Dev Vrat Singh, Ph.D.
Professor Dev Vrat Singh has been actively engaged in media profession, teaching, training
and research for the last 24 years. A professional-turned-academician, Prof. Singh earned his
doctorate in Mass Communication in the specific area of television news. He studied radio and
television journalism at the prestigious Indian Institute of Mass Communication, New Delhi in
1997. He was actively engaged in television journalism with many national channels before
joining media academics. At present, he is Professor of communication at the Department of
Mass Communication, Central University of Jharkhand, Ranchi. Previously, he has also been
associated with Makhanlal Chaturvedi National University of Journalism and Communication,
Bhopal, Madhya Pradesh, Institute of Mass Communication and Media Technology,
Kurukshetra University, Kurukshetra and Maharshi Dayanand University, Rohtak, Haryana.
Dr. Singh has authored five books on Electronic Media History, Television Journalism, and
Television Content. His 20 research papers have been published by many reputed research
journals. He contributed chapters in 12 books and more than 50 articles in various newspapers
and magazines. He has supervised more than 100 Master Degree and M.Phil. dissertations and
two doctorates. He has been frequently invited as resource person by the national broadcasters
All India Radio and Doordarshan in its programs. His research interests are Indian Perspectives
of Communication, New Media and Visual Media
Phone: 9931960785
Address: Dean & Head, Centre for Mass Communication, School of Mass Communication and Media Technology, Central University of Jharkhand, Ranchi
and research for the last 24 years. A professional-turned-academician, Prof. Singh earned his
doctorate in Mass Communication in the specific area of television news. He studied radio and
television journalism at the prestigious Indian Institute of Mass Communication, New Delhi in
1997. He was actively engaged in television journalism with many national channels before
joining media academics. At present, he is Professor of communication at the Department of
Mass Communication, Central University of Jharkhand, Ranchi. Previously, he has also been
associated with Makhanlal Chaturvedi National University of Journalism and Communication,
Bhopal, Madhya Pradesh, Institute of Mass Communication and Media Technology,
Kurukshetra University, Kurukshetra and Maharshi Dayanand University, Rohtak, Haryana.
Dr. Singh has authored five books on Electronic Media History, Television Journalism, and
Television Content. His 20 research papers have been published by many reputed research
journals. He contributed chapters in 12 books and more than 50 articles in various newspapers
and magazines. He has supervised more than 100 Master Degree and M.Phil. dissertations and
two doctorates. He has been frequently invited as resource person by the national broadcasters
All India Radio and Doordarshan in its programs. His research interests are Indian Perspectives
of Communication, New Media and Visual Media
Phone: 9931960785
Address: Dean & Head, Centre for Mass Communication, School of Mass Communication and Media Technology, Central University of Jharkhand, Ranchi
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Papers by Dev Vrat Singh, Ph.D.
communication. Theatre is one of the unique ways of human communication in which society participates and shares
its culture and tradition. Theatre is a live form of communication where there is a sharing of multiple cultural aspects through different modes. Theatre does not only disseminate the message through stories but also constitutes other elements which are useful in enhancing the effectiveness of the message. Both verbal and non-verbal modes of communication are experienced and expressed vibrantly in theatre.
In the age of ubiquitous digital disruptions, theatre is playing a significant role in connecting humans. It also enables sharing of culture from abstract to concrete. In a very subtle way, theatre gives exposure to connect and understand one’s own culture and it also allows one to get exposure to unknown cultural values and beliefs. The ancient Indian Sanskrit scripture Nāṭyaśāstra is a significant text which provides a detailed blueprint for theatre as well as communication practices. Interestingly, the scholarship looking for the Asian perspective of communication has explored Nāṭyaśāstra extensively. However, empirical research is rarely found in this area. The present paper aims to study the social relevance and contributions of theatre by way of promoting and protecting traditional values in the age of mass media. The qualitative research approach has been used in the present work in order to explore the values of theatre leading to the promotion of culture and traditions. The researchers have employed interviews as a tool for data collection. The data has been gathered from 65 theatre practitioners and theatre audiences during five prominent theatre festivals organized in five major North Indian cities.
