords
○ Optimal geography – a person’s geography tells you about your consumers
○ Keyword tells you about intent
● PLA = product listing ads (product SKU, description)
● Long tail = wrong tail: going long won’t work because someone w/ broader match type will likely prevail
● Segmentation = your best tool
○ Do an analysis of day parting based on conversion rate and incremental page views
○ A bid management platform will notice if something breaks
● Attribution modeling = You need to figure out all the other steps the consumer took to click on your ad (e.g. a display ad delivered 20% of impact that led to click and conversion on search ad)
○ Marginal elasticity: does purchase behavior changed based on price? Example: cigarettes and gas are not elastic.
○ What keywords are more or less elastic? You need to look at keyword elasticity to determine bid.
○ A common question is should we bid on our brand keyword (e.g. Foot Locker)? The smart marketers have a different CTA for a paid search vs. an organic search.
○ You should also take into account Microconversions (newsletter registrations, visits to Contact Us page, Facebook likes)
● Geo-targeting analysis: look at conversion rate by geo
● Question: how do you supervise an agency and audit to know they’re doing SEM correctly (e.g. do you look at bounce rate metrics)?
○ Answer: opportunity costs are difficult to measure. You can hire another agency to audit the original agency’s campaigns. Look at quality score in relation to account structure.
● SEO — you need the right site strategy: you need to understand the rapidly changing world of algorithms that dramatically change rankings.
○ Google has made more changes in the last 3 years than in the previous 10 years because SEO’ers are getting more savvy.
○ SEO is a meritocracy – find the SEO “white space”
○ Search engine land: periodic SEO chart http://searchengineland.com/seotable
○ Google has changed its search algorithm in the last 3 years to steer away from keywords to intent
○ Google has gone beyond universal search (images, site, etc…) – they look beyond content now; they are trying to guess what your customers want
■ Google imputes Likely Intent = you need to think about what Google thinks is likely
○ No human will know why something ranks (years ago, humans did determine the ranking), now metrics drive the algorithm
■ Relative CTR vs. other results
■ Long to short click ratio
■ Metrics of user engagement on the page
○ Still, you need old ranking inputs (and then layer in new algorithmic factors)
■ Layer in searcher behavior outputs: visits (search, direct, other), time on site, bounce rate, pageviews per session, sharing via Gmail, repeat visits
○ Does improving CTR improve your position? Not necessarily. Take bounce rate into account as well.
○ Every element counts (Moz): did you get organic sitelinks? Is there a brand dropdown? Is the title compelling?
○ Does social activity predict SEO success? Google will look at dwell time, bounce rate, email data, Google G+ engagement. Think beyond clicks and focus on your social presence.
● SEO isn’t purely a marketing function; other groups in your company should be thinking about the company’s search results.
○ HR should think about LinkedIn results showing up in a search.
○ Investor Relations should be interested in showing in relevant search results when people search for stock prices
● Youtility: Be a farmer, not a hunter
○ Example: Hilton taught concierges how to search for questions on social sites and respond to users
○ Example: Disney Magic Timer app w/ Oral-B
● 3 types of Youtility:
○ Self-serve information: SEO 101, consumer has intent to make a purchase
■ Intercept example: UK app that gives you an eye test and then recommends a nearby optician
■ If you teach better, you sell better
○ Radical Transparency: build trust with your consumers via your content
■ GoodRX site which shows how different pharmacies price medications
○ Real-Time Relevancy
■ Vanderbilt University created an app for coaches to track heat index, weather in the summer
■ New-York Presbyterian Hospital created a public safety commercial on how to do CPR, then created a playlist on Spotify with songs that had the same beat as Stayin’ Alive (you should push on the chest to the same beat as Stayin’ Alive – 100 beats/minute)
● 10 mistakes to avoid in content marketing
1. Not knowing your audience
2. No “About” page – e.g. no information about an e-book
3. Not promoting your content on social (content is fire, social media is gasoline; use social to promote Youtility first, company second
4. Not sharing personal stories
5. Poor editing & typos; Video content should be less than 2 minutes; ideal blog post for B2B side ~ 750-1500 words
6. No editorial mission or voice
7. Content that is not visual enough: people only read 20% of the text on a page. When an image is paired w/ the text, ppl retain 65% of the content 3 days later.
8. Not analyzing data: review your analytics to learn about what people like and don’t like (Google Analytics, email surveys, content shares on social media, hashtag analysis)
9. Not creating relevant headlines
i. 6-8 words are the ideal number of words in a headline
ii. The Ultimate Headline formula: number + adjective + keyword + rationale + promise = ultimate formula
10. Ignoring comments: even negative comments should help your content strategy
● Content Operations
○ The See-Think-Do Model: the master funnel for any content strategy
■ See: Awareness
■ Think: Consideration, Research
■ Do: Conversion, Action
■ Share: sharing activity, public reviews, UGC
○ Follow the 1:8 Rule – for every 1 piece of content, you should be able to produce 8 different pieces of follow-up content (e.g. video based on original blog post)
○ Amplify through Brand Ambassadors: consider paid promotion and content, SocialToaster is a good tool
○ Align with Fan Usage: be where the fans are (e.g. on Facebook – users are on between 7 AM – 8 PM MST). B2B: Sunday nights are peak usage times for your B2B clients for a blog post.
