{"id":2940,"date":"2021-12-20T11:47:26","date_gmt":"2021-12-20T11:47:26","guid":{"rendered":"https:\/\/creativedirection.info\/?post_type=projects&#038;p=2940"},"modified":"2022-06-09T11:20:14","modified_gmt":"2022-06-09T10:20:14","slug":"bhw","status":"publish","type":"projects","link":"https:\/\/creativedirection.info\/projects\/bhw\/","title":{"rendered":"BHW"},"content":{"rendered":"\n<div class=\"wp-block-group project-services-container inner has-black-color has-text-color has-background\" style=\"background-color:#f1eff0\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns narrow is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-color has-text-color is-layout-flow wp-block-column-is-layout-flow\">\n\n<section id=\"block_602522b914688\" class=\"projects-intro\">\n\t<h6>BHW <span>Professional Services<\/span><\/h6>\n\t<a class=\"project-link\" href=\"https:\/\/bhwsolicitors.com\" target=\"_blank\" rel=\"noopener\">bhwsolicitors.com<\/a>\t<p class=\"projects-services-header\">Project Services<\/p>\n\t<ul>\n\t<li><a href=\"https:\/\/creativedirection.info\/services\/logo-design-agency\/\">Branding<\/a><\/li><li><a href=\"https:\/\/creativedirection.info\/services\/web-design\/\">Web Design<\/a><\/li>\t\t<\/ul>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"redefining-a-law-firm-to-reflect-its-unrivalled-reputation\">Redefining a law firm to reflect its unrivalled reputation<\/h2>\n\n\n\n<p>BHW differs from other commercial law firms because it was set up in 2003 as a \u2018clean sheet\u2019 business, with many of the firm&#8217;s Partners and Associates started as trainee solicitors. Today, it has grown to become a UK top 100 law firm for corporate and commercial work in the Legal 500 guide.<\/p>\n\n\n\n<p>BHW asked us to completely revamp their brand, website and develop a visual identity with the simplicity clients have grown to appreciate about the brand, as well as the trust and reassurance businesses expect from a law firm. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group narrowest\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"capitalising-on-a-strong-respected-reputation\">Capitalising on a strong, respected reputation<\/h2>\n\n\n\n<p>Reimagining BHW&#8217;s online offering was the perfect opportunity for BHW to capitalise on the reputation it had been building for almost 20 years. <\/p>\n\n\n\n<p>A new visual identity for BHW was developed to provide the consistency and coherence that the firm was previously lacking. This was to enable faster, clearer visual communication, primarily across digital and print platforms and to give the BHW brand the graphic assets it desperately needed.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-explorations-1.webp\" alt=\"\" class=\"wp-image-2986\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-explorations-1.webp 800w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-explorations-1-250x141.webp 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-explorations-1-700x394.webp 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-explorations-1-768x432.webp 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-explorations-1-120x68.webp 120w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-video\"><video height=\"576\" style=\"aspect-ratio: 720 \/ 576;\" width=\"720\" autoplay loop muted src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/BHW_4-2.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"a-confident-brand-identity\">A confident brand identity<\/h2>\n\n\n\n<p>Clarity, simplicity and efficiency still drove the new BHW brand identity, whilst using a more elegant and refined colour palette.<\/p>\n\n\n\n<p>The wordmark was crafted to not only balance a challenging letter combination, but also to help communicate the firm\u2019s personality further. \u2018Solicitors\u2019 has been dropped to confidently reflect its ranking as a Top 100 law firm and the calibre of clients BHW looks after.<\/p>\n\n\n\n<p>The icon takes inspiration from a compass, reflecting the firm\u2019s ability to lead clients to a positive resolution, navigate challenges and guide them towards new commercial opportunities.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1637\" height=\"921\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-homepage.webp\" alt=\"\" class=\"wp-image-2970\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-homepage.webp 1637w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-homepage-250x141.webp 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-homepage-700x394.webp 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-homepage-768x432.webp 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-homepage-1536x864.webp 1536w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-homepage-120x68.webp 120w\" sizes=\"auto, (max-width: 1637px) 100vw, 1637px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1637\" height=\"800\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-web-design-page.webp\" alt=\"\" class=\"wp-image-2992\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-web-design-page.webp 1637w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-web-design-page-250x122.webp 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-web-design-page-700x342.webp 