{"id":41027,"date":"2022-10-18T00:00:57","date_gmt":"2022-10-18T07:00:57","guid":{"rendered":"https:\/\/devblogs.microsoft.com\/premier-developer\/?p=41027"},"modified":"2022-10-13T06:39:51","modified_gmt":"2022-10-13T13:39:51","slug":"deep-dive-into-social-media-analytics","status":"publish","type":"post","link":"https:\/\/devblogs.microsoft.com\/premier-developer\/deep-dive-into-social-media-analytics\/","title":{"rendered":"Deep Dive into Social Media Analytics"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/in\/dankdkim\/\">Daniel Kim<\/a> shares a two-part series exploring how to use Social Media, Azure Synapse &amp; Power BI to make Insightful decisions with Social Media Analytics.<\/p>\n<hr \/>\n<p>Imagine you are a product developer for a healthcare company who wants to find trending topics around your recently developed product &#8211; or &#8211; you are a researcher for a company who wants to search around what is trending on the market to come up with new innovative products.<\/p>\n<p>You\u2019ll first need to find a way to scrape different news sites and search popular social media platform, like Twitter, to find trending topics.<\/p>\n<p>Also imagine, after all the scraping the company wants to map relevant geolocations, search through hashtags, find authors, translate languages in real-time and even run text analytics to retrieve sentiment analysis. Now you want to show this on a dashboard to make a case for your research to your business executive!<\/p>\n<p>In order to create this solution from scratch you\u2019d need to create some sort of a\u00a0<a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/app-service\/overview\" target=\"_blank\" rel=\"noopener noreferrer\">web application<\/a>\u00a0to go and fetch different news sites (e.g.\u00a0<a href=\"https:\/\/newsapi.org\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">News API<\/a>). Then authenticate\/authorize yourself with Twitter and hit\u00a0<a href=\"https:\/\/developer.twitter.com\/en\/docs\/twitter-api\/search-overview\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Twitter&#8217;s search endpoints<\/a>. Store all this data and use it to hit the\u00a0<a href=\"https:\/\/docs.microsoft.com\/en-us\/bingmaps\/articles\/geospatial-endpoint-service\" target=\"_blank\" rel=\"noopener noreferrer\">Bing Maps endpoint<\/a>, then hit the\u00a0<a href=\"https:\/\/azure.microsoft.com\/en-us\/services\/cognitive-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Azure Cognitive Services<\/a> to run translation and text analytics. Then, finally wrap it all up with mapping all the information on to the dashboard and visualize the result in Power BI!<\/p>\n<h3><strong>Let&#8217;s get started<\/strong><\/h3>\n<p><a href=\"https:\/\/techcommunity.microsoft.com\/t5\/healthcare-and-life-sciences\/social-media-azure-synapse-amp-powerbi\/ba-p\/3594091\">Part I of this series<\/a> explores the problem and links the GitHub repository with code to help you get started.<\/p>\n<p><a href=\"https:\/\/techcommunity.microsoft.com\/t5\/healthcare-and-life-sciences\/part-2-deep-dive-into-setting-up-social-media-analytics-solution\/ba-p\/3632419\">Part 2 of this series<\/a> is a deep dive into setting up Social Media Analytics as a solution.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daniel Kim shares a two-part series exploring how to use Social Media, Azure Synapse &amp; Power BI to make Insightful decisions with Social Media Analytics. Imagine you are a product developer for a healthcare company who wants to find trending topics around your recently developed product &#8211; or &#8211; you are a researcher for a [&hellip;]<\/p>\n","protected":false},"author":582,"featured_media":41028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10634,25],"tags":[10613,72,9095],"class_list":["post-41027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-azure","tag-azure-synapse","tag-cognitive-services","tag-power-bi"],"acf":[],"blog_post_summary":"<p>Daniel Kim shares a two-part series exploring how to use Social Media, Azure Synapse &amp; Power BI to make Insightful decisions with Social Media Analytics. Imagine you are a product developer for a healthcare company who wants to find trending topics around your recently developed product &#8211; or &#8211; you are a researcher for a [&hellip;]<\/p>\n","_links":{"self":[{"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/posts\/41027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/users\/582"}],"replies":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/comments?post=41027"}],"version-history":[{"count":0,"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/posts\/41027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/media\/41028"}],"wp:attachment":[{"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/media?parent=41027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/categories?post=41027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devblogs.microsoft.com\/premier-developer\/wp-json\/wp\/v2\/tags?post=41027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}