FYBAF/SEM I/REG/BC-I Time: 2% hrs, Marks:75 Note: 1, All questions are compulsory with intemal options, 2. The figures to the right indicate full marks. 3. Draw a neat diagram wherever necessary. QL (A) Fillin the blanks with the correct answer from the alternatives given below. (08) (Attempt any 8) (1) Horizontal Communication is also known as (a) Professional Communication (b) Segment Communication (©) Lateral Communication (@), Grapevine Communication @ _ requires the conscious involvement of the listener. (a) Listening (b) Hearing (©) _ Speaking (@) Laughing ) The English words ‘sign’ and ‘signal’ are derived from'the Latin word (a) signum () signulam © signage (@) singular (4) All successful writers of business letters adopt the in their letters. (@) "Me! attitude / (b) attitude (©) They’ attitude : (@) 'You' attitude © is the basic, prime, and overseeing Objective of Communication (a) Order () Education (©) Information (@). Motivation © is one of the C's of Communication. (@) Calculative (b) Courtesy (©) Confidence @ Colourful (7) Gestures are an example of. ‘communication. (@) non-verbal () written (©) verbal (@)_ non-personal (8) Open Door Policy is an example of. Communication. (@) Grapevine (b) Crcas-wise (©) Upward Vertical @ External (9) Matter written on the envelope is known as (@) Salutation (b) Superscription (©) Subscription (@)_ Complimentary Close (10) Anenclosureisa/an (a) attachment (b) subject line (©) date line (@) reply line (B) State whether the following statements are True or False. (Attempt any 7) ) (1) CSR stands for Corporate Social Responsibility. (2) Up-stream Communication is another name for Upgrade Vertical Communication. (3) Silence is an effective method of communication, . (4) MBWA stands for Management by Winning Around. (5) Body language is also known as Kinesics. (6) Abraham Lincoln proposed the Hierarchy of Human Needs Pyramid. (1) Cc stands for Copy Closed, (8) Memorandums are commonly known as Memoirs. DUAIINIEU WILT UdI IDCQ2 Qa Q3 Q3 Q4 Qa Qs 0) ‘A Solicited Letter of Applicat \written in response to an advertisement. (10) Grapeline is an informal, secondary channel of communication. @) b) () @ (@) ®) @) © ©) @ wm @) @) (a) 6) Discu:s ‘Order & Instruction’ as an objective of communication. i) List and explain the advantages and disadvantages o OR the Internet and E-mail. (08) Distinguish between Listening and Hearing, Discuss the rules for effective listening on Discuss the advantages and disadvantages of Written Communication. (03) Explain in detail Vertical Communication. as) OR as) Explain in detail the 7 C’s of Communication. Draft a Letter of Application with Curriculum Vitae for | International. Use Complete Block layout. ,f Marketing Manager at Sunshine Media (0s) Resource Manager at Reliable Retail ‘You have received an offer for the position of Pvt. Ltd, Write a Job Acceptance Letter. Use Modif OR Draft a Letter of Application with CV in reply to the ‘Wanted a Senior Assistant Manager for Growth Mat ith good communication skills and wit preferred’, Use Semi Block layout. Mr. Rao has decided to résign from his position of S Chartered Accountants Pvt. Ltd. to seek a better posi Write a Letter of Resignation on his be! Write short notes on (Attempt any 3) Handling Negatives Positively Requisites for Effective Oral Communication ‘Communication and Perception Business Meals Etiquette ‘Surrogate Advertising the post of Senior Human (10) ied Block layout. following advertisement: (ao) tters Pvt. Ltd., Mumbai. Graduate ith a minimum experience of five years’ would be, ‘enior Accountant with Vinay (05) tion in a Multinational Company. shalf. Use Modified Block layout. (as) SUAIINIEU WILT Caliiaca