{"id":33,"date":"2021-02-08T12:59:40","date_gmt":"2021-02-08T12:59:40","guid":{"rendered":"https:\/\/creativedirection.info\/?post_type=projects&#038;p=33"},"modified":"2022-06-07T10:09:16","modified_gmt":"2022-06-07T09:09:16","slug":"elite-labels","status":"publish","type":"projects","link":"https:\/\/creativedirection.info\/projects\/elite-labels\/","title":{"rendered":"Elite Labels"},"content":{"rendered":"\n<div class=\"wp-block-group project-services-container inner has-white-color has-text-color has-background\" style=\"background-color:#8f8f8f\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns narrow is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<section id=\"block_602522b914688\" class=\"projects-intro\">\n\t<h6>Elite Labels <span>Fashion<\/span><\/h6>\n\t<a class=\"project-link\" href=\"https:\/\/www.elitelabelsgroup.com\" target=\"_blank\" rel=\"noopener\">elitelabelsgroup.com<\/a>\t<p class=\"projects-services-header\">Project Services<\/p>\n\t<ul>\n\t<li><a href=\"https:\/\/creativedirection.info\/services\/logo-design-agency\/\">Branding<\/a><\/li><li><a href=\"https:\/\/creativedirection.info\/services\/social-media\/\">Social Media<\/a><\/li><li><a href=\"https:\/\/creativedirection.info\/services\/web-design\/\">Web Design<\/a><\/li>\t\t<\/ul>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"rebrand-and-new-website-for-global-fashion-supplier\">Rebrand and new website for global fashion supplier<\/h2>\n\n\n\n<p>Elite Labels is a leading supplier in the label market with clients ranging from prestigious names in fashion, much loved high street retailers and licensed brands.<\/p>\n\n\n\n<p>Despite being part of the fabric of the fashion industry for over 40 years, their position in the marketplace wasn\u2019t being properly reflected. Elite Labels turned to Creative Direction to develop a new identity and online proposition.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group narrowest\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Elite Labels originally approached Creative Direction to overhaul a tired and muddled website. However, following thorough research and analysis of the marketplace, a website on its own would not bring the desired results. If Elite Labels wanted to lead the way and differentiate itself from the competition, we needed to evolve the brand to create a marketing space that design savvy and fashion conscious people felt comfortable exploring and ultimately would want to buy in to.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<div class=\"wp-block-group inner has-background\" style=\"background-color:#d5ec08\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1636\" height=\"909\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-logo-green.jpg\" alt=\"\" class=\"wp-image-1995\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-logo-green.jpg 1636w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-logo-green-250x139.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-logo-green-700x389.jpg 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-logo-green-768x427.jpg 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-logo-green-1536x853.jpg 1536w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-logo-green-120x67.jpg 120w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group narrowest\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We started exploring different strategic brand concepts, choosing to adopt a new icon which sees a capital letter \u2018E\u2019 take form in the negative space of a progressive and dynamic arrowhead. Each corner of our icon represents one of Elite Label\u2019s core values &#8211; agility, delivery and quality. The new branding focuses on Elite Label\u2019s revitalised and energetic focus, with a refreshed colour palette taking a once murky olive brand colour to a new vibrant, 21st century green to get them noticed.<\/p>\n\n\n\n<p>For the website, we art directed new photography to really celebrate the humble, and often overlooked clothing label. The aim of the photography was to demonstrate the company\u2019s manufacturing capabilities, putting the machines, craft, experienced hands and artisan approach at the heart of the visual style.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<section id=\"block_6230a62c1b3fa\" class=\"projects-video inner\">\n\t<video autoplay=\"\" loop=\"\" muted=\"\" playsinline src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elita-labels-preview.mp4\"><\/video>\n<\/section>\n\n\n<style>\n\t#block_6230a62c1b3fa {\n\t\tdisplay: flex;\n\t\talign-items: center;\n\t\tbackground-size:cover;\n\t\tbackground-image:url(https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-fabric.jpg);\n\t\tpadding:5em 2em;\n\t}\n\t#block_6230a62c1b3fa video {\n\t\tdisplay:block;\n\t\tmargin:0 auto;\n\t\tmax-width: 100%;\n\t}\n\n\t@media only screen and (max-width: 1024px) {\n\t\t#block_6230a62c1b3fa {\n\t\t\tpadding:2em;\n\t\t}\n\t}\n<\/style>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"912\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-business-cards-1.jpg\" alt=\"\" class=\"wp-image-2055\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-business-cards-1.jpg 795w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-business-cards-1-250x287.