○ Align with Personas: create personas of your customers and align your content to market to them
■ Example: Flowcrete (flooring & cleaning solution) created personas for an (e.g.) janitor and then created specific marketing content to each persona
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The DigiMarCon Difference
Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year
Global Event Series
DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
5-Star Luxury Event Venues
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Extensive & Memorable Networking Experiences
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
Industry Thought Leaders from Leading Brands
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
Premium Comfortable Meeting Spaces
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
Value for Money & Generous Discounts
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Collaborative Learning & Audience Participation
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
Meet the Speakers in Person
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Exceptional Customer Service
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
TECHSPO Technology Expo
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
On Demand Library Access
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
The Largest Digital Marketing, Media & Advertising Community
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
Safe, Clean & Hygienic Event Environment
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
- Limiting Venue Capacities to allow for Social Distancing
- Health and Safety Protocols
- Safe Food and Beverages and Food-handling
- Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
- Sanitation and Disinfection of Common and High-Traffic Areas
- Physical Distancing Measures Between Attendees
- Social Distancing Room and Seating Configurations
- Non-Contact Thermal Temperature Scanning
Hybrid Events: Attend In-Person or Online
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
High-Profile Audience From Leading Brands
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning
Got questions? We have answers…
This page will answer many of the questions you may have about DigiMarCon Canada 2026.
DigiMarCon Canada 2026 takes place from April 15th to 16th, 2026 at the Toronto Marriott Downtown Eaton Centre Hotel, Toronto, ON. Click here for travel details.
Toronto Marriott Downtown Eaton Centre Hotel Address:
525 Bay Street
Toronto, ON M5G 2L2
Canada
Location:
- 2.5 km from Billy Bishop Toronto City Airport (YTZ)
- 25 km from Toronto Pearson International Airport (YYZ)
- 85 km from John C. Munro Hamilton International Airport (YHM)
- Nearest Subway Station: Dundas Subway Station (0.1 km)
- Nearest Train Station: Union Station (1 km)
- One of the most convenient choices among Toronto Downtown hotels with parking.
Directions:
From Billy Bishop Toronto City Airport (YTZ):
- Take the Gardiner Expressway East and exit at York/Bay Streets.
- Follow Bay Street north and the hotel will be on the right just north of Queen Street.
- Arrive at Toronto Marriott Downtown Eaton Centre Hotel
- Estimated taxi fare: 20 CAD (one way)
From Toronto Pearson International Airport (YYZ):
- Take Highway 427 South to the QEW-Queen Elizabeth Way East to the Gardiner Expressway East and exit at York/Bay Streets.
- Follow Bay Street north and the hotel will be on the right just north of Queen Street.
- Arrive at Toronto Marriott Downtown Eaton Centre Hotel
- Estimated taxi fare: 65 CAD (one way)
From John C. Munro Hamilton International Airport (YHM):
- Take Highway 403 East to the QEW-Queen Elizabeth Way East to Gardiner Expressway and exit at York/Bay Streets.
- Follow Bay Street north and the hotel will be on the right just north of Queen Street.
- Arrive at Toronto Marriott Downtown Eaton Centre Hotel
- Estimated taxi fare: 100 CAD (one way)
Parking Information:
On-site parking, fee: 7 CAD hourly, 35 CAD daily
Valet parking, fee: 45 CAD daily (subject to change).
Here’s the high-level schedule (note: all times are Eastern Daylight Time):
Friday, May 16, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am - 12:00pm: General Session
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 3:00pm: General Session
3:00pm – 3:40pm: Refreshments & Networking
3:40pm – 5:00pm: General Session
5:00pm – 5:30pm: Charter Bus to Distillery District
5:00pm – 9:00pm: Welcome Dinner Reception
7:30pm – 9:00pm: Charter Bus to Toronto Marriott Downtown Hotel
Friday, May 17, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am – 12:30pm: Master Classes
12:30pm – 1:30pm: Networking Luncheon
1:30pm – 3:30pm: Master Classes
3:30pm - 5:30pm: Farewell Cocktail Reception
Regular price is $797 (CAD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (CAD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (CAD). For more information about pricing and the different passes available please click here.
Your completed Main Conference Pass registration provides you the following:
- Conference Bag
- All General Sessions – Friday, April 15th, 2019
- TECHSPO Hall (Unlimited Access) – Friday, April 15th, 2019
- AM/PM Refreshments, Networking Luncheon – Friday, April 15th, 2019
- Welcome Dinner Reception – Friday, April 15th, 2019
Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:
- All Master Classes – Friday, April 15th, 2019
- TECHSPO Hall (Unlimited Access) – Friday, April 15th, 2019
- AM Refreshments, Networking Luncheon – Friday, April 15th, 2019
- Farewell Cocktail Reception – Friday, April 15th, 2019
- On Demand – Available online approximately 2 weeks after conference concludes
Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:
- VIP Priority Registration Check-In – Friday, April 15th, 2019
- VIP Seating on General Session Day – Friday, April 15th, 2019
- VIP Seating on Master Class Day – Friday, April 15th, 2019
Full registration information is available here.
The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.
Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.
There are just a few simple Group Registration rules:
- All registrants must be employed by the same company.
- All members of the group must be registered at the same time. Discounts will not be applied retroactively.