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-web-design-page-768x375.webp 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-web-design-page-1536x751.webp 1536w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-web-design-page-120x59.webp 120w\" sizes=\"auto, (max-width: 1637px) 100vw, 1637px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group narrowest\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized NARROW\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/quote-yellow.svg\" alt=\"\" class=\"wp-image-2983\" width=\"50\" height=\"75\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">BHW\u2019s mission has always been the same \u2013 to be the best commercial law firm in the East Midlands. We believe that our client commitment and relentless attention to detail are what set us apart. We have always believed that the key to our success is simple \u2013 looking after our clients better than anyone else.<\/h3>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>NICK BRIDLE<\/strong> &nbsp;FOUNDER<\/h6>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1637\" height=\"1200\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-design.webp\" alt=\"BHW website design\" class=\"wp-image-2964\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-design.webp 1637w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-design-250x183.webp 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-design-700x513.webp 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-design-768x563.webp 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-design-1536x1126.webp 1536w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-website-design-120x88.webp 120w\" sizes=\"auto, (max-width: 1637px) 100vw, 1637px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group narrowest\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-the-foundation-for-a-strong-online-presence\"><meta charset=\"utf-8\">Setting the foundation for a strong online presence<\/h2>\n\n\n\n<p>Using the brand identity as a springboard for a new website, we designed and developed a new website that would help take BHW to the next level and within a crowded marketplace, help them stand out from other solicitors. <\/p>\n\n\n\n<p>One of the key objectives of the new website was to join up the web architecture to take users on a more intuitive journey. Collaborating with BHW&#8217;s marketing manager, we developed a robust sitemap, categorising content by sector, service as well as team member. <meta charset=\"utf-8\"><\/p>\n\n\n\n<p>The website needed to be built using WordPress easy to adapt and build upon, allowing stakeholders within the firm to easily add new pages, new staff, specialisms and services.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\"><div class=\"wp-block-image inner\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1637\" height=\"800\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-mobile-web-design.webp\" alt=\"\" class=\"wp-image-2989\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-mobile-web-design.webp 1637w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-mobile-web-design-250x122.webp 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-mobile-web-design-700x342.webp 700w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-mobile-web-design-768x375.webp 768w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-mobile-web-design-1536x751.webp 1536w, https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-mobile-web-design-120x59.webp 120w\" sizes=\"auto, (max-width: 1637px) 100vw, 1637px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group narrowest\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-results\">The results<\/h2>\n\n\n\n<p>From a dry, stuffy, weak corporate image to an elegant, timeless, leading brand, BHW&#8217;s identity and website have been transformed dramatically. <\/p>\n\n\n\n<p>Creative Direction delivered an image-rich website, whilst greatly improving website speed loading times for desktop and mobile by 94%.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-divider inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"\" id=\"block_6022c0f83ad9e\">\n\n<p>Take a peek at some of our other work<\/p>\t\n  <div class=\"our-work-grid\">\n  <div class='our-work-project'><a href=\"https:\/\/creativedirection.info\/projects\/aura\/\" class=\"\"><div class='our-work-container'><img decoding=\"async\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/11\/aura-logo-design-1-768x550.webp\" alt=\"\"><div class='our-work-rollover'><\/div><\/div><div class='our-work-caption'> Distinct quality and luxurious lifestyles<\/div><span>Aura &mdash; Insurance<\/a><\/span><\/div><div class='our-work-project'><a href=\"https:\/\/creativedirection.info\/projects\/juno-sports-tax\/\" class=\"\"><div class='our-work-container'><img decoding=\"async\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/11\/footballer-photography-1-768x550.webp\" alt=\"\"><div class='our-work-rollover'><\/div><\/div><div class='our-work-caption'> Creating a premier tax firm<\/div><span>Juno Sports Tax &mdash; Professional Services<\/a><\/span><\/div><div class='our-work-project'><a