{"id":1946,"date":"2021-02-10T15:51:52","date_gmt":"2021-02-10T15:51:52","guid":{"rendered":"https:\/\/creativedirection.info\/?page_id=1946"},"modified":"2025-07-15T15:32:38","modified_gmt":"2025-07-15T14:32:38","slug":"packaging-design","status":"publish","type":"page","link":"https:\/\/creativedirection.info\/services\/packaging-design\/","title":{"rendered":"Packaging Design"},"content":{"rendered":"\n\n<section id=\"block_340df2e5befb201a8df9a4f9dc690019\" class=\"services-hero\" style=\"background-image:url(https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/crisps-packaging.webp); \">\n\t\t<!-- <div class=\"services-hero-tint\"><\/div> -->\n<div class=\"inner\">\n\t<!-- <div class=\"inner\"> -->\n<h6 class='fadeout'>Our Expertise<\/h6><h1 class=\"fadeout\">Packaging Design<\/h1>\n<!-- <\/div> -->\n<\/div>\n\n\t\n\n<\/section>\n\n<style>\n\n#block_340df2e5befb201a8df9a4f9dc690019 {\n\tz-index:2;\n\tposition:relative;\n\tdisplay: flex;\n\talign-items: flex-end;\n\tjustify-content: center;\n\tbackground-size:cover;\n\tbackground-position: center center;\n\tbackground-position:top left;\tbackground-attachment: fixed;\n\twidth:100%;\n\t\/*position: fixed;*\/\n\t\/*display: block;*\/\n\t\/*z-index:2;*\/\n\tmin-height: 100vh;\n\tposition: relative;\n}\n\n#block_340df2e5befb201a8df9a4f9dc690019 .services-hero-tint {\n\tdisplay: block;\n\tposition: absolute;\n\tbottom: 0;\n\twidth: 100%;\n\theight: 100%;\n\tcontent: '';\n\tbackground: rgb(0,0,0);\n\tbackground: linear-gradient(0deg, rgba(0,0,0,0.75) 0%, rgba(0,0,0,0.2) 20%, rgba(0,0,0,0) 100%);\n}\n\n.services-hero .inner {\n\t\/*position:fixed;*\/\n\t\/*z-index:-1;*\/\n}\n\n#block_340df2e5befb201a8df9a4f9dc690019 h1 {\n\ttext-align: left;\n\tcolor:#fff;\n\tcolor:#ffffff;\n\tfont-size: 3em;\n\tmargin-bottom:1em;\n}\n\n#block_340df2e5befb201a8df9a4f9dc690019 a:hover {\n\tcolor:#202020;\n}\n\n#block_340df2e5befb201a8df9a4f9dc690019 video {\n\tposition: absolute;\n\ttop:0;\n\tleft:0;\n\theight:100%;\n\twidth:100%;\n\tobject-fit: cover;\n\topacity:0.5;\n\t\/*position:fixed;*\/\n}\n#block_340df2e5befb201a8df9a4f9dc690019 .marquee {\n  max-width: 100%;\n  overflow: hidden;\n}\n\n<\/style>\n\n\n<div class=\"wp-block-group narrow\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>We have a proven track record of developing highly original, commercial and award winning packaging solutions for products as varied as fresh milk, beer, crisps and biscuits.&nbsp;<\/p>\n\n\n\n<p>Mere decoration has never been a substitute for a good idea. That idea must be underscored by a marketing strategy, research, competitor analysis and an agreed and realistic product positioning in order to create a compelling narrative. Our packaging designs are distinctive, recognisable and look delicious \u2013 most importantly, they are successful.<\/p>\n\n\n\n<p>The proof is in the pudding. We\u2019ve helped brands to achieve product listings in all the major supermarkets as well as luxury department stores. Listings are all well and good, but irrelevant if packaging doesn\u2019t whet the appetite of consumers. Some of our packaging success stories have been audited and we have seen dramatically increased sales.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns  center inner is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2025\/07\/furniss-tin-packaging.webp\" alt=\"furniss luxury biscuit tin design\" class=\"wp-image-4931\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2025\/07\/furniss-tin-packaging.webp 600w, https:\/\/creativedirection.info\/wp-content\/uploads\/2025\/07\/furniss-tin-packaging-250x250.webp 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2025\/07\/furniss-tin-packaging-150x150.webp 150w, https:\/\/creativedirection.info\/wp-content\/uploads\/2025\/07\/furniss-tin-packaging-120x120.webp 120w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-duration=\"2000\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"569\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-more-packaging.webp\" alt=\"more biscuits packaging\" class=\"wp-image-3951\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-more-packaging.webp 569w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-more-packaging-250x250.webp 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-more-packaging-150x150.webp 150w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-more-packaging-120x120.webp 120w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-delay=\"600\" data-aos-duration=\"2000\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"569\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-originals-packaging.webp\" alt=\"originals packaging\" class=\"wp-image-3952\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-originals-packaging.webp 569w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-originals-packaging-250x250.webp 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-originals-packaging-150x150.webp 150w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/furniss-originals-packaging-120x120.webp 120w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Furniss<\/h3>\n\n\n\n<p>Furniss has been crafting quality biscuits and Fairings in Cornwall since 1886, using perfected recipes and quality locally sourced ingredients. Driven by the history of John Copper Furniss, the biscuit manufacturer is the only company in the world licensed to make The Original Cornish Fairing.&nbsp;<br><br>Furniss has trusted Creative Direction on a number of packaging projects, helping take them out of the holiday and gifting market to achieve shelf space within the major multiples such as Tesco and Sainsbury\u2019s, as well as Harvey Nichols. As part of these product redesigns, we art directed photography to enhance the quality of the ingredients and provide flavour cues. For their More range, we gave their core visual assets a premium and artisan twist by using dark slate backdrops within the food photography and gold foil touches.