- You must pre-register to take advantage of these rates, which will not be offered on site.
- Group Registration Rates cannot be combined with any other offers.
More details about Group Rates here.
Academic, Government, Military & Non-Profit discount rates at DigiMarCon Canada 2026 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.
More details about Discount Rates here.
Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.
All attendees at the conference and networking events must be registered attendees who purchased tickets.
You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at]digimarcon.com (replace at with @). Only requests made by the original registrant will be honored.
You may cancel your participation in DigiMarCon Canada 2026 at any time, but please be aware of the following cancellation policy listed below.
Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.
Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon Canada 2026 registrations is not permitted.
Yes, international attendees are welcome at each of our conferences.
Yes, this is often requested for International Attendees. After you have registered, send a letter request email to [email protected] and provide your address, company name, company title and passport information to be included in the invitation letter.
You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.
The official conference hotel to stay in Toronto is;
Toronto Marriott Downtown Eaton Centre Hotel
525 Bay Street
Toronto, ON M5G 2L2
Canada
https://digimarconcanada.ca/toronto-marriott-downtown-eaton-centre-hotel/
Hotel Booking Instructions
To book a room at Toronto Marriott Downtown Eaton Centre Hotel follow the instructions below;
By Phone:
Call 1-800-228-9290, ask for reservations, give group name ‘DigiMarCon Canada 2026’ and arrival date and book.
A full list of the official conference networking functions are available here.
Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at]digimarcon.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.
There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at]digimarcon.com (replace at with @), if you are interested in this opportunity.
Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.
Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.
Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon Canada 2026.
Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.
Can’t find an answer you’re looking for?
Thank you for visiting our web site. This privacy policy tells you how we use personal information collected at this site. This privacy policy ("Privacy Policy") will tell you what information we collect about you and about your use of our Web site (“Site”). It will explain how we protect that information and what choices you have about how it is used. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. We encourage you to read this Privacy Policy carefully so that you will understand clearly how DigiMarCon, LLC ("DigiMarCon") may collect and use information provided by you.
DigiMarCon will inform you of the following in this privacy policy:
- What personally identifiable information of yours is collected;
- What organization is collecting the information;
- How the information is used;
- With whom the information may be shared;
- What choices are available regarding collection, use and distribution of the information;
- What kind of security procedures are in place to protect the loss, misuse or alteration of information under our control; and,
- How you can correct any inaccuracies in the information.
I. INFORMATION COLLECTED BY DigiMarCon OR ON DigiMarCon BEHALF
A. In General
Personally identifiable information (Personal Information) is information that can be used to identify or contact you. We collect the Personal Information that you provide to us in two general and distinct ways: (1) when you choose to purchase various services or products offered by DigiMarCon and/or its affiliated business partners, or (2) when you choose to participate in surveys or send e-mails to DigiMarCon. This Site is not intended for use by persons under eighteen (18) years of age. DigiMarCon does not knowingly collect Personal Information from or about children under the age of eighteen (18).
B. Registration and Other Information
You may view or use our Site without registering or submitting any Personal Information. In that case, the only information we collect will be non-personal information collected through the use of cookies or web beacons (see details below). However, in order to have access to certain products and services available on the Site, you are required to complete a registration form and provide other information, including Personal Information, reasonably necessary for us to provide the products and/or services for you.
C. Cookies
We collect anonymous, non-confidential, and non-personal information when you use our site, send us e-mails, or respond to special promotions or newsletters that we may send to you from time to time. For example, cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits a site and the activities they conduct while on that site (such as the chat rooms you visited, whether you submitted orders for services or products, etc.). Every computer is assigned a different cookie by DigiMarCon. The information collected by cookies helps us dynamically generate advertising and content on web pages or in e-mails specifically designed for you and also allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. It may be possible to link non-personal cookie information to Personal Information collected. You may be able to turn off cookies in your browser, but this may hinder our ability to provide you with certain services or your ability to enjoy certain features of the Site.
D. Web Beacons
In limited circumstances we also may use "web beacons" to collect anonymous, non-personal information about your use of our Web site and the sites of selected affiliated partners, and your use of e-mails, special promotions or newsletters we may send to you from time to time. Web beacons are tiny graphic image files imbedded in a web page or e-mail that provide a presence on the web page or e-mail and send back to its home server information from the Users' browser. The information collected by web beacons allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails, and for what purposes. It may be possible to link non-personal web beacon information to Personal Information collected.
E. E-mails and Newsletters
As noted in the discussions of cookies and web beacons (see above), we collect anonymous, non-personal information about your use of e-mails and newsletters that we may send to you from time to time. In some cases, when you click on a link or an advertisement in an e-mail or newsletter, your browser may be momentarily directed to the site of a third party which, acting on DigiMarCon behalf (see Disclosure to Web site Service and Content Contractors, below), notes or "counts" your response to the e-mail or newsletter before re-directing your browser to its proper destination. This re-direction process will not be apparent to you.
