NI Rojstration No. MAHENG/21 ‘GPO. Mura: 400001 on due W465 /ME/10-12. Pos ing on 23th an ia Channel Sorting Ofte Totalnamber af pags 76 reaesue MEWS « ANALYSIS COMMENT « PROUECTS « CONTRACTS « TENDERS ee CONSTRUCTION ENGAGING consTRUCTIVE READERS | |ANITP PUBLISHING INDIA PUBLICATION WH CONSTRUCTION WEEKONLNE IN Building Sri City, amulti-product SEZ, with world-class infra Future facades Integral part of a building, notjustan aesthetic element Plant inspection Bharat-Benz’s big plans forthe world’s third-biggest truck market Trucks & tippers Moving towards high-capacity forthe big ticket projects “ey If we can achieve scale and build a viable business model targeting ‘real’ customers in affordable housing, it will be a game- changer. 99 SONSTRUCTION WEEK INDIA AWARDS 2012CONTENTS CWI Awards 2012 The much-awaited annual awards willbe held on September 7 in Mumbai | Sri City SEZ Event Review Why Indias Shenden is becoming hotspot for forsign compar set up manufacturing plants | Pi | PMV Focus ready to produce 36,000 Units of trucks every year PMV LaunchRED EFIINIINC URBAINISATIOi Anita Arjundas, MD & CEO of Mahindra Lifespaces Developers, tells ‘Niranjan Mudholkar that while urbanisation is inevitable, it is important iINIING for us to do it responsibly and sustainably. ‘What isyour analysis of the market? -Byery city or region has different scenario, For example prices have definitely gone up significantly over the "fast six months. Most projects are out ofthe reach ofa significant part of the | end-userssitis the investors who are buying largely. So the industry is really struggling with getting volumes and somebody who will deliver arid execute and net stop midway. Also. people have liked what we have offered. Pricing: ght; not overly agressive. Gredai, your industry body, hasbeen rising concerns about the number of approvals required for a project to take (off and it as been demanding a single- ‘window clearance Do you think that vwilthelp? |The government has to recognise thatthe bees ely eonitent 00 Faatcontinue to see demand in these Pan hc Nagpur which we sale very exiting = most markets for that matter — “beable svhole process of real estate development ‘pecomes inefficient due tothe ime spent inseeking approvals: Moreover, the process is extremely complex and the regulations keepchanging and thishes an adverse impact on projects. involves design changes, modifications in plans. and obviously the costs keep escalating, ‘There are several bodies and involved inthe proce bought an expe very frustrating Pethaps asingle-window clearance may not be possibledue othe "complexity ofthe process butt least there has to be streamlining ofthe basic rulebook Theralebok needs to beWe Hsia ifyou have one rulebook that is very lear and straightforward, x ehinlethe ‘whole rezulatory process will become streamlined and efficient, Importantly, i yl serve its truepurpere. Rapid and unchecked urbanisation, coupled with infrastructure deficitand slow progress on new infrastructure projects, isTeading the country into ‘chaos. In this light, your Mahindra ‘World City concept of integrated, arge- scale development makes alot of sense. ‘Tellus about this. ‘The Mahindra World City concept ‘was born out ofthe need fora sokation to precisely thesame problems thar you have described. In 8 growing country with increasing urbanisation and industrialisation, how doyou provide zood- quality infrastructure solutions integrated with social amenities so that the pressure on existing metios is eased to some stent? Urban renewal is fncteasingly going tobe ‘important for india, But Urban renewal slone will not serve the purpose, We need Co ‘many more new eites tobe created, And Tha plonned and sustainable manner, this was the thinking behit ‘World Gin: o create workclive-learn-play sestiations hatare planned, The ica is ‘tw create mixed-use communities enabling "ot justjob creation and economic activity _ ako helping people to live closer to their "workplace while benefiting from an inter national infrastnicture ecosystem “Today, we have to Mahindra World Cities: the first one in Chennai and the ‘other in Jaipur. ‘What other key projects are you The rulebook needs inbetakingt Hee Beste tobeclearthat once you intosquarefect? submit everything re- Mahindra Lifespaces has completed quired at one stage, then the project should move to the next level.”million squaze fet of projects over the Las sears, predominantly inthe residential space, Currently vee have around four nillion square feet ofongoingeonstruction spread across Mu [Eminentein Goregaon and Splendovt in Bhandop, NeR {Bloomdsle [Agualily and Seis Court in Mahin World ci, have another fven enti. In adlition, we jon square ect is schesluled tole Iauctned in the near fuqure in the above cies as well asin Pune aod Hyderabad. Phese projects are spread across the mid-masker sement