Just a few years ago, simply posting your CV on LinkedIn was all it took to catch the eye of potential employers. But times have changed. With millions of users active on the platform daily, standing out requires more than just listing your work experience. Nowadays, your LinkedIn profile is a virtual business media, showcasing Read More
Regardless of the industry you’re in, a proactive social media presence is an obligation. It’s pretty straightforward – most of your customers spend a lot of their time scrolling through their social media feeds. The better your strategy is to reach them there and tap into the conversation, the more chances you’ll have to increase Read More
Google Ads is an important asset to any online strategy. It can help you build your digital presence by positioning your brand’s name right at the top of the SERPs. Because, let’s face it, regardless of how great your organic ranking is, the paid results are always a step ahead of it. However, for your Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
One of the most significant aspects of running a successful online business is being able to drive traffic to your website. In simple terms, more traffic means more people visiting your website, and therefore a higher chance of some of them converting into customers. Of course, there are multiple ways to do this – some Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
Human activity has had a major impact on the environment. Pollution, deforestation, and burning of fossil fuels have led to climate change, poor air quality, and undrinkable water. And while it’s up to every individual to contribute towards stopping these disastrous events, companies can have a greater influence on both making a change and leading Read More
Are you still clinging to the traditional marketing channels when most of your consumers are making their buying decisions online? About 46% of the overall Google searches are related to local businesses, and 97% of internet users make an online research on local companies to learn more before making a purchasing decision. With that said, Read More
The success of a website that converts visitors into clients is in the details. Lots of designers can get carried away and focus on creating a stunning and unique design, better imagery and nice typography. However, there’s much more to that if you really want to push people to take the desired action when they Read More
It’s almost 2025 – blogging for a business is a must. Why? It’s the most efficient way to attract traffic to your website, build your online reputation as a trusted expert, and consolidate your digital presence. And that’s not nearly all. Blogging allows you to attract new leads the inbound way – instead of you Read More
Have you heard of Marketing to Millennials? Perhaps, you are a little bit baffled by this term but don’t be, it’s a new marketing strategy directed at a specific group. This group is the so-called 21st-century generation, whose outlook on life clearly differ from those of previous generations. Marketing to Millennials will greatly improve your business Read More