F. Information Collected by Third Parties Not Acting on DigiMarCon Behalf
Sponsors, business partners or advertisers on the Site or in e-mails, special promotions or newsletters we may send to you from time to time may also use their own cookies or web beacons when you click on their advertisement or link to their site or service, or even if the advertisement simply appears on a page or in an e-mail that you are viewing. Some advertisers use companies other than DigiMarCon to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect non-personal information through the use of cookies or web beacons on our Web site. In certain situations, information collection may be facilitated by momentarily directing your browser to the site of an Ad Server or other third party acting on behalf of the sponsor, business partner, or advertiser before re-directing your browser to its proper destination (e.g., back to DigiMarCon to show the ad, or to the advertiser's Web site); this re-direction process will not be apparent to you. We do not control these third parties' use of cookies or web beacons, or how they manage the non-personal information they gather through them. However, you should review the privacy policy of other sites you visit or link to from our site to understand how these other sites use cookies and how they use the information they collect through the use of cookies or web beacons on their own sites.
G. Public Forums
This Privacy Policy does not apply when you use DigiMarCon public forums if and when they become available. As a service to our users, DigiMarCon may feature chat rooms and bulletin boards where users can share information and support one another or where users can post questions for other users to answer. You should be aware that any information shared in a chat room, bulletin board, or other type of posting is public information and may be seen, disclosed to or collected by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any personal information in any public forum.
H. E-mails to DigiMarCon
This Privacy Policy does not apply to any information, such as business information, resumes, ideas, concepts or inventions sent to DigiMarCon by e-mail to the various DigiMarCon departments listed on the DigiMarCon Web site. If you want to keep business information, resumes, ideas, concepts or inventions private or proprietary, do not send them in an e-mail to DigiMarCon. We try to answer every e-mail in a timely manner, but are not always able to do so.
II. DISCLOSURE OF YOUR INFORMATION
A. Generally
Except as set forth in this Section II, or as specifically agreed to by you, DigiMarCon will employ best efforts to not use or disclose any Personal Information it gathers from you unless reasonably required in order to answer your questions, provide products and/or services you may request or purchase from DigiMarCon (such as, information we need to share with our credit card internet gateway), or to comply with governmental or internal record-keeping requirements as reasonably required. We may release Personal Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a financial threat to you or others. In the event that we are legally compelled to disclose your Personal Information to a third party, we will notify you unless doing so would violate the law or court order.
B. Disclosure to DigiMarCon Subsidiaries/Affiliated Entities
DigiMarCon may disclose Personal Information to its corporate subsidiaries or entities affiliated with DigiMarCon. Any Personal Information provided to DigiMarCon subsidiaries or entities affiliated with DigiMarCon will be treated by those subsidiaries and affiliated entities in accordance with the terms of this Privacy Policy.
C. Disclosure to DigiMarCon Operations and Maintenance Contractors
DigiMarCon operations and maintenance contractors may sometimes have limited access to your Personal Information in the course of providing products or services to DigiMarCon. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to operation and maintenance of our Web site. These contractors also may have access to your e-mail address to send newsletters or special promotions to you on our behalf or to send e-mails to you for purposes such as conducting market research on our behalf. Access to your Personal Information by these contractors is limited to the information reasonably necessary in order for the contractor to perform its limited function for DigiMarCon.
D. Disclosure to Web site Service and Content Contractors
Certain content and products and services offered to you through our Web site are served on Web sites hosted and operated by a company other than DigiMarCon ("Third Party Contractor Web sites"). Therefore, if you purchase services or products through one of these Third Party Contractor Web sites, you will be purchasing it from the Third Party Contractor and not from DigiMarCon. Further, you should be aware that any information you disclose once you access these other sites is not subject to this Privacy Policy. DigiMarCon does not endorse and is not responsible for the privacy practices of these Third Party Contractor Web sites and, therefore, you should review the privacy policy posted on the other site to understand how that Third Party Contractor Web site collects and uses your Personal Information. Also, if you have reason to believe that you may be leaving our Web site and entering a Third Party Contractor Web site, you should be cautious about providing any Personal Information until you have reviewed the privacy policy posted on the other site.
E. Disclosure to or by Co-branded Channel Partners
DigiMarCon is a contractor and provides co-branded products and/or services to Web sites hosted and operated by companies other than DigiMarCon ("Channel Partner Web sites"). You can only access these co-branded content and products and/or services through the Channel Partner Web site. The co-branded DigiMarCon pages that you may access through a Channel Partner Web site have different registration processes and opportunities for information collection, and Personal Information that you provide on these pages may be shared with the Channel Partners. Each of these co-branded DigiMarCon sites has its own privacy policy posted on that site. Therefore, if you visit one of these co-branded DigiMarCon sites, please read the privacy policy that is posted on that site, as well as the individual privacy policy of the Channel Partner Web site.
F. Disclosure to Linked Sites
In addition to the Third Party Contractor Web sites that you may access as described above, for your convenience there are links to Web sites operated by companies other than DigiMarCon that are not contractors who provide content, products, and/or services through our Web site ("Third Party Web sites"). These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors or affiliated business partners of DigiMarCon. DigiMarCon does not disclose your Personal Information to these Third Party Web sites without obtaining your consent. DigiMarCon does not endorse and is not responsible for the privacy practices or content of these sites. If you choose to link to one of these Third Party Web sites, you should review the privacy policy posted on this other site to understand how that Third Party Web site collects and uses your Personal Information.
