Yoajung Singapore Launch
Creative For More helped bring Yoajung’s Singapore debut to life — from digital teasers to an influencer-powered launch that turned first bites into a citywide conversation.
When Korean dessert brand Yoajung prepared to enter Singapore, the mission was clear: build excitement before opening day and make its debut the dessert moment of the season. But with no local following and little brand awareness, Yoajung needed more than just visuals — it needed momentum.
Creative For More was appointed to lead end-to-end social media strategy, influencer partnerships, and on-ground media management to introduce Yoajung’s brand experience to a new market — and turn curiosity into queues.
Instead of a traditional store launch, the team designed a three-phase campaign that teased, told, and transformed.
- Tease: A mysterious “Opening Soon… But Where?” post got people guessing, building anticipation across social channels.
- Tell: A step-by-step content series explained “How to Order the Yoajung Way,” spotlighting the brand’s playful, customisable bowls.
- Transform: A “Save the Date” reveal brought everything together — driving real-world action and a crowd that showed up ready to post, taste, and share.
Each phase was crafted to mirror Yoajung’s personality — modern, warm, and distinctly Korean — while maximising organic engagement and shareability.
The campaign unfolded across Instagram, Facebook, and TikTok, with Creative For More managing every detail:
- Content creation for pre-launch, launch-day, and post-launch storytelling
- Influencer and media coordination for Yoajung’s official Media Day — from shortlisting and outreach to on-site hosting
- Amplification management, guiding creators on key visual hooks and audience resonance
A total of 21 influencers and media partners attended, exceeding initial targets through strategic barter collaborations.
Some of Singapore’s top creators produced snackable content that blended authentic reviews with visual flair — achieving above-industry engagement rates.
The results were sweet!
- +44% Instagram follower growth month-on-month
- 415,000+ impressions and 66,800 reach in September
- 6,300+ content interactions and 17,000 profile visits
- 15.8K TikTok views on the top-performing video with 4.86% engagement rate
- 21 influencers and media partners on-site, all sharing original Reels, TikToks, and Stories
Yoajung’s launch was not just a store opening — it became a trending conversation that stretched beyond Orchard. From early guesses about the location to the flood of launch-day posts, the campaign proved how digital storytelling and influencer momentum can drive tangible buzz for a new market entrant.
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