Most organisations know when their website looks outdated. Fewer know when it has stopped working strategically.

Rebrands tend to polarise opinion. For some organisations, a rebrand feels overdue. For others, it feels risky, expensive, or unnecessary.

When organisations talk about “refreshing the brand”, the conversation often jumps straight to visuals: a new logo, new colours, a new website.

University of Leicester has appointed Creative62 co-founder Mark Robinson as an Entrepreneur in Residence, strengthening the connection between ambitious students and the realities of modern brand-building.

A practical guide for marketing leaders Paid and organic content are often treated as separate tactics, owned by different teams, measured in different ways, and planned in different documents.

(Before You Invest in Design, Campaigns or a Rebrand) When brand performance dips, the instinct is often to act quickly.

Most agency relationships don’t fail because of talent or effort. They fail because expectations, roles, and decisions aren’t clear early on.

Most creative projects don’t fail because of poor execution. They fail because the right questions were never answered at the start.