G. Disclosure of Aggregate Information
DigiMarCon may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our site and the activities they conduct while on our site. We might also inform a company that performs services or that provides products and/or services to DigiMarCon (that may or may not be a DigiMarCon business partner or an advertiser on our site) that "50% of our users live in the USA" or that "85% of our users have purchased products and/or services which can be downloaded from DigiMarCon Web site." Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We may not limit the third parties' use of the Aggregate Information.
III. HOW DigiMarCon HANDLES PRIVACY AND SECURITY INTERNALLY
DigiMarCon wants your Personal Information to remain as secure and accurate as possible. We implement appropriate measures and processes to protect your Personal Information and maintain its quality, such as encryption. Although we make reasonable efforts to protect your Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that thieves could find a way to thwart our security systems.
IV. YOUR PRIVACY CHOICES
You will be given the option to opt in or sign up for recurring informational/promotional e-mails from DigiMarCon and/or third parties. You may opt out of receiving e-mails from or on behalf of DigiMarCon. You may opt out of receiving these e-mails and newsletters at any time. When you have received a newsletter you wish to stop, click on the "reply" button in your mail program, then type in the word "UNSUBSCRIBE" in the "Subject" field and send. DigiMarCon Customer Service will unsubscribe you.
You may also have the option of receiving e-mails or newsletters from third parties, participating in research or marketing surveys and participating in other activities. You may exercise these options by placing a check mark beside a statement that expresses a preference for receiving these communications or participating in these activities. You may change your decision at any time by following the directions regarding how to unsubscribe from these e-mails or newsletters.
This privacy statement applies only to the Site. The DigiMarCon Web site does contain links to other sites. Once you enter another Web site (whether through an advertisement, service, or content link), be aware that DigiMarCon has no control over and is not responsible for the privacy practices of such other sites. We encourage you to look for and review the privacy statements of each and every Web site that you visit through a link or advertisement on DigiMarCon Web site or any site that collects Personal Information from you.
V. UPDATING YOUR PERSONAL INFORMATION AND CONTACTING DigiMarCon
You can always contact us in order to (1) delete your Personal Information from our systems, (2) update the Personal Information that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at [email protected]. Such changes will not have any effect on other information that DigiMarCon maintains. If you have a complaint or problem you may e-mail us at [email protected] and the customer service department will forward your complaint to the appropriate internal DigiMarCon department for a response or resolution. We try to answer every e-mail in a timely manner but are not always able to do so.
You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to DigiMarCon from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request, we will endeavor to delete all Personal Information stored in the databases we actively use for research and daily business activities, as well as other readily searchable media.
In the future and without notice to you, we may make significant or non-significant changes to our privacy policy affecting the use of the Personal Information you provide to us or other information we have gathered. You should visit our Web site from time to time and read our Privacy Policy then in effect to familiarize yourself with the current version.
Acceptance of Terms of Use of This Website. DigiMarCon, LLC ("Company") makes this website (the "Site"), including all information, documents, text, and graphics on the Site (collectively, the "Site Materials") as well as all software, products, and services offered and/or operated by Company and/or third parties through the Site (collectively, the "Products and Services"), available for your use subject to the terms and conditions set forth in this document, as may be revised from time to time by Company (collectively, the "Terms of Use"). BY ACCESSING OR USING THIS SITE IN ANY WAY, INCLUDING, WITHOUT LIMITATION, EVALUATING, DOWNLOADING, PURCHASING, AND/OR USING ANY OF THE SITE MATERIALS OR PRODUCTS AND SERVICES DISPLAYED AND/OR OFFERED ON THIS SITE, OR BY MERELY BROWSING THIS SITE, YOU EXPRESSLY ACKNOWLEDGE THAT YOU HAVE READ AND AGREE TO BE BOUND BY THE TERMS OF USE AND COMPANY'S PRIVACY POLICY, WHICH IS INCORPORATED HEREIN BY REFERENCE.
This Site is intended for lawful use by persons over eighteen (18) years of age. Company reserves the right to change the Terms of Use and other Company guidelines and policies (including, but not limited to, the Privacy Policy and the Registration Terms and Conditions) posted on the Site from time to time at its sole discretion, with or without notice, and the revised Terms of Use and other revised guidelines and policies shall be posted on the Site. Your continued use of the Site, or any Products and Services accessible through it, constitutes your acceptance of the revised Terms of Use, and your use of the Site will be subject to the most current version of the Terms of Use, policies, and guidelines posted on the Site at the time of such use. Therefore, you should periodically check the Terms of Use and policies on Company's home page to view the then current versions. If you breach any of the Terms of Use, your authorization to use this Site and any authorized use of Site Materials shall automatically terminate, any Site Materials downloaded or printed from the Site, whether authorized or unauthorized, must be immediately destroyed and, in certain cases, you may also be required to immediately stop using Company's Products and/or Services.
Certain Products and Services available on or through this Site are available only to persons who have purchased or subscribed to them under a paid or trial subscription agreement with Company or one of its affiliates (the "Subscribers") or persons invited by Company or one of its affiliates to evaluate such Products and/or Services, or who have requested the right to perform such an evaluation.
Intellectual Property; Limited License to Users. This Site, the Site Materials, and the Products and Services are protected by copyright, trademark, patent, and/or other intellectual property laws, and any unauthorized use of the Site, Site Materials, and/or Products and Services may violate such laws in addition to the Terms of Use. Except as expressly provided herein, Company and its licensors and suppliers do not grant any express or implied license to the Site, Site Materials, Products or Services. You agree not to copy, republish, download, transmit, modify, rent, lease, loan, sell, assign, distribute, license, sublicense, reverse engineer, or create derivative works based on, the Site, the Site Materials, or its Products and Services, except if expressly authorized herein.