Keyword: Asian perspective, Nāṭyaśāstra, Theatre communication, Promoting tradition, Cultural values.
The findings of the research show that contemporary theatre practitioners have personal aspirations as well as social obligations to practising theatre. Contemporary theatre practitioners also believe that theatre is a medium of entertainment as well as sensitizing people which aligns with the principle of Nāṭyaśāstra
evolved significantly since the dawn of the Internet era, from social media to chat rooms and instant messaging. Social media
has become a vital aspect of political communication during election campaigns during the previous two decades. During
India's 2014 general election, all political parties and candidates made substantial use of social media to rally voters. Social
media has emerged as a critical campaigning tool in India's electoral system. These new media platforms are expected to play a
vital role in attracting voters, particularly the new generation of young adults.
As the 2014 Indian Lok Sabha election campaign shows, political players can successfully use social media platforms such as
social network sites (SNSs) and microblogging services to broadcast information to voters and connect and discuss with them.
Through hand-coded content analysis of tweets, this study aims to obtain insight into the extent of usage of Twitter by both
parties (BJP & INC) in the political process and communication techniques during India's 2017 state legislative election
campaigns in seven states, also examining how their strategies varied by the state to state. The statistics indicated that BJP
candidates were likelier to utilize Twitter than INC candidates, tweeting twice as frequently on average. Additionally, the BJP
was more likely to embrace Twitter's multimedia capabilities.
Keywords: Menstruation, Social Taboo, Visual Merchandising, Periods, Social Stigma, TVC
According to Census 2011, Oraons are the second largest tribal population in Jharkhand. Scholars believe that there have been vast changes in the life style, traditions, community habits and communication patterns of the Oraon tribe during last two decades. But how far these changes have been caused by the mobile phones is yet to be traced out. Moreover, how does mobile phone transforms communication habits and patterns in a village community and eventually how these changes result in to silent transformation of the socio-cultural, political and economic sphere is a question yet to be answered.
The main objective of this study is to find out how mobile phone is contributing to the transformation of communication patters among Oraon community as whole and family and individual in particular. This study also endeavours to trace the emerging new digital culture in Oraon community of Jharkhand. A survey through interview schedule along with focus group is carried out among 400 mobile users with equal gender representation in 20 villages of two districts in Jharkhand. Outcome of this research helps understand about the changing ways and means of communication of marginalised tribal community living in socio-economic backwardness and information poverty.
Key words: Digital Culture, Mobile Communication, Oraon Community, Mobile phone, Marginalized Community, Tribal Society
This research tries to explore the nature of programs and audience participation in the production of these programs along with an enquiry about the usefulness of programs for the target audience. Doordarshan Ranchi is a unit of public broadcasting at regional level and study is an effort to evaluate the current scenario of feedback-mechanism and to discover various problems and challenges faced by this one of the oldest regional centres. While doing a case study, with the help of primarily structured and unstructured in-depth interviews, overview of the programming content data have been collected. Besides this secondary data such as annual reports, program schedules and files have been analysed.
The results show that the way Doordarshan Ranchi, as a Public Service Broadcaster, has been taking up feedback mechanism and audience research leaves room for much improvement in the content. The participation of audience in content selection is almost negligible. However, the indication from the experts suggests that there is usefulness of content being delivered by Doordarshan. These regional channels are continuously under pressure to earn revenues because of increasing expenses and lack of proper funding from Central government. Doordarshan is aiming to increase its revenues more now days. Participation of farmers and rural audience is less. Being the only public service broadcaster in Jharkhand state, relay of programmes is limited to a certain district not entire Jharkhand.
