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Klarna is a Swedish fintech company founded in 2005 that provides payment solutions for online shopping.
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The company operates in 17 countries, including the United States, the United Kingdom, Germany, and Australia.
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As of 2021, Klarna has over 18 million active users globally and over 250,000 retail partners.
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The company has raised over $3.7 billion in funding and is valued at over $31 billion.
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In 2020, Klarna reported revenue of $1.1 billion, a 40% increase from the previous year.
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The company's payment options include "Pay later" and "Slice it," which allow customers to defer payment or pay in installments, respectively.
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Klarna's payment solutions are particularly popular among younger generations, with over 60% of its users being under the age of 36.
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Klarna has been recognized as one of the most innovative companies in the world by Fast Company, and its CEO, Sebastian Siemiatkowski, was named one of Time's 100 most influential people in 2021.
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In addition to payment solutions, Klarna also offers savings and investment products through its Klarna Bank subsidiary.
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Klarna Revenue and Usage Statistics
Welcome to this blog post where we will explore the revenue and usage statistics of Klarna, a Swedish fintech company that provides payment solutions for online shopping. With the rise of e-commerce, Klarna has quickly become a popular payment method among consumers and merchants alike. In this blog post, we will take a deep dive into Klarna's revenue growth over the years, its user base, and how it stacks up against its competitors in the payment industry. We will also examine the impact of the COVID-19 pandemic on Klarna's business and its plans for future growth. So, let's dive into the world of Klarna and its fascinating journey in the world of online payments!
Klarna Key Statistics
Klarna Overview
| Launch date | June 2005 |
| HQ | Stockholm, Sweden/td> |
| Founders | Sebastian Siemiatkowski (co-founder, CEO), Knut Frängsmyr (deputy CEO), David Fock (CPO) |
| Industry | Finance |
Klarna Revenue
As of June 20, 2021, Klarna had a revenue of $1.42 billion, up 32% from the year before. Interchange and merchant fees are the main sources of income for the company.
Klarna Annual Revenue 2016 to 2021 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2016 | 384 |
| 2017 | 451 |
| 2018 | 588 |
| 2019 | 772 |
| 2020 | 1071 |
| 2021 | 1424 |
Klarna Profit
Profits for Klarna have declined since 2015, fallen into losses in 2019 and quadrupled to $730 million in 2021.
Klarna Annual Net Income 2017 to 2021 ($mm)
| Year | Net income/loss ($mm) |
|---|---|
| 2017 | 37.4 |
| 2018 | 10.8 |
| 2019 | -92.8 |
| 2020 | -167 |
| 2021 | -730 |
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Klarna GMV
Gross merchandise volume at Klarna has increased every year. In 2020, it grew by 50% and produced $80 billion in GMV.
Klarna Annual Gross Merchandize Volume 2017 to 2021 ($bn)
| Year | Gross merchandize volume ($bn) |
|---|---|
| 2017 | 21 |
| 2018 | 29 |
| 2019 | 35 |
| 2020 | 53 |
| 2021 | 80 |
Klarna Users
In 2021, about 150 million users utilised Klarna, an increase of 70% from the previous year. The mobile apps from Klarna are used by almost 40 million people.
Klarna Annual Users 2019 to 2021 (mm)
| Year | Users (mm) |
|---|---|
| 2019 | 45 |
| 2020 | 86 |
| 2021 | 147 |
Klarna Valuation
The value of Klarna has increased dramatically over the last two years as BNPL has become a popular alternative to credit for many customers.
Klarna valuation 2019 to 2021 ($bn)
| Date | Valuation ($bn) |
|---|---|
| August 2019 | 5.5 |
| September 2020 | 10.6 |
| March 2021 | 31 |
| July 2021 | 45.6 |
| July 2022 | 6.7 |
Klarna FAQ
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What is Klarna?
Klarna is a Swedish fintech company that offers a range of payment and financial services, including buy now, pay later options, instalment plans, and more.
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How does Klarna work?
Klarna offers several payment options that allow customers to buy products or services without paying upfront. These include pay in 4 instalments, pay in 30 days, and financing options. Customers can select their preferred payment option during checkout and then make payments according to the agreed terms.
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Is Klarna safe?
Yes, Klarna uses modern encryption methods to ensure the security of its customers' data and transactions. They also have strict security policies and procedures in place to protect against fraud and unauthorized access.
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Does Klarna charge interest?
Klarna may charge interest on certain payment plans, such as financing options. However, customers are typically made aware of any interest charges before agreeing to a payment plan.
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How do I sign up for Klarna?
You can sign up for Klarna on their website or through participating merchants. To sign up, you'll need to provide some personal information and agree to Klarna's terms and conditions.