andthe premium segment offeringhomes fom Rsa0 lakh to I 30 fal ‘Our fore om single fam= ily homes and high-rise aparcme nplexes ro gated communities tha sre aeombination of villas, row houses and Toss-fise apartments, Space — 2 areas — and a focus on healthy living are important aspects of the way we 4¢urban renewal alone will not serve the pur- pose. We need many more new cities to be created in a planned and sustainable manner. Equally important sustainable solutions You are also looking atthe affordable housing segment? What are you Front? developing on th swebelieve segment that has heen fgmored fortoo long ar lirossed in a ‘holistic annex We have spent the las ‘year studynathsspace and strategy, includ hick markets wha csnology and soon We have focus ike che evel start to fi com hey issues time from of construction, Pee Au nner as a Seek ‘and houses the largest IT SEZ in Reese ears Peer e toes Inititive's "Carnan Positive eee oa ere a ere Peek atte ee cry Peer Cree oa er uc ee nucera Pein aetna eee eae eee es eaele al Beene scr thatthe city he to cater to mass transit solutions ee neti eed the use of the city’s gray water eee cee ee) Peace cee eau erage eens plant requirements and for ir:44 Space — at the unit in flushing and landscaping low flow tovelandinterms ofthe (2 stom common areas — anda solutions. Then comes our approach focus on healthy living are towards procurement: 80 per cent af ee cca nauk, Way we lank at design (n : : . n dour suppliers fo adopt green practises Gvsopmentforseninso0pjviess @aeh of oUF projects. ES ee. “Afderay Wehape to launch it ring strategy. Bqually importants our - Bheyear subjecten recelprofplanningsp- Natwralyesvurves arcnot mlimited “approach towards construction — we ils, Teisacategory that1am person- and construction activity dnd enengy ‘use a lot of fly ash, re-use construction jer Leen toseesicccedinghecanse _consimption hy homes and offs svaste, recycle waste and water ro “ffwcancableto achieve scale and bld@amongthe highest eneray consumpdion asinine the need forlandil sites and ‘viable business model targeting the real Jevels adding to the carbon footprint. reduce water consumption. We also Mamer then it wiles gars changer Addo thie [Link] waste approach socal sustalnability a ites titstfor cor thefadustyhutformil generation andthe cost ofreofiinfor through eréches and mobile shoo © finns ofeamamerwho dosorhave access gren, and itisimperatie thatcompanies for construction workers children, februsinginthesibislakh category, become mioreresponsiblexbouthow they medieal camps forthe workers and : design, develop and mange thelr projects rade sills programmes. ‘Where aro youlooking todo this? ‘At ohindea Lifespaces sustainable Sos you can ses tisnnehst showt Mevilibelainebiigeut fc naplutsin whasisasiw hasbeen ourercdo for greoncetiationsor een ut: "Tunil Nadu and Maharashtra the lasfive years and towards this end thoughsve have mandated intemal: that svehave focused out eflorts ar multp = willbe greenbuldings ms place much emphasis on green levels. This includes the way we design Jooking at the whole value chain “dacgns, Wintexactlydocegreen mean ovr products in terms ofstudyiug svc buildingin he prineplesofreduce- “tayout sind and shading patierns, ventilation yeleacrosit Ufhenisaon ineviable,you cannot stop frctorsao x to build a more eneney ‘Mahindra Werld Cites we hve Ges county devclos, mare and more anesolution rom the draving tlned over3000youngilagers who TPeoplemOuewucbanenvironminin board. Welsotakecare ofthe green are newaninflyemploved, and eave Terehotjobeandgowd, Prisbasbeen entree hare buld into our products implemented solar encray solutions. thsttend world over However, to encourage lower water and energy Sustainability, for us, is therefore urbanise inereasingty in India, itis also. ‘eonsumption by our customers ~ for way of life. Itis embedded in our Tportutfovustoremerberthatwe _jxanyple low eglas,sewaue recycling philosophy of healthy living for our fhockdoso responsibly and astatinby _syscorm for use of treated gray ya comers in Mahindra Lifespaces and Tika nornge- A582 MONGPte LY 1e Mahindra World City in Chennai is spread over a litle Paes ead Beg na ea eee mentl. Master planned by Jurong Consult Eh as acer rc ts, Singapore en eae eet) ENA eu Nee a eso ee cy ujtec, Lincoln Electric, Timken and TVS from the engineer eee ae ic) PEt a eer soe Pareto eee esa eee operating out of Mahindra World City. Exports during the last yea Cea eet eee neta Cena! oe ae een ere ae eit | mt ae ee eee Sn ee Ca C ea ea arg 500 homes are currently under development as Aqualily 5 rt. Around 200 families already reside in Sylvan Cte one ate Pace anes eee en ea er day support in the form of healthcare ete ool addresses Be nen banks uae ees ene eee Pere eee oer en eee sere Ce ete ee eee tere ‘a cultural calendar forthe city that will inol of arts and activities