This paper attempts to answer several questions related to this complex and less debated issue in India. Critically analysing the visual advertising, television news and serials, and preferences of film directors while casting, this paper argues that visual media does not only reinforce the existing social stigma about the dark skin tone in India but also it largely creates an unrealistic and an entirely un-Indian myth of beauty among the young impressionable minds. Moreover, media’s excessive inclination towards fair skin is causing many serious social problems like suicides, low confidence and low self-esteem among dark-skinned people, growing dissatisfaction among spouses, increasing rejection cases of prospective marriage partners and limiting opportunities for dark-skinned people.
This paper strongly asserts the need for a pro-active role from the government, professional organisations and the civil society to ensure inclusion and celebration of all skin colours in visual media without any bias and prejudice.
communication. Theatre is one of the unique ways of human communication in which society participates and shares
its culture and tradition. Theatre is a live form of communication where there is a sharing of multiple cultural aspects through different modes. Theatre does not only disseminate the message through stories but also constitutes other elements which are useful in enhancing the effectiveness of the message. Both verbal and non-verbal modes of communication are experienced and expressed vibrantly in theatre.
In the age of ubiquitous digital disruptions, theatre is playing a significant role in connecting humans. It also enables sharing of culture from abstract to concrete. In a very subtle way, theatre gives exposure to connect and understand one’s own culture and it also allows one to get exposure to unknown cultural values and beliefs. The ancient Indian Sanskrit scripture Nāṭyaśāstra is a significant text which provides a detailed blueprint for theatre as well as communication practices. Interestingly, the scholarship looking for the Asian perspective of communication has explored Nāṭyaśāstra extensively. However, empirical research is rarely found in this area. The present paper aims to study the social relevance and contributions of theatre by way of promoting and protecting traditional values in the age of mass media. The qualitative research approach has been used in the present work in order to explore the values of theatre leading to the promotion of culture and traditions. The researchers have employed interviews as a tool for data collection. The data has been gathered from 65 theatre practitioners and theatre audiences during five prominent theatre festivals organized in five major North Indian cities.
Keyword: Asian perspective, Nāṭyaśāstra, Theatre communication, Promoting tradition, Cultural values.
The findings of the research show that contemporary theatre practitioners have personal aspirations as well as social obligations to practising theatre. Contemporary theatre practitioners also believe that theatre is a medium of entertainment as well as sensitizing people which aligns with the principle of Nāṭyaśāstra
evolved significantly since the dawn of the Internet era, from social media to chat rooms and instant messaging. Social media
has become a vital aspect of political communication during election campaigns during the previous two decades. During
India's 2014 general election, all political parties and candidates made substantial use of social media to rally voters. Social
media has emerged as a critical campaigning tool in India's electoral system. These new media platforms are expected to play a
vital role in attracting voters, particularly the new generation of young adults.
As the 2014 Indian Lok Sabha election campaign shows, political players can successfully use social media platforms such as
social network sites (SNSs) and microblogging services to broadcast information to voters and connect and discuss with them.
Through hand-coded content analysis of tweets, this study aims to obtain insight into the extent of usage of Twitter by both
parties (BJP & INC) in the political process and communication techniques during India's 2017 state legislative election
campaigns in seven states, also examining how their strategies varied by the state to state. The statistics indicated that BJP
candidates were likelier to utilize Twitter than INC candidates, tweeting twice as frequently on average. Additionally, the BJP
was more likely to embrace Twitter's multimedia capabilities.
Keywords: Menstruation, Social Taboo, Visual Merchandising, Periods, Social Stigma, TVC
According to Census 2011, Oraons are the second largest tribal population in Jharkhand. Scholars believe that there have been vast changes in the life style, traditions, community habits and communication patterns of the Oraon tribe during last two decades. But how far these changes have been caused by the mobile phones is yet to be traced out. Moreover, how does mobile phone transforms communication habits and patterns in a village community and eventually how these changes result in to silent transformation of the socio-cultural, political and economic sphere is a question yet to be answered.
