{"id":76629,"date":"2017-10-02T13:00:57","date_gmt":"2017-10-02T12:00:57","guid":{"rendered":"https:\/\/createandcode.com\/?p=76629"},"modified":"2018-01-09T12:45:53","modified_gmt":"2018-01-09T12:45:53","slug":"jilt-review","status":"publish","type":"post","link":"https:\/\/createandcode.com\/jilt-review\/","title":{"rendered":"Jilt Review: Send Cart Abandonment Emails for WooCommerce or Easy Digital Downloads"},"content":{"rendered":"<p>Did you know that, <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">on average<\/a>, 69.23% of shoppers who add an item to their cart end up <strong>not actually purchasing that item?<\/strong><\/p>\n<p>That\u2019s shocking, right? I mean &#8211; I\u2019m definitely shocked.<\/p>\n<p>You spend so much time and effort getting people to your store so that they\u2019ll actually click the <strong>Add to Cart <\/strong>button. Then, 69.23% of those people never even complete their order. Ouch!<\/p>\n<p><a href=\"https:\/\/createandcode.com\/go\/jilt\" target=\"_blank\" rel=\"noopener\">Jilt<\/a> aims to change that. It\u2019s a cart abandonment plugin\/app for <a href=\"https:\/\/createandcode.com\/30-best-woocommerce-themes-2017\/\">WooCommerce<\/a> and Easy Digital Downloads (<em>and Shopify, if that\u2019s your thing<\/em>).<\/p>\n<p>Basically, <a href=\"https:\/\/createandcode.com\/go\/jilt\">Jilt<\/a> tries to help you convince some of the people who abandon their cart to come back and make a purchase by sending smartly timed cart abandonment emails.<\/p>\n<p>There\u2019s pretty good data to back up the idea that <a href=\"https:\/\/econsultancy.com\/blog\/63466-nine-case-studies-and-infographics-on-cart-abandonment-and-email-retargeting\" target=\"_blank\" rel=\"noopener\">cart abandonment emails are a good strategy<\/a>. But just how easy does Jilt make it to send cart abandonment emails on WordPress? That\u2019s what I aim to find out in my Jilt review.<\/p>\n<p><!--more--><\/p>\n<h2>Jilt Review: What Does It Do?<\/h2>\n<p>Ok, so like I mentioned, Jilt is all about helping you send cart abandonment emails for your eCommerce store. On WordPress, <a href=\"https:\/\/createandcode.com\/ten-beautiful-ecommerce-websites-using-woocommerce\/\">that means WooCommerce<\/a> and Easy Digital Downloads.<\/p>\n<p>It\u2019s not a plugin, though. While it does have plugins to help with the integration, you\u2019ll do everything in the Jilt app interface. That is, you don\u2019t make any changes directly from your WordPress dashboard after you\u2019ve set up the integration plugin.<\/p>\n<p>From the app, Jilt helps you:<\/p>\n<ul>\n<li>Send cart abandonment campaigns. A campaign can be a single cart abandonment email or a series. All sent off at specific time intervals.<\/li>\n<li>Build your cart abandonment emails with a WYSIWYG Editor and dynamic merge tags<\/li>\n<li>Offer customers unique discounts to entice them to finish their order.<\/li>\n<li>Track a variety of analytics like how often how your emails get opened and how many carts you can recover<\/li>\n<\/ul>\n<p>Basically, it makes it easy to both send your cart abandonment emails <strong>and<\/strong> see exactly how effective your efforts are so that you can adjust as needed.<\/p>\n<p>Here\u2019s how it all comes together.<\/p>\n<h2>Hands-on With Jilt: How It Works<\/h2>\n<p>Integrating your store with Jilt essentially requires installing the <a href=\"https:\/\/wordpress.org\/plugins\/jilt-for-edd\/\" target=\"_blank\" rel=\"noopener\">free connector plugin<\/a> and entering your API key.<\/p>\n<p>It\u2019s not especially scintillating, so I\u2019m going to jump straight into the actual Jilt interface.<\/p>\n<p>When you first land in the app, you get a quick view of some important stats for your store:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76631\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-1.png\" alt=\"jilt review - the dashboard\" width=\"800\" height=\"457\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-1.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-1-345x197.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>That <strong>Recovered revenue<\/strong> line item is especially important &#8211; as that indicates money that\u2019s in your pocket that wasn\u2019t before you installed the app. Makes it pretty easy to see if you\u2019re getting your money\u2019s worth!<\/p>\n<p>At the bottom of the dashboard, you can also view stats for specific emails sent as part of a campaign. What\u2019s nice is that you can see how effective each individual email is, which should be great for optimizing your campaigns:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76632\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-2.png\" alt=\"individual email stats in Jilt\" width=\"800\" height=\"172\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-2.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-2-345x74.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Speaking of campaigns\u2026<\/p>\n<h2>Creating a Cart Abandonment Email Campaign In Jilt<\/h2>\n<p>A <strong>Campaign<\/strong> contains a series of individual emails that get sent to users who abandon their cart.