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While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.
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Future of Marketing Briefing: The case for and against the death of the big brand adMarketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
6 hours ago -
Media Briefing: Brand authority and trust are becoming publishers’ newest AI assetsSome publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.
July 23, 2026 -
Future of TV Briefing: The streaming ad industry finally has levers to pull on qualityThis week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.
July 22, 2026 -
Ad Tech Briefing: Apple’s continued interest in adsA subtle policy update shines a light on how Apple differs from Google.
July 21, 2026 -
Media Buying Briefing: China remains a tough market for holding companies to figure outThe Chinese ad market has slipped away from holding companies that previously looked east for future growth.
July 20, 2026 -
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardomThis year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
July 17, 2026 -
Media Briefing: AI visibility is becoming publishers’ newest currencyPublishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.
July 16, 2026 -
Future of TV Briefing: The M&A match game (summer 2026 edition)This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.
July 15, 2026