Use of Services. When purchasing or using Products and/or Services on this Site that are offered by Company, you shall be subject to any agreements or licenses applicable to such Products and/or Services (“Specific Agreement”) and to the Terms of Use. Specific Agreements may contain terms and conditions in addition to those in the Terms of Use but all terms and conditions of the Specific Agreements and the Terms of Use shall apply. In the event of a conflict between the Terms of Use and any Specific Agreement, the Specific Agreement shall control with respect to your rights to the Product or Service.
In addition to the Products and Services offered by Company, this Site also advertises, offers, or makes available information, products and/or services provided by third parties (collectively, the "Third Party Materials"). Third Party products and/or services are governed by separate agreements or licenses with the Third Parties. Company offers no guarantees and assumes no responsibility or liability of any type with respect to the Third Party Materials, including any liability resulting from incompatibility between Third Party products and/or services and the products and/or services provided by Company. You agree that you will not hold Company responsible or liable with respect to the Third Party Materials or seek to do so.
Use of Software, Products, and Services. The software, Products and Services, and accompanying documentation that is made available through this Site, whether made available by downloading or otherwise, is the copyrighted and/or patented work of Company and/or its licensors and/or suppliers. Use of the software, Products and Services, and accompanying documentation is governed by the terms of the agreement or license that accompanies or is included with such software or Products and Services. You will not be able to download or install any software or Product that is accompanied by or includes a license agreement, and you will not be able to use any Service, unless you agree to the terms of the applicable license agreement. If you do not agree to such terms, you will not be able to use the software, Products or Services. Absent a license agreement that accompanies the software or Products and Services, use of the software or Products and Services will be governed by the Terms of Use. You agree that you will not decompile, reverse engineer, or otherwise attempt to discover the source code of the software and Products and Services available on this Site, and that you will not decompile or reverse engineer any of the Products and Services.
Use of Site Materials. Except as may be indicated to the contrary elsewhere on this Site, you may view, download, and print the Site Materials available on this Site subject to the following conditions:
- The Site Materials may be used solely for personal, non-commercial, informational purposes.
- The Site Materials may not be modified or altered in any way.
- The Site Materials on the Site may not be distributed or sold, rented, leased, or licensed to others.
- You may not remove any copyright or other proprietary notices contained in the Site Materials.
- Company reserves the right to revoke the authorization to view, download, copy, and/or print the Site Materials available on this Site at any time, and any such use shall be discontinued immediately upon notice from Company.
- Any rights granted to you by Company constitute a license and not a transfer of title.
Important Exceptions: Various sections of the Site (such as, by way of example only, demonstrations which show the use and/or utilization of Company Products and/or Services in the movie production industry, or showcase the work of creative professionals) belong to their creators (the "Third Party Content"), may be protected by copyright or other proprietary laws, and are for display and demonstration purposes only. Accordingly, you may not download, use, copy or print Third Party Content unless there is a notice associated with the Third Party Content work expressly permitting downloading, use, copy and/or printing. The rights specified above i.e., the right to view, download, and print the Site Materials and Third Party Content available on this Site are not applicable to the design or layout of this Site. Elements of this Site are protected by copyright and other laws and may not be copied, reproduced or imitated in whole or in part.
Trademark Information. The trademarks, logos, and service marks ("Marks") displayed on this Site are the property of Company or third parties. You are not permitted to use the Marks without the prior written consent of the owner of the Mark. DigiMarCon is a trademark of Company.
Submission of Information. Information submitted through this Site may be accessed and used by a Company service provider. Although Company and Company's service provider (Paypal, Inc) each take certain steps in an effort to protect the electronic transmission of credit card numbers or social security numbers ("Financial Information") that you submit through the Site, Company does not guarantee the security of any information transmitted to or from the Site. You understand and agree to assume the security risk for any information you provide using the Site.
Other than the Financial Information, do not send any confidential or proprietary information through the Site. Except for the Financial Information or personally identifiable information relative to you, any information you do send through the Site will be deemed NOT to be confidential ("Non-Confidential Information"). For any Non-Confidential Information you do send, post or submit, you hereby grant Company and its affiliates, successors, and assigns an unrestricted, royalty-free, irrevocable, worldwide license to use, reproduce, display, perform, modify, transmit and distribute the Non-Confidential Information, and agree that Company is free to use any ideas, concepts, know-how or techniques that you send Company for any purpose and in any manner whatsoever without compensation to you or any other person sending the Non-Confidential Information. You represent and warrant that you own or otherwise control all of the rights to the Non-Confidential Information and that public posting and use of your content by Company or its affiliates, successors or assigns, will not infringe or violate the rights of any third party. If you submit personally identifiable information via the Site, Company will treat it in accordance with the Privacy Policy found on the home page of this Site and our service provider will treat it in accordance with its Privacy Policy, which can be found here: https://cms.paypal.com/us/cgi-bin/marketingweb?cmd=_render-content&content_ID=ua/Privacy_full&am/
You are prohibited from posting or transmitting to or from the Site any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material, or any other material that could give rise to any civil or criminal liability under the law.
