"Research in Progress: the Snob and bandwagon effects on Consumers' ..."

Li Dan Chen et al. (2016)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-08

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/pacis/ChenLWH16
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/pacis/ChenLWH16
Li Dan Chen, Xin Lai, Neng Min Wang, Wei Huang:
Research in Progress: the Snob and bandwagon effects on Consumers' Purchase Intention under Different Promotion Strategies. PACIS 2016: 118

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.