Singapore Management University (SMU) is a leading university in Singapore that offers a unique curriculum that combines academic excellence, real-world experience, and social responsibility. SMU is known for its interactive pedagogy, which emphasizes seminar-style teaching, small class sizes, and engagement with industry partners. The university's commitment to global exposure and cultivating global citizens is also a key part of its educational approach. The pack highlighted the ample opportunities for students pursuing their courses at SMU.
SMU engaged our marketing agency to create its Admit Pack 2023, which targets incoming freshmen and showcases the university's strengths and opportunities. Our task was to create a booklet that encapsulated the client's overarching messaging and effectively conveyed the key themes and opportunities associated with pursuing a course at SMU.
The booklet contents were carefully curated to encapsulate the client’s over-arching messaging, effectively conveying the key themes and opportunities associated with pursuing a course at SMU.
To craft SMU's Admit Pack 2023, we conducted extensive research on the university's curriculum, faculty, and student life. We also interviewed current students and alumni to gain insights into their experiences and perspectives on SMU. We worked closely with the client's team to ensure that the booklet's content and design aligned with the university's brand and vision. The resulting Admit Pack 2023 is a comprehensive guide to SMU's academic offerings, extracurricular activities, and global exposure opportunities. The booklet features colorful graphics, engaging text, and student testimonials that showcase the SMU experience. The booklet is structured around the following themes:
Global Exposure and Global Citizenship
One of SMU’s key strengths is its commitment to global exposure and cultivating global citizens. The booklet highlights how SMU aims to have 100% of its students embark on at least one global experience before graduating. The booklet also emphasizes the benefits of global exposure, such as international networking, global vision, and personal development. SMU students have the opportunity to participate in various global experiences, including:
- Overseas study missions
- International internships
- Exchange programs
- Global community service projects
Academic Excellence
The Admit Pack 2023 showcases SMU’s academic excellence, which is grounded in a unique curriculum that emphasizes interdisciplinary learning and real-world application. The booklet highlights SMU’s undergraduate and graduate programs, as well as its research centers and institutes.
Social Responsibility and Community Engagement
SMU is committed to social responsibility and community engagement, and the Admit Pack 2023 highlights the various opportunities for students to get involved in social impact initiatives. The booklet also showcases SMU’s vibrant student life, which includes clubs, organizations, and events that cater to a wide range of interests.
The Admit Pack 2023 was well-received by SMU's incoming freshmen and their families. The booklet effectively conveyed the university's key messages and opportunities, and its engaging design and content helped to differentiate SMU from other universities in Singapore. The booklet also received positive feedback from current students and alumni, who appreciated the booklet's emphasis on global exposure and social responsibility. Overall, the Admit Pack 2023 was a successful collaboration between SMU and our marketing agency, and we look forward to working with the university on future projects.
Other Case Studies