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-business-cards-1-700x803.jpg 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-business-cards-1-768x881.jpg 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-business-cards-1-120x138.jpg 120w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"912\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-loom-1.jpg\" alt=\"\" class=\"wp-image-2056\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-loom-1.jpg 795w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-loom-1-250x287.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-loom-1-700x803.jpg 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-loom-1-768x881.jpg 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-loom-1-120x138.jpg 120w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group narrowest\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After completing a site audit of their existing website, there were plenty of technical opportunities we could take advantage of to improve Elite Labels\u2019 online presence and SEO potential. Bringing together marketing strategy, research and competitor analysis, we devised a new web architecture, sitemap and URL structure to improve search positions for key products. We resolved technical errors such as missing Heading 1 tags, poorly optimised images and page titles as well as missing internal links and meta descriptions.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1637\" height=\"546\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-swing-tags.jpg\" alt=\"\" class=\"wp-image-2057\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-swing-tags.jpg 1637w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-swing-tags-250x83.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-swing-tags-700x233.jpg 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-swing-tags-768x256.jpg 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-swing-tags-1536x512.jpg 1536w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-swing-tags-120x40.jpg 120w\" sizes=\"auto, (max-width: 1637px) 100vw, 1637px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"912\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-1.jpg\" alt=\"\" class=\"wp-image-2058\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-1.jpg 802w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-1-250x284.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-1-700x796.jpg 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-1-768x873.jpg 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-1-120x136.jpg 120w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"912\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-2.jpg\" alt=\"\" class=\"wp-image-2059\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-2.jpg 802w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-2-250x284.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-2-700x796.jpg 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-2-768x873.jpg 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-instagram-2-120x136.jpg 120w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group narrowest\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Within six months of launching the new website, organic traffic has increased by 48% which resulted in a 43% in leads through from Google alone. Elite Labels has gone from strength to strength, attracting new exciting business accounts.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-divider inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"inner\" id=\"block_6022c0f83ad9e\">\n\n<p>Take a peek at some of our other work<\/p>\t\n  <div class=\"our-work-grid\">\n  <div class='our-work-project'><a href=\"https:\/\/creativedirection.info\/projects\/juno-sports-tax\/\" class=\"\"><div class='our-work-container'><img decoding=\"async\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/11\/footballer-photography-1-768x550.webp\" alt=\"\"><div class='our-work-rollover'><\/div><\/div><div class='our-work-caption'> Creating a premier tax firm<\/div><span>Juno Sports Tax &mdash; Professional Services<\/a><\/span><\/div><div class='our-work-project'><a href=\"https:\/\/creativedirection.info\/projects\/aura\/\" class=\"\"><div class='our-work-container'><img decoding=\"async\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/11\/aura-logo-design-1-768x550.webp\" alt=\"\"><div class='our-work-rollover'><\/div><\/div><div class='our-work-caption'> Distinct quality and luxurious lifestyles<\/div><span>Aura &mdash; Insurance<\/a><\/span><\/div><div class='our-work-project'><a href=\"https:\/\/creativedirection.info\/projects\/federal-finance\/\" class=\"\"><div class='our-work-container'><img decoding=\"async\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/federal-mobile-website-design-1-768x550.webp\" alt=\"\"><div