<br><br>To celebrate Furniss\u2019 centenary, Creative Direction were charged with the design of a selection tin. Inspired by their Cornish heritage, the packaging design was developed around a tin one might find in grandad\u2019s shed or workshop used to keep nuts, bolts and washers.<br><br>This award winning solution used Victorian inspired typographic treatments and vintage decorative illustrations to bring this packaging concept to life.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns inner is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-duration=\"2000\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"591\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0633.jpg\" alt=\"newlands farm milk packaging\" class=\"wp-image-3996\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0633.jpg 591w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0633-250x250.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0633-150x150.jpg 150w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0633-120x120.jpg 120w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-delay=\"600\" data-aos-duration=\"2000\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"591\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0638.jpg\" alt=\"st austell beer packaging\" class=\"wp-image-4003\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0638.jpg 591w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0638-250x250.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0638-150x150.jpg 150w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0638-120x120.jpg 120w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Newlands<\/h2>\n\n\n\n<p>Newlands had already achieved a listing in Tesco, but were looking to redesign their milk packaging. We developed a simple, but effective new labelling system that used darker, richer reds, blues and greens for skimmed, semi-skimmed and full fat milk, rather than the saturated colours you typically associate with milk packaging and labelling.<\/p>\n\n\n\n<p>This new look resulted in audited figures showing a 30% increase in sales as well as a listing within Asda. Subsequently, Newlands were purchased by M\u00fcller in less than two years.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">St Austell Brewery<\/h2>\n\n\n\n<p>St Austell Brewery entered a competition along with 100 other breweries to win the opportunity to gain a full time listing for their beers across Asda supermarkets. Following a blind taste test, six beers were chosen to compete against each other on shelf appeal alone. We deliberately abandoned beer packaging clich\u00e9s such as reds, blacks and foils.&nbsp;<br><br>The designs focus on the provenance of the beers with dreamy, romantic Cornish beach scenes that would conjure fond holiday memories. The result: our range of Smuggler&#8217;s Ales sold 10 beers to every one of the competition&#8217;s.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-animate-blocks-animate\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-duration=\"2000\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"591\" src=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0635.jpg\" alt=\"\" class=\"wp-image-4020\" srcset=\"https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0635.jpg 591w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0635-250x250.jpg 250w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0635-150x150.jpg 150w, https:\/\/creativedirection.info\/wp-content\/uploads\/2022\/06\/IMG_0635-120x120.jpg 120w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"We have a proven track record of developing highly original, commercial and award winning packaging solutions for products as varied as fresh milk, beer, crisps and biscuits.&nbsp; Mere decoration has never been a substitute for a good idea. That idea must be underscored by a marketing strategy, research, competitor analysis and an agreed and realistic&#8230; <a class=\"view-article\" href=\"https:\/\/creativedirection.info\/services\/packaging-design\/\">View Article<\/a>","protected":false},"author":1,"featured_media":0,"parent":1940,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1946","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"small":false,"news-thumb":false,"news-listing-thumb":false,"project-list":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false},"uagb_author_info":{"display_name":"mark","author_link":"https:\/\/creativedirection.info\/author\/mark\/"},"uagb_comment_info":0,"uagb_excerpt":"We have a proven track record of developing highly original, commercial and award winning packaging solutions for products as varied as fresh milk, beer, crisps and biscuits.&nbsp; Mere decoration has never been a substitute for a good idea. That idea must be underscored by a marketing strategy, research, competitor analysis and an agreed and realistic...&hellip;","_links":{"self":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/pages\/1946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/comments?post=1946"}],"version-history":[{"count":148,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/pages\/1946\/revisions"}],"predecessor-version":[{"id":4964,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/pages\/1946\/revisions\/4964"}],"up":[{"embeddable":true,"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/pages\/1940"}],"wp:attachment":[{"href":"https:\/\/creativedirection.info\/wp-json\/wp\/v2\/media?parent=1946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}