The main objective of this study is to find out how mobile phone is contributing to the transformation of communication patters among Oraon community as whole and family and individual in particular. This study also endeavours to trace the emerging new digital culture in Oraon community of Jharkhand. A survey through interview schedule along with focus group is carried out among 400 mobile users with equal gender representation in 20 villages of two districts in Jharkhand. Outcome of this research helps understand about the changing ways and means of communication of marginalised tribal community living in socio-economic backwardness and information poverty.
Key words: Digital Culture, Mobile Communication, Oraon Community, Mobile phone, Marginalized Community, Tribal Society
This research tries to explore the nature of programs and audience participation in the production of these programs along with an enquiry about the usefulness of programs for the target audience. Doordarshan Ranchi is a unit of public broadcasting at regional level and study is an effort to evaluate the current scenario of feedback-mechanism and to discover various problems and challenges faced by this one of the oldest regional centres. While doing a case study, with the help of primarily structured and unstructured in-depth interviews, overview of the programming content data have been collected. Besides this secondary data such as annual reports, program schedules and files have been analysed.
The results show that the way Doordarshan Ranchi, as a Public Service Broadcaster, has been taking up feedback mechanism and audience research leaves room for much improvement in the content. The participation of audience in content selection is almost negligible. However, the indication from the experts suggests that there is usefulness of content being delivered by Doordarshan. These regional channels are continuously under pressure to earn revenues because of increasing expenses and lack of proper funding from Central government. Doordarshan is aiming to increase its revenues more now days. Participation of farmers and rural audience is less. Being the only public service broadcaster in Jharkhand state, relay of programmes is limited to a certain district not entire Jharkhand.
This paper attempts to answer several questions related to this complex and less debated issue in India. Critically analysing the visual advertising, television news and serials, and preferences of film directors while casting, this paper argues that visual media does not only reinforce the existing social stigma about the dark skin tone in India but also it largely creates an unrealistic and an entirely un-Indian myth of beauty among the young impressionable minds. Moreover, media’s excessive inclination towards fair skin is causing many serious social problems like suicides, low confidence and low self-esteem among dark-skinned people, growing dissatisfaction among spouses, increasing rejection cases of prospective marriage partners and limiting opportunities for dark-skinned people.
This paper strongly asserts the need for a pro-active role from the government, professional organisations and the civil society to ensure inclusion and celebration of all skin colours in visual media without any bias and prejudice.
संपादक – देवव्रत सिंह, कीर्ति सिंह
मूल्य – 699 रूपये, पृष्ठ – 450
प्रकाशक – प्रलेक प्रकाशन, मुंबई
मीडिया एवं पत्रकारिता का निरंतर विकास किसी भी समाज में मौजूद व्यापक सामाजिक, सांस्कृतिक, आर्थिक एवं शैक्षणिक परिवेश पर निर्भर करता है, इसलिये मीडिया एवं पत्रकारिता के स्थानीय संदर्भों को समझने के लिए इस परिवेश को समझना आवश्यक है। झारखंड गठन के बाद राजधानी रांची समेत अन्य बड़े शहरों में समाचारपत्र, रेडियो, टेलीविजन, फिल्म, विज्ञापन, जनसंपर्क, नाटक, साहित्य, डिजिटल प्लेटफॉर्म, मीडिया शिक्षण सभी कुछ निरंतर विस्तार ले रहा है। राष्ट्रीय-अंतरराष्ट्रीय मीडिया के साथ-साथ क्षेत्रीय मीडिया के बारे में भी विद्यार्थियों को जानना आवश्यक है। इससे अपनी पृष्ठभूमि को समझने और जड़ों से जुड़ने में उन्हें मदद मिलेगी।