User Conduct. In using the Site, including all Products and Services available through it, you agree:
- not to disrupt or interfere with any other user's use or enjoyment of the Site or affiliated or linked sites;
- not to upload or otherwise transmit through the Site any viruses or other harmful, disruptive, or destructive files;
- not to create a false identity;
- not to use or attempt to use another's account, password, services, or systems;
- not to attempt to transmit any content which you are not authorized to transmit; and
- not to disrupt or interfere with the security of, or otherwise cause harm to, the Site, or any Products and Services, Site Materials, system resources, accounts, passwords, servers, or networks connected to or accessible through the Site or any affiliated or linked sites.
Managing Content and Communications. Although it is not our intention to do so, Company reserves the right, in its sole discretion, to delete or remove your content from the Site and to restrict, suspend, or terminate your access to all or part of this Site, at any time if we have cause to do so (including, without limitation, our good faith belief that you have violated the Terms of Use) without prior notice or liability. In addition, Company reserves the right to delete or remove your content if the applicable subscription or license has expired or lapsed or if Company has a good faith belief that you have violated these Terms of Use or any law or regulation, or that such deletion or removal is necessary to comply with the law or to protect the rights of Company or others. Company may, but is not obligated to, monitor or review (i) any areas on the Site where users transmit content, and (ii) the substance of any content. To the maximum extent permitted by law, Company will have no liability related to your content arising under the laws of copyright, libel, privacy, obscenity, or otherwise. Company also disclaims all liability with respect to the misuse, loss, modification, destruction, or unavailability of any of your content.
Use and Protection of Account Number and Password. You are responsible for maintaining the confidentiality of your account number, account name, and/or password, where and when applicable to the Site. You are responsible for damages resulting from all uses of your account number, account name, and/or password, whether actually or expressly authorized by you, unless access to your account number, account name, and/or password was obtained through no fault or negligence of your own.
WARRANTIES AND DISCLAIMERS. EXCEPT AS EXPRESSLY PROVIDED OTHERWISE IN A WRITTEN AGREEMENT BETWEEN YOU AND COMPANY, THIS SITE, AND ALL SITE MATERIALS, PRODUCTS, AND SERVICES ACCESSIBLE THROUGH THIS SITE ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, PERFORMANCE, OR FITNESS FOR A PARTICULAR PURPOSE, OR THE WARRANTY OF NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING,COMPANY MAKES NO WARRANTY THAT (i) THE SITE MATERIALS, PRODUCTS, AND SERVICES WILL MEET YOUR REQUIREMENTS; (ii) THE SITE MATERIALS, PRODUCTS, AND SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, ALWAYS AVAILABLE, OR ERROR-FREE; (iii) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SITE MATERIALS, PRODUCTS, AND SERVICES WILL BE EFFECTIVE, ACCURATE, OR RELIABLE; (iv) THE QUALITY OF ANY SITE MATERIALS, PRODUCTS, AND SERVICES PURCHASED OR ACCESSIBLE BY YOU THROUGH THE SITE WILL MEET YOUR EXPECTATIONS; AND (v) ANY ERRORS IN THE PRODUCTS AND SERVICES OBTAINED FROM OR USED THROUGH THE SITE, OR ANY DEFECTS IN THE SITE, THE SITE MATERIALS, PRODUCTS, AND SERVICES, WILL BE CORRECTED.
THIS SITE COULD INCLUDE TECHNICAL OR OTHER MISTAKES, INACCURACIES, OR TYPOGRAPHICAL ERRORS.COMPANY MAY MAKE CHANGES TO THE SITE MATERIALS, PRODUCTS, AND/OR SERVICES AT THIS SITE, INCLUDING THE PRICES AND DESCRIPTIONS OF ANY PRODUCTS AND SERVICES LISTED HEREIN, AT ANY TIME WITHOUT NOTICE. THE SITE MATERIALS, PRODUCTS, AND/OR SERVICES AT THIS SITE MAY BE OUT OF DATE, AND COMPANY MAKES NO COMMITMENT TO UPDATE SUCH SITE MATERIALS, PRODUCTS, AND/OR SERVICES. YOU UNDERSTAND AND ACKNOWLEDGE THAT (i) COMPANY DOES NOT CONTROL, ENDORSE, OR ACCEPT RESPONSIBILITY FOR ANY CONTENT, PRODUCTS, OR SERVICES OFFERED AND/OR PERFORMED BY THIRD PARTIES THROUGH THE SITE, INCLUDING, WITHOUT LIMITATION, THOSE PROVIDED BY THIRD PARTY VENDORS OR THOSE ACCESSIBLE THROUGH LINKS ON THE SITE; (ii) COMPANY MAKES NO REPRESENTATIONS OR WARRANTIES WHATSOEVER ABOUT ANY SUCH THIRD PARTIES, THEIR CONTENT, PRODUCTS, OR SERVICES; (iii) ANY DEALINGS YOU MAY HAVE WITH SUCH THIRD PARTIES ARE AT YOUR OWN RISK; AND (iv) COMPANY SHALL NOT BE LIABLE OR RESPONSIBLE FOR ANY CONTENT, PRODUCTS, OR SERVICES OFFERED AND/OR PERFORMED BY THIRD PARTIES.