<\/p>\n<p>Most Jilt campaigns are ongoing. But if Jilt detects any abandoned carts that weren\u2019t already part of a recovery campaign, you can also send a one-time blast to just those abandoned carts.<\/p>\n<p>By default, when you create a new campaign, Jilt sets you up with three emails based on cart abandonment best practices:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76633\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-3.png\" alt=\"a Jilt cart abandonment email campaign\" width=\"800\" height=\"365\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-3.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-3-345x157.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>I\u2019m not an expert on cart abandonment, but the defaults seem to mesh pretty well with the strategies <a href=\"https:\/\/blog.marketo.com\/2013\/12\/how-to-send-perfectly-time-abandoned-cart-emails.html\" target=\"_blank\" rel=\"noopener\">recommended by others<\/a>.<\/p>\n<p>If you want, though, you can always:<\/p>\n<ul>\n<li>Add new emails<\/li>\n<li>Delete existing emails<\/li>\n<li>Change the timing on emails<\/li>\n<\/ul>\n<p>If you click on an email (or add a new one), you\u2019ll also get a much more detailed interface for that specific email.<\/p>\n<p>Here, you can configure more details (like subject and from name), as well as change the text of your actual email:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76634\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-4.png\" alt=\"jilt email builder\" width=\"800\" height=\"402\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-4.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-4-345x173.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The email builder uses a WYSIWYG interface. If you\u2019re familiar with the WordPress Editor, you should feel right at home.<\/p>\n<p>Two things worth pointing out in the email builder interface are:<\/p>\n<ul>\n<li>The drop-down that lets you easily insert merge tags for dynamic information<\/li>\n<li>The button that lets you insert discount offers (<em>more on these in a second<\/em>)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76635\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-5.png\" alt=\"jilt merge tags\" width=\"800\" height=\"384\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-5.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-5-345x166.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Once you finish configuring your emails, all you need to do is hit a button to <strong>Go Live<\/strong> and your campaign is active.<\/p>\n<p>Here\u2019s an example of what a default email from Jilt looks like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76636\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-5-1.png\" alt=\"jilt example email\" width=\"800\" height=\"609\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-5-1.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-5-1-345x263.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>If a user clicks that email, they\u2019ll be taken straight to their cart (with the relevant items already in their cart).<\/p>\n<h3>Creating Special Cart Abandonment Discounts<\/h3>\n<p>Offering a discount <em>can <\/em>be an effective strategy to recover more carts, if you <a href=\"https:\/\/conversionxl.com\/blog\/sales-from-cart-regeneration\/\">get the timing right<\/a>.<\/p>\n<p>Jilt lets you create one-time coupons that are time-limited and unique to each customer. This is a nice approach because it ensures that your special cart abandonment incentives don\u2019t get co-opted by people who didn\u2019t actually abandon their carts.<\/p>\n<p>In the <strong>Discounts<\/strong> option, you can set up:<\/p>\n<ul>\n<li>Type of discount &#8211; percentage or flat rate<\/li>\n<li>Amount<\/li>\n<li>How many days after cart abandonment the discount is valid for<\/li>\n<li>A minimum order price<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76637\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-6.png\" alt=\"jilt discount creator\" width=\"800\" height=\"455\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-6.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-6-345x196.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Once you\u2019ve created some discounts, you can insert them into your emails using that drop-down in the email builder:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76638\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-7.png\" alt=\"insert jilt discounts\" width=\"800\" height=\"261\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-7.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-7-345x113.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Each one of your customers will receive a discount code that\u2019s unique to them.<\/p>\n<h3>Analyzing Your Cart Abandonment Email Success<\/h3>\n<p>That\u2019s pretty much all there is to get up and running with Jilt! It\u2019s remarkably simple compared to some alternatives I\u2019ve used that try to work inside the WordPress dashboard.