href=\"https:\/\/creativedirection.info\/projects\/federal-finance\/\" class=\"\"><div class='our-work-container'><img decoding=\"async\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/federal-mobile-website-design-1-768x550.webp\" alt=\"\"><div class='our-work-rollover'><\/div><\/div><div class='our-work-caption'> Rebranding an international finance institution<\/div><span>Federal Finance &mdash; Finance<\/a><\/span><\/div>   <\/div>\n\n   \n\n<\/section>\n\n\n<style>\n  #block_6022c0f83ad9e .our-work-grid {\n    display: grid;\n    grid-template-columns: repeat(2, 1fr);\n    grid-gap: 2em;\n    row-gap: 3em;\n  }\n  .our-work-container {\n    position: relative;\n  }\n  .our-work-rollover {\n    position: absolute;\n    top: 0;\n    left: 0;\n    right: 0;\n    bottom: 0;\n    background-color: #202020;\n    \/*background-image: url(https:\/\/creativedirection.info\/wp-content\/themes\/creativedirection\/img\/news-hover-bg.svg);*\/\n    background-position: bottom center;\n    background-repeat: no-repeat;\n    background-size: 65%;\n    transition: 0.6s opacity;\n    opacity: 0;\n  }\n  .our-work-rollover:hover {\n    opacity: 0.6;\n  }\n\n  #block_6022c0f83ad9e h3, #block_6022c0f83ad9e > p, .our-work-project a {\n    color: #181818;\n    color: #ffffff;\n    position: relative;\n  }\n\n#block_6022c0f83ad9e .our-work-project span {\n  opacity: 0.6;\n}\n\n.our-work-project img {\n  transition: 0.6s all;\n}\n.our-work-project img:hover {\n  filter: saturate(1.5);\n}\n\n\n    .rollover-meta {\n      text-transform: uppercase;\n      font-weight: 200;\n    }\n\n    .rollover-meta span {\n      font-weight:500;\n      margin-right:2em;\n    }\n\n    .our-work-caption {\n      font-size: 1.6em;\n      line-height: 1.2em;\n      font-weight: 500;\n    }\n\n    @media only screen and (max-width:768px) {\n      #block_6022c0f83ad9e {\n        margin-top: 0 !important\n      }\n      #block_6022c0f83ad9e .our-work-grid {\n        grid-template-columns: 1fr;\n      }\n      .our-work-rollover {\n        padding:2em;\n      }\n      .rollover-meta span {\n        display: block;\n      }\n      .our-work-caption {\n        font-size: 1.6em;\n      }\n    }\n<\/style>\n\n\n<\/div><\/div>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Redefining a law firm to reflect its unrivalled reputation BHW differs from other commercial law firms because it was set up in 2003 as a \u2018clean sheet\u2019 business, with many of the firm&#8217;s Partners and Associates started as trainee solicitors. Today, it has grown to become a UK top 100 law firm for corporate and&#8230; <a class=\"view-article\" href=\"https:\/\/creativedirection.info\/projects\/bhw\/\">View Article<\/a>","protected":false},"featured_media":2987,"parent":0,"template":"","projecttype":[12,18],"projectsect":[22],"class_list":["post-2940","projects","type-projects","status-publish","has-post-thumbnail","hentry","projecttype-branding","projecttype-web-design","projectsect-professional-services"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1.webp",1920,1080,false],"thumbnail":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-150x150.webp",150,150,true],"medium":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-250x141.webp",250,141,true],"medium_large":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-768x432.webp",768,432,true],"large":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-700x394.webp",700,394,true],"1536x1536":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1.webp",1920,1080,false],"small":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-120x68.webp",120,68,true],"news-thumb":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-500x250.webp",500,250,true],"news-listing-thumb":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-535x380.webp",535,380,true],"project-list":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1-1024x745.webp",1024,745,true],"gform-image-choice-sm":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1.webp",300,169,false],"gform-image-choice-md":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1.webp",400,225,false],"gform-image-choice-lg":["https:\/\/creativedirection.info\/wp-content\/uploads\/2021\/12\/bhw-branding-1.webp",600,338,false]},"uagb_author_info":{"display_name":"mark","author_link":"https:\/\/creativedirection.info\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Redefining a law firm to reflect its unrivalled reputation BHW differs from other commercial law firms because it was set up in 2003 as a \u2018clean sheet\u2019 business, with many of the firm&#8217;s Partners and Associates started as trainee solicitors. Today, it has grown to become a UK top 100 law firm for corporate and...&hellip;","_links":{"self":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/projects\/2940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/media\/2987"}],"wp:attachment":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/media?parent=2940"}],"wp:term":[{"taxonomy":"projecttype","embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/projecttype?post=2940"},{"taxonomy":"projectsect","embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/projectsect?post=2940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}