class='our-work-rollover'><\/div><\/div><div class='our-work-caption'> Rebranding an international finance institution<\/div><span>Federal Finance &mdash; Finance<\/a><\/span><\/div>   <\/div>\n\n   \n\n<\/section>\n\n\n<style>\n  #block_6022c0f83ad9e .our-work-grid {\n    display: grid;\n    grid-template-columns: repeat(2, 1fr);\n    grid-gap: 2em;\n    row-gap: 3em;\n  }\n  .our-work-container {\n    position: relative;\n  }\n  .our-work-rollover {\n    position: absolute;\n    top: 0;\n    left: 0;\n    right: 0;\n    bottom: 0;\n    background-color: #202020;\n    \/*background-image: url(https:\/\/creativedirection.info\/wp-content\/themes\/creativedirection\/img\/news-hover-bg.svg);*\/\n    background-position: bottom center;\n    background-repeat: no-repeat;\n    background-size: 65%;\n    transition: 0.6s opacity;\n    opacity: 0;\n  }\n  .our-work-rollover:hover {\n    opacity: 0.6;\n  }\n\n  #block_6022c0f83ad9e h3, #block_6022c0f83ad9e > p, .our-work-project a {\n    color: #181818;\n    color: #ffffff;\n    position: relative;\n  }\n\n#block_6022c0f83ad9e .our-work-project span {\n  opacity: 0.6;\n}\n\n.our-work-project img {\n  transition: 0.6s all;\n}\n.our-work-project img:hover {\n  filter: saturate(1.5);\n}\n\n\n    .rollover-meta {\n      text-transform: uppercase;\n      font-weight: 200;\n    }\n\n    .rollover-meta span {\n      font-weight:500;\n      margin-right:2em;\n    }\n\n    .our-work-caption {\n      font-size: 1.6em;\n      line-height: 1.2em;\n      font-weight: 500;\n    }\n\n    @media only screen and (max-width:768px) {\n      #block_6022c0f83ad9e {\n        margin-top: 0 !important\n      }\n      #block_6022c0f83ad9e .our-work-grid {\n        grid-template-columns: 1fr;\n      }\n      .our-work-rollover {\n        padding:2em;\n      }\n      .rollover-meta span {\n        display: block;\n      }\n      .our-work-caption {\n        font-size: 1.6em;\n      }\n    }\n<\/style>\n\n\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Rebrand and new website for global fashion supplier Elite Labels is a leading supplier in the label market with clients ranging from prestigious names in fashion, much loved high street retailers and licensed brands. Despite being part of the fabric of the fashion industry for over 40 years, their position in the marketplace wasn\u2019t being&#8230; <a class=\"view-article\" href=\"https:\/\/creativedirection.info\/projects\/elite-labels\/\">View Article<\/a>","protected":false},"featured_media":1962,"parent":0,"template":"","projecttype":[12,21,18],"projectsect":[16],"class_list":["post-33","projects","type-projects","status-publish","has-post-thumbnail","hentry","projecttype-branding","projecttype-social-media","projecttype-web-design","projectsect-fashion"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero.jpg",1720,910,false],"thumbnail":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-150x150.jpg",150,150,true],"medium":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-250x132.jpg",250,132,true],"medium_large":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-768x406.jpg",768,406,true],"large":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-700x370.jpg",700,370,true],"1536x1536":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-1536x813.jpg",1536,813,true],"2048x2048":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero.jpg",1720,910,false],"small":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-120x63.jpg",120,63,true],"news-thumb":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-500x250.jpg",500,250,true],"news-listing-thumb":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-535x380.jpg",535,380,true],"project-list":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero-1024x745.jpg",1024,745,true],"gform-image-choice-sm":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero.jpg",300,159,false],"gform-image-choice-md":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero.jpg",400,212,false],"gform-image-choice-lg":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/02\/elite-labels-project-hero.jpg",600,317,false]},"uagb_author_info":{"display_name":"mark","author_link":"https:\/\/creativedirection.info\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Rebrand and new website for global fashion supplier Elite Labels is a leading supplier in the label market with clients ranging from prestigious names in fashion, much loved high street retailers and licensed brands. Despite being part of the fabric of the fashion industry for over 40 years, their position in the marketplace wasn\u2019t being...&hellip;","_links":{"self":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/projects\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/media\/1962"}],"wp:attachment":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"projecttype","embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/projecttype?post=33"},{"taxonomy":"projectsect","embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/projectsect?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}