<\/p>\n<p>Now, all that\u2019s left to do is sit back and analyze the success of your campaigns. As I showed you in the first section, you can find most of the pertinent data right in your Jilt Dashboard.<\/p>\n<p>But if you want, you can also drill-down into specific orders and filter by each order\u2019s status:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76639\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-8.png\" alt=\"jilt order data\" width=\"800\" height=\"335\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-8.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-8-345x144.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Jilt can also send you summary emails of your order recovery data.<\/p>\n<h2>How Much Does Jilt Cost?<\/h2>\n<p>Jilt\u2019s price depends on how many customers you contact per month. Jilt suggests that you\u2019ll end up contacting \u201cabout half as many customers as you have orders each month.\u201d So if you have 100 orders per month, you\u2019ll contact <em>roughly<\/em> 50 customers according to Jilt\u2019s estimate.<\/p>\n<p>Here\u2019s how the pricing works:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76640\" src=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-9.png\" alt=\"jilt pricing\" width=\"800\" height=\"650\" srcset=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-9.png 800w, https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review-9-345x280.png 345w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The neat thing is that it\u2019s pretty simple to see if you\u2019re getting your money\u2019s worth. Just look at that <strong>Recovered Revenue<\/strong> number and see if it\u2019s larger than what you pay for Jilt!<\/p>\n<h2>Final Thoughts on Jilt<\/h2>\n<p>Jilt lets you start sending cart abandonment emails for your WooCommerce or Easy Digital Downloads store in just a few minutes.<\/p>\n<p>It\u2019s easy to set up and there\u2019s a free plan you can take advantage of.<\/p>\n<p>Given that abandoned carts are something every single eCommerce store deals with, give it a look and see if it can help you recover some otherwise abandoned revenue.<\/p>\n<p><a href=\"https:\/\/createandcode.com\/go\/jilt\" target=\"_blank\" rel=\"noopener\">Go to Jilt<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that, on average, 69.23% of shoppers who add an item to their cart end up not actually purchasing that item? That\u2019s shocking, right? I mean &#8211; I\u2019m definitely shocked. You spend so much time and effort getting people to your store so that they\u2019ll actually click the Add to Cart button. Then, [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":76926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,207],"tags":[270],"class_list":["post-76629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plugins","category-woocommerce","tag-cart-recovery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jilt Review: Send Cart Abandonment Emails for WooCommerce or EDD<\/title>\n<meta name=\"description\" content=\"Read my Jilt review for a look at how this app can help you send cart abandonment emails on WooCommerce, Easy Digital Downloads, or Shopify.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/createandcode.com\/jilt-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jilt Review: Send Cart Abandonment Emails for WooCommerce or EDD\" \/>\n<meta property=\"og:description\" content=\"Read my Jilt review for a look at how this app can help you send cart abandonment emails on WooCommerce, Easy Digital Downloads, or Shopify.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/createandcode.com\/jilt-review\/\" \/>\n<meta property=\"og:site_name\" content=\"Create and Code\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/createandcode\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-02T12:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-09T12:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review.png\" \/>\n\t<meta property=\"og:image:width\" content=\"931\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ColinNewcomer\" \/>\n<meta name=\"twitter:site\" content=\"@gocreateandcode\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","jetpack_featured_media_url":"https:\/\/createandcode.com\/wp-content\/uploads\/2017\/09\/jilt-review.png","_links":{"self":[{"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/posts\/76629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/comments?post=76629"}],"version-history":[{"count":6,"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/posts\/76629\/revisions"}],"predecessor-version":[{"id":79476,"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/posts\/76629\/revisions\/79476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/media\/76926"}],"wp:attachment":[{"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/media?parent=76629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/categories?post=76629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/createandcode.com\/wp-json\/wp\/v2\/tags?post=76629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}