झारखंड में अनेक संस्थान मीडिया पाठ्यक्रम चला रहे हैं। लेकिन यहां के मीडिया के बारे में व्यवस्थित शोध एवं लेखन की कमी है। झारखंड की पत्रकारिता के अतीत पर जरूर कुछ काम किया गया है लेकिन मीडिया के विभिन्न आयामों को समेटे एक समग्र पुस्तक का नितांत अभाव है। यह पुस्तक झारखंड में मीडिया के अतीत, वर्तमान, एवं भविष्य के बारे में नवीनतम सामग्री उपलब्ध करती है। साथ ही, मीडिया के समक्ष चुनौतियों एवं संभावनाओं पर एक सार्थक विमर्श को जन्म देती है। पुस्तक अनुभवी लेखकों के केवल निजी विचारों एवं मंतव्यों पर आधारित ना होकर जानकारी के अनेक स्रोतों जैसे ग्रंथों, पुस्तकों, शोधपत्रों, साक्षात्कारों, समाचारों, सरकारी दस्तावेजों एवं व्यक्तिगत अनुभवों को अपना आधार बनाती है। तथ्यात्मक विवरण के साथ-साथ इसमें पर्याप्त वैचारिक सामग्री भी मौजूद है। आशा है यह पुस्तक झारखंड में मीडिया के गंभीर अध्ययन-अध्यापन एवं शोध को प्रोत्साहित करते हुए उसे एक मज़बूत आधार प्रदान करेगी।
This book can be purchased from the sales counter of the university. Email: https://www.mcu.ac.in/
Page: 167
Price: Rs. 175/- (Paperback)
Publisher: Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, India
Pages: 320
Publisher: Har-Anand Publications Pvt. Ltd. New Delhi
Price: Rs. 295/- (Paperback)
The Oraons are the second largest tribal population in Jharkhand. There have been vast changes in the life style, traditions and community habits of the Oraon tribe during last two decades. But how far these changes have been caused by the mobile phones is yet to be traced out. Moreover, how does mobile phone empower them in socio-cultural, political and economic context is a question yet to be answered. The main objective of this study is to find out how mobile phone is contributing to the empowerment of Oraon community as whole and family and individual in particular.
A survey through interview schedule along with focus group is carried out among 800 mobile users with equal gender representation in 40 villages of four districts in Jharkhand, one of the eastern states of India. Besides four focus group discussions consisting 8-12 participants each have also been conducted to collect opinions in the form of qualitative data. The outcome of this research helps understand about the ways and means of digital empowerment of marginalized tribal community living in socio-economic backwardness and information poverty.
Study reveals that the adoption of smart phones is quite less among Oraons due to their poor economic conditions and illiteracy, most of the respondents are using basic feature phones but mobile is being used extensively in rural areas. Despite their limited knowledge Oraons are quite enthusiastic about this new technology. Since Oraons are laggards in adoption process of the mobile phones, they are still exploring about its various features. They are a bit mesmerized and feared as well but impressed by this gadget and yet to settle down their ideas and thoughts about this technological revolution. But one thing has clearly emerged out of the whole narratives by Oraons that mobile phone is a quite useful device and many of them referred it as a good friend that helps in trouble. Mobile phone is being used primarily for conversation with parents, family members and friends. Other popular uses of mobile phone by Oraons are checking time, torch, alarm, calculator, listening radio and music.
The mobile phone has played very positive role in empowering the Oraons in few spheres of life but could not impact many of the socio-cultural contexts. Mobile phone is extensively used as a tool of entertainment by Oraons. It is also being used as a potential platform for recording local cultural festivals and shared and watched among community. This way mobile phone is helping practice, preserve and share tribal culture along with expediting the process of people’s gathering on various cultural occasions. Eventually mobile phone is altering the dynamics of rural life style of Oraons but how far this change has been beneficial for the users is a crucial question. Mobile phone has proved to be very significant catalyst in empowering its users in some of the areas while on other fronts it failed to contribute substantially.
Key words: Digital Empowerment, Oraon Community, Mobile phone, Marginalized Community, Tribal Society