Papers by Chandra Mohan Annavarapu
Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management, Apr 26, 2015
The authors contribute in this paper that the relationship between job satisfaction & remuneratio... more The authors contribute in this paper that the relationship between job satisfaction & remuneration to turnover trends amongst Indian working professionals by segregating the population into 2 groups based on median age. Data was collected from 430 working Indian professionals having median age of 30 years, from different industries such as ICT, pharmacy, automobile, engineering, public sector, FMCG where they have expressed their opinion on turnover, remuneration & job satisfaction in their respective companies. After undertaking statistical analysis it was found that the relationship between age & remuneration has inverse proportionality and direct proportionality between age and job satisfaction. However, more significant observation is that the age is strongly inversely proportional to the remuneration as this is evident by observing the employees below median age of 30 years are easily susceptible for the salary factor, whereas professionals above the median age of 40 are more s...
International Journal of Research -GRANTHAALAYAH
Enterprises have embraced digital marketing as a strategic response to the growing number of cons... more Enterprises have embraced digital marketing as a strategic response to the growing number of consumers on the internet, with the aim of improving their performance. This study aims to deal with the inclinations and reactions of consumers toward a range of digital marketing techniques. The review of existing literature underscores the concept of digital marketing, its capabilities, and the factors influencing consumer conduct, including search engine optimization, intent to purchase, management of customer relationships, buying behavior, satisfaction of customers, and loyalty of customers. Digital marketing encompasses diverse strategies and platforms, such as social media marketing, digital public relations, email marketing, and mobile marketing, which can effectively captivate consumers. The study employs a descriptive research design, obtaining primary data through surveys and in-person interviews. Random sampling is applied, with the participant pool comprising 200 respondents of...
This article focuses on the role of the self help groups in West Godavari district of Andhra Prad... more This article focuses on the role of the self help groups in West Godavari district of Andhra Pradesh, and how the microfinance is provided by them by establishing links to banks. Self Help Group (SHG) methodology is the most dominant form of microfinance in India. Organization of women around thrift and credit has emerged as one of the more effective methods for poverty reduction and women empowerment. Over the past 10 years, close to half a million SHGs have been formed in Andhra Pradesh. Self-help groups are run by and for group members. Professional providers may participate in the self-help process at the request and sanction of the group and remain in an ancillary, or consultant role. This article focused on the role of these groups in providing the key element for progress of poor, namely finance. The article finds that SHGs provide a better vehicle to provide microfinance and the challenges to their operations can be addressed by government.
He has been appointed as Professor of Management at the age of 37 Years in School of Communicatio... more He has been appointed as Professor of Management at the age of 37 Years in School of Communication and Management Studies COCHIN KERALA ,It is one of the Top 25 Business Schools in South India among 1500 B-Schools during the period of 2005-2006. He Served as Founder HOD of Business Studies , College of Technology Government of Oman. He has Completed his M.B.A and Ph.D. from Sri krishnadevaraya University, Anantapur, A.P. He has over 29 Years Teaching Academic Administrative experience in different management institutions. He has been working as trainer for guiding and preparing training and management development programs Guest Lecture sessions by Online many and organized Prof.A.
The authors contribute in this paper that the relationship between job satisfaction & remuneratio... more The authors contribute in this paper that the relationship between job satisfaction & remuneration to turnover trends amongst Indian working professionals by segregating the population into 2 groups based on median age. Data was collected from 430 working Indian professionals having median age of 30 years, from different industries such as ICT, pharmacy, automobile, engineering, public sector, FMCG where they have expressed their opinion on turnover, remuneration & job satisfaction in their respective companies. After undertaking statistical analysis it was found that the relationship between age & remuneration has inverse proportionality and direct proportionality between age and job satisfaction. However, more significant observation is that the age is strongly inversely proportional to the remuneration as this is evident by observing the employees below median age of 30 years are easily susceptible for the salary factor, whereas professionals above the median age of 40 are more susceptible for job satisfaction. Findings from this paper are very useful to understand the character of the professionals' w.r.t. age verses salary & age verses job satisfaction. This may be helpful for the top management of the organization to reduce attrition rate and bringing in more productivity towards achieving organization's objective.
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Papers by Chandra Mohan Annavarapu