THE USE, INSTALLATION, AND/OR DOWNLOADING OF ANY SITE MATERIALS, PRODUCTS, AND SERVICES THROUGH THE SITE IS DONE AT YOUR OWN DISCRETION AND RISK AND WITH YOUR AGREEMENT THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER OR COMMUNICATIONS SYSTEMS OR SERVICES, LOSS OF DATA, OR OTHER HARM THAT RESULTS FROM SUCH ACTIVITIES. COMPANY ASSUMES NO LIABILITY FOR ANY COMPUTER VIRUS OR OTHER SIMILAR SOFTWARE CODE THAT IS INSTALLED, TRANSMITTED, OR DOWNLOADED TO YOUR COMPUTER OR COMMUNICATIONS SYSTEMS OR SERVICES FROM THE SITE OR IN CONNECTION WITH ANY SITE MATERIALS, PRODUCTS, AND SERVICES APPEARING ON AND/OR OFFERED THROUGH THE SITE. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROMCOMPANY OR THROUGH OR FROM THE SITE SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THE TERMS OF USE.
SOME STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES OR LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY MAY LAST, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. TO THE EXTENT PERMISSIBLE, ANY IMPLIED WARRANTIES ARE LIMITED TO NINETY (90) DAYS.
LIMITATION OF LIABILITY. IN NO EVENT INCLUDING, WITHOUT LIMITATION, NEGLIGENCE, SHALL COMPANY, ITS SUBSIDIARIES, AFFILIATES, AGENTS, OFFICERS, DIRECTORS, SHAREHOLDERS, ATTORNEYS, EMPLOYEES, PARTNERS, LICENSORS, OR SUPPLIERS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY SPECIAL, PUNITIVE, INCIDENTAL, INDIRECT, OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER, INCLUDING, WITHOUT LIMITATION, THOSE RESULTING FROM LOSS OF USE, DATA, OR PROFITS, WHETHER OR NOT COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR SUCH DAMAGES ARE FORESEEABLE, AND ON ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OF OR THE INABILITY TO USE THIS SITE, THE SITE MATERIALS, PRODUCTS, AND SERVICES, THE STATEMENTS OR ACTIONS OF ANY THIRD PARTY ON OR THROUGH THE SITE, ANY DEALINGS WITH VENDORS OR OTHER THIRD PARTIES, ANY UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA, ANY INFORMATION THAT IS SENT OR RECEIVED OR NOT SENT OR RECEIVED, ANY FAILURE TO STORE OR LOSS OF DATA, FILES, OR OTHER CONTENT, ANY SERVICES AVAILABLE THROUGH THE SITE THAT ARE DELAYED OR INTERRUPTED, OR ANY WEB SITE REFERENCED OR LINKED TO FROM THIS SITE.
SOME JURISDICTIONS PROHIBIT THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES. ACCORDINGLY, THE LIMITATIONS AND EXCLUSIONS SET FORTH ABOVE MAY NOT APPLY TO YOU.
International Users. This Site can be accessed from countries around the world and may contain references to Company Products and Services that are not available in your country. These references do not imply that Company intends to announce or provide such Products or Services in your country. The Site is controlled, operated, and administered by Company from its offices within the United States of America. Company makes no representation that the Site, or the Site Materials, Products, and Services appearing on or available through the Site, are appropriate, legal, or available for use at other locations outside the United States, and access to the Site from territories where the Site or any of the Site Materials, Products, and/or Services are illegal is prohibited. If you access the Site from a location outside the United States, you are responsible for compliance with all applicable laws.
Indemnity and Liability. You agree to indemnify and hold Company, and its subsidiaries, affiliates, officers, directors, shareholders, attorneys, agents, employees, licensors, suppliers, co-branders or other partners harmless from any claim or demand, including reasonable attorneys' fees and damages of any kind, made by any third party due to or arising out of content you submit to Company and/or transmit through the Site (including, without limitation, any content or computer viruses), your use of the Site or any Site Materials, your connection to the Site, your violation of the Terms of Use, the actions of any of your employees or agents in conjunction with the Site, or your violation of any rights of another person or entity or any and all laws and regulations applicable to these Terms of Use, and/or your use of Company's Products and/or Services.
Governing Law and Jurisdiction. This Site (excluding linked sites) is controlled by Company from its offices within the State of Delaware, United States of America. By accessing this Site, you and Company agree that all matters relating to your access to, or use of, this Site shall be governed by the statutes and laws of the State of Delaware, without regard to the conflicts of laws principles thereof. You and Company also agree and hereby submit to the exclusive personal jurisdiction and venue of the state and federal courts located in Wilmington, Delaware, USA.
General. The Terms of Use and the other guidelines, policies, licenses, and disclaimers posted on the Site constitute the entire agreement between Company and you with respect to your use of the Site. If for any reason a court of competent jurisdiction finds any provision of the Terms of Use or portion thereof to be unenforceable, that provision shall be enforced to the maximum extent permissible so as to effect the intent of the parties as reflected by that provision, and the remainder of the Terms of Use shall continue in full force and effect. Any failure by Company to enforce or exercise any provision of the Terms of Use or related right shall not constitute a waiver of that right or provision. The section titles used in the Terms of Use are purely for convenience and carry